Sterne Agee analyst Arvind Bhatia recently visited EA to check in on the progress of the company's upcoming, cutscene-driven MMO, Star Wars: The Old Republic. He reported that "earnings are somewhat depressed" due to the development costs for the game, but EA management is hopeful that they'll recoup this cash when the title brings in over two million subscribers. He added that, at the very least, the game needs over one million players in order for EA to break even.
We think they might be setting the bar a little too high for themselves. Why not make the monthly subscription fee cost $20,000, and then just hope that 500 outrageously wealthy, rabid Star Wars fans hop on board? There have got to be at least 500 successful venture capitalists out there who own a baker's dozen of collectible Millennium Falcon models.
Reader Comments (52)
Posted: Mar 18th 2010 1:34PM Spike Spiegel Humble Bounty Hun said
I dunno. Could be good. Galaxies was pretty well done. Though FF14 is so close. Decisions decisions.
Reply
Posted: Mar 18th 2010 1:36PM Pocky4Th3Win said
Eh, 2 million wont be hard for a star wars game. There are ALOT of Star Wars geeks out there. Heck Galaxies broke that easily when it first launched I believe...
Reply
Posted: Mar 18th 2010 1:43PM TheDarkWayne said
Sony claimed to have sold a million boxes, but apparently only 400,000 ever subscribed or something
Reply
Posted: Mar 18th 2010 5:49PM EngadgetSoFunny said
True, it was only 400,000. However, 7 years ago, high speed internet connections were not quite as prevelant as they are now and there was a substantially smaller mmorpg base of players. With the success of WoW, there are now at least 20+ million subscribers at various times who have played wow as each month Wow's playerbase is resubscribing at around 10-11 million people.
7 years ago, back in the 'original' wow before the Burning Crusade and Wrath of the Litch King which would be near its first year of release, they were no were near 11 million players strong.
So I think the Star wars mmorpg should be capable of probably picking up the majority of the 400,000 or so SWG players, pick up 500,000 star wars geeks/casual gamers and if they manage to steal 10% of wow's player base, they'd hit their target easily.
There are way more PC internet-enabled gamers who can play low-entry level mmorpg requirements now adays than 7 years ago and this game still isn't going to be released for another year.
Reply
7 years ago, back in the 'original' wow before the Burning Crusade and Wrath of the Litch King which would be near its first year of release, they were no were near 11 million players strong.
So I think the Star wars mmorpg should be capable of probably picking up the majority of the 400,000 or so SWG players, pick up 500,000 star wars geeks/casual gamers and if they manage to steal 10% of wow's player base, they'd hit their target easily.
There are way more PC internet-enabled gamers who can play low-entry level mmorpg requirements now adays than 7 years ago and this game still isn't going to be released for another year.
Posted: Mar 18th 2010 11:35PM TheDarkWayne said
they might not have had 11 million, but they sure still had a shitload more than SWG, crappy internet and all. I just don't think Star Wars has the pull everybody expects it to. I mean, sure it still sells action figures, books and cartoons, but none of those require a monthly fee or the kind of dedication a good mmo demands
Reply
Posted: Mar 18th 2010 1:40PM freaparn said
Eh, it's Star Wars, it's Bioware... I don't see two million being a hard initial sale with EA's marketing team behind it. Now, keeping players subscribing past the first month, well that requires a bit more effort. I'll be checking it out with cautious optimism in hand.
Reply
Posted: Mar 18th 2010 1:40PM (Unverified) said
Keeping those 2M initial subscriptions is what they should worry about.
Reply
Posted: Mar 18th 2010 1:42PM TraceurRyuk Prepping for LBP2 said
I might try it out, I dunno. I'm not really a Star Wars fan, I've never even seen the movies.
Reply
Posted: Mar 18th 2010 2:41PM TraceurRyuk Prepping for LBP2 said
I dunno, I've just never had an interest in it. Besides, it's not like everyone in the world doesn't already know what happens.
