Nintendo of America VP Cammie Dunaway thinks the Nintendo DS is going to keep on getting bigger in America. (And no, not just literally.) Speaking with VentureBeat, the executive highlighted the tremendous success of the Nintendo handheld. "We had our best year ever, selling 11.2 million units. That has never been done by any game platform ever."
Yet, in spite of its success, Dunaway believes there's still a lot more to be done with the US market. Dunaway notes that -- in terms of market penetration -- "in Japan, one in two consumers has a DS." But in America? "It is one in four. So we have room to grow." Essentially, if Japan is the benchmark for America, Nintendo must sell twice as many DS systems as it already has.
If there's one thing we've learned not to doubt this generation, it's Nintendo's ability to sell systems and make money. In January, the company was able to sell over 400,000 units in America -- and that figure is likely to grow with the introduction of the DSi XL in March. Perhaps we need to add even more money to this already-overused JPG.
[Via Edge]
Reader Comments (60)
Posted: Mar 4th 2010 9:34PM Shadowbender said
In other words, no DS 2.
I love Nintendo, I really do, but when are they gonna start actually getting serious with their tech? When? This technology is outdated and we need something new and fresh.
I love Nintendo, I really do, but when are they gonna start actually getting serious with their tech? When? This technology is outdated and we need something new and fresh.
Posted: Mar 4th 2010 9:40PM Mr Khan said
Just remember that these statements are in no way whatsoever indicative of future hardware plans, especially when it's not coming from Iwata himself.
A given big three executive will deny new hardware up until the second before corporate authorizes its announcement, and deny it with a straight face.
Reply
A given big three executive will deny new hardware up until the second before corporate authorizes its announcement, and deny it with a straight face.
Posted: Mar 4th 2010 9:51PM Acosta02 said
Yeah, how can we have good game on outdated technology?
(And then I would typically link to like, Chrono Trigger or like Half Life 2 or something; that way everybody knows that I'm being sarcastic to make a point. Unfortunately, I'm too lazy to do that, so here's this footnote instead.)
Reply
(And then I would typically link to like, Chrono Trigger or like Half Life 2 or something; that way everybody knows that I'm being sarcastic to make a point. Unfortunately, I'm too lazy to do that, so here's this footnote instead.)
Posted: Mar 4th 2010 10:54PM Giroro said
I'm with Mr Khan on this one in that a statement from a NOA executive really doesn't mean much.
Not to forget that the existance of the DS Lite was directly denied a week before it's official unveiling, and the DSi was directly denied less than 24 hours before its reveal.
Reply
Not to forget that the existance of the DS Lite was directly denied a week before it's official unveiling, and the DSi was directly denied less than 24 hours before its reveal.
Posted: Mar 4th 2010 11:53PM (Unverified) said
DS is fine how it is, but I'd want them announce a new system in order to expand the market, rather then expanding it with giant bigger versions of something I already have.
Reply
Posted: Mar 4th 2010 9:34PM Dr Blight said
Why no DSG?
And they're not going to be able to sell 14 year old tech with a six year old facelift much longer.
And they're not going to be able to sell 14 year old tech with a six year old facelift much longer.
Posted: Mar 4th 2010 10:08PM MystileArmor said
Why not? It seems to be doing very well for them.
Reply
Posted: Mar 5th 2010 12:10AM zerokku said
You're implying Nintendo doesn't already have tech waiting/being refined. Look stuff up about the DS's history, it was being thought up and as early as the gba launch. If anything nintendo's probably sitting with a wait and see approach, to see what sony does first.
Reply
Posted: Mar 4th 2010 9:34PM Ahmedz said
DSi XL is pretty massive compared to my puny DS Lite...
Posted: Mar 4th 2010 9:35PM Ezio Auditore da Firenze said
I'd hit it.
Cammie, not the DS.
Though, in a pinch...........
Cammie, not the DS.
Though, in a pinch...........
Posted: Mar 4th 2010 9:35PM Mr Khan said
I'll agree with this. Handhelds haven't quite had their awakening outside Japan yet, but i think it is due, though it's questionable as to whether the DS itself can do it.
Posted: Mar 4th 2010 9:39PM Fox318 said
I honestly think its too late with the advent of iphone and soon android gaming. Are you really gonna carry a separate gaming device everywhere you travel when instead you can have an awesome all in one with cheaper games. I mean look at Chinatown Wars on the iphone.
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Posted: Mar 4th 2010 9:46PM Mr Khan said
Chinatown wars was never a system seller. For all of iPhone's gaming apps, how many of them are actually going to sell an iPhone?
