Sterne Agee analyst Arvind Bhatia recently visited EA to check in on the progress of the company's upcoming, cutscene-driven MMO, Star Wars: The Old Republic
. He reported that "earnings are somewhat depressed" due to the development costs
for the game, but EA management is hopeful that they'll recoup this cash when the title brings in over two million subscribers
. He added that, at the very least, the game needs over one million players in order for EA to break even.
We think they might be setting the bar a little
too high for themselves. Why not make the monthly subscription fee cost $20,000, and then just hope that 500 outrageously wealthy, rabid Star Wars
fans hop on board? There have got to be at least 500 successful venture capitalists out there who own a baker's dozen of collectible Millennium Falcon models.