Fable 2 sold 3.5 million copies, Lionhead 'needs' 5 million for Fable 3
Speaking during
GDC, Peter Molyneux highlighted Lionhead's strategy for
Fable 3, specifically noting that a franchise will die if it fails to grow. "If we don't grow as a franchise, If
Fable doesn't get bigger as a franchise," said Molyneux, "then it will eventually die." Lionhead is "very happy" with the success of
Fable so far, with Molyneux stating that the original
Fable sold "about 3 million" copies, while
Fable 2 moved approximately 3.5 million.
He added that he hopes that 25-30 percent more people will play
Fable 3, explaining Lionhead's plans to craft
Fable 3 as more of an action-adventure title -- a genre which tends to perform better than RPGs. The overall goal for Lionhead is to sell more than five million copies of
Fable 3. According to Molyneux,
Fable 3 needs to sell that many in order to "be part of the big boys, the big blockbusters."
How will Lionhead rope in that many new customers? Read our full coverage of the
Fable 3 GDC panel to find out.