The dearth of system sellers for iPhone/iPod/Android will guarantee that people will generally not buy them primarily as gaming devices.
Also: the all-in-one has never conquered, despite its apparent utility.
Reply
The dearth of system sellers for iPhone/iPod/Android will guarantee that people will generally not buy them primarily as gaming devices.
Also: the all-in-one has never conquered, despite its apparent utility.
Posted: Mar 4th 2010 10:59PM Giroro said
The biggest reason iPhone gaming isn't going to take off is probably AT&T and the $1200/year required service plan. In terms of the iPod touch, it makes the multiple devices argument moot since you are back to carrying around multiple things.
That said, I predict DS2 to be announced sometime this year. The DS has been out for 5+ years, the GBA was only out for 3.
Reply
That said, I predict DS2 to be announced sometime this year. The DS has been out for 5+ years, the GBA was only out for 3.
Posted: Mar 4th 2010 9:38PM HTCEVO said
The DS XL has room to grow? Haha, I get it...
Posted: Mar 4th 2010 9:38PM Dr Blight said
Why would they do that? They tried that with the Gamecube, and arguably with the N64, and got hammered.
Posted: Mar 4th 2010 9:43PM (Unverified) said
That bitch annoys the hell out of me!
Posted: Mar 4th 2010 9:48PM Mr Khan said
They'll end up with technical parity, i bet, but that will never be deliberate. That is not Nintendo's path anymore.
Posted: Mar 4th 2010 9:50PM RKN said
Oooh, she likes it big eh? : )
Posted: Mar 4th 2010 9:54PM CaptainProtonX said
I have three DSes. THREE!
...yes, I will get an XL.
...yes, I will get an XL.
Posted: Mar 4th 2010 10:20PM CaptainProtonX said
The way I run to Nintendo products, it's obvious I eat them.
Reply
Posted: Mar 5th 2010 12:12AM alexmlowgmailcom said
Three DSes?
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Reply
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Posted: Mar 4th 2010 10:26PM DanB91 said
DSi XXL confirmed
Posted: Mar 4th 2010 10:27PM Mazrael said
She's put the screen right back.. it has that click where it's suppose to be.. why do people do that...!? :s
Posted: Mar 4th 2010 10:31PM KeegdnaB said
"room to grow"
HOW!?!?!?!
Seriously, everyone and his grandmother has one of these things already....I have 3. The only reason anyone wouldn't is if they have bad eyesight and they think the screen is too sma......ah crap
HOW!?!?!?!
Seriously, everyone and his grandmother has one of these things already....I have 3. The only reason anyone wouldn't is if they have bad eyesight and they think the screen is too sma......ah crap
Posted: Mar 4th 2010 10:56PM Bluebreaker said
"Well quite frankly they want you to own 4"
That's pretty much what's happened in Japan.
Also, for everyone having a DS over here in the States, I rarely see people playing them.
Reply
That's pretty much what's happened in Japan.
Also, for everyone having a DS over here in the States, I rarely see people playing them.
Posted: Mar 5th 2010 1:00AM blahblah55 said
"Also, for everyone having a DS over here in the States, I rarely see people playing them."
I was going to downvote because I know a lot of people who do have a DS...
but it IS strange: I only see people playing their PSP everywhere I go...
Reply
I was going to downvote because I know a lot of people who do have a DS...
but it IS strange: I only see people playing their PSP everywhere I go...
Posted: Mar 4th 2010 11:05PM Bluebreaker said
It's sad they got their greatest success when they stopped competing with the other game makers. I don't know of any other example in real life when that would happen.
The Hare will always beat the Tortoise if he pushes on never to stop and rest.
The Hare will always beat the Tortoise if he pushes on never to stop and rest.
Posted: Mar 4th 2010 11:38PM Pocky4Th3Win said
Problem with their comparison regarding the markets is that in America gaming is still considered childish by many, its not held as the same level as other media by the general population like it is in Japan.
Also Japanese are whores for consumerism. Most people there probably own all three versions of the DS... They bough rehashed shit like it was made out of gold. No offense but really, look at how well rehashes and remakes do over there... its stupid.
Also Japanese are whores for consumerism. Most people there probably own all three versions of the DS... They bough rehashed shit like it was made out of gold. No offense but really, look at how well rehashes and remakes do over there... its stupid.
Posted: Mar 4th 2010 11:57PM Freakhead said
Gotta pretend like the DS2 isn't coming out so DS1's don't sit on the shelf.
Posted: Mar 5th 2010 12:09AM yugo said
DS2 won't come till they finish with all DS XXXXLLLL
till this is also cool
till this is also cool
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