"It gets a lot of attention, of course, because investors, when they're looking to invest in something, they're looking to invest in the steep part of this curve. And so that's why there's so much business interest in this sort of platform," Wright hypothesized.
But don't think your mom is going to suddenly lose interest in raising animals on her virtual farm any time soon. In fact, while the genre may not explode, it will ultimately represent a large percentage of the overall games business. "It's not that I don't think social games are going to be big ... I can imagine them doing about the quarter of the market, really." That's good news for Facebook, which is still looking for its Mario, its "iconic" game.