Reply
Posted: Mar 18th 2010 1:43PM TheDarkWayne said
As long as I can be a Mandalorian, I'm buying it. I will also buy it if i cant
Reply
Posted: Mar 18th 2010 1:44PM sigma8 said
I played enough World of Warcraft to make me leery of paid-subscription games. WoW was well-made, and definitely worthy of the Blizzard name..but seriously, I can meet douchebags online for free in some multiplayer FPS game, why would I want to pay $15+ monthly for the privilege? Also, I am not a fan of the blatantly inevitable grind where everyone's a winner. At least with single player games, I don't have to see that. And with multiplayer games, I actually see losers (or lose, myself).
Reply
Posted: Mar 18th 2010 3:44PM romy said
This game is for you then. According to what's been shown you can play it as a really long single player RPG or as a social butterfly MMO, so both groups should be happy. I'm with you on the point of avoiding some of the idiots in MMO's so this game looks right up my alley.
Reply
Posted: Mar 18th 2010 4:11PM sigma8 said
Yeah. I'm definitely watching it. I don't really like paying monthly fees, but if it's good, I can handle that for a couple months. I don't like supporting subscription business models though. The ideal business model (from my point of view) is how Guild Wars does it. Not sure how well it works for them, but I sure like not having to pay monthly...yet it stays up and pretty popular! good deal for me.
Reply
Posted: Mar 18th 2010 1:44PM NaeemTHM said
"We think they might be setting the bar a little too high for themselves. Why not make the monthly subscription fee cost $20,000, and then just hope that 500 outrageously wealthy, rabid Star Wars fans hop on board?"
Ah yes...the Quagmire method:
“You could whore yourself out to a thousand chicks for 50 bucks apiece, or 50 really fat chicks for 1,000 bucks apiece.
What?
Fat chicks need love too. But they gotta pay.”
Reply
Ah yes...the Quagmire method:
“You could whore yourself out to a thousand chicks for 50 bucks apiece, or 50 really fat chicks for 1,000 bucks apiece.
What?
Fat chicks need love too. But they gotta pay.”
Posted: Mar 18th 2010 1:52PM Chris DPSN AggieCEO XBLThe Aggi said
I love fat chicks....so I think I'd charge the skinny bitches more....
Reply
Posted: Mar 18th 2010 1:58PM Kleptomaniac said
Well since Chris is sharing his sexual preference I guess I like mine with a little to hold onto aswell!
Reply
Posted: Mar 18th 2010 3:16PM Shagittarius said
Chicks with beards? Give me something to hang on to!
Reply
Posted: Mar 18th 2010 5:31PM ThePenIsMightier said
WHAT?! A BLACK DUDE LOVES FAT CHICKS!? STOP THE PRESSES!
ChrisD, how do you feel about blonde white girls? ;)
Reply
ChrisD, how do you feel about blonde white girls? ;)
Posted: Mar 18th 2010 11:03PM (Unverified) said
I am black and I also am into girls with a little more on them... I wouldn't call them 'fat' though.
I also have an extensive history with white blondes as well.... WTF?
Reply
I also have an extensive history with white blondes as well.... WTF?
Posted: Mar 18th 2010 1:45PM (Unverified) said
I will never pay a monthly fee to play any game..
Reply
Posted: Mar 18th 2010 5:35PM ThePenIsMightier said
And I will never pay an electric bill to use a machine I have already purchased, nor an internet access bill to use my modem. In addition, I already pay a water bill, why should I also pay for shampoo and soap for bathing?
Reply
Posted: Mar 18th 2010 1:55PM (Unverified) said
Two million isn't a big stretch considering who's making it, and the fanbase that is Star Wars Fanatics.
How long they KEEP that two million however...
Reply
How long they KEEP that two million however...
Posted: Mar 18th 2010 1:50PM Chris DPSN AggieCEO XBLThe Aggi said
well...I'll be one of those....for at least 3-5 months anyways
Reply
Posted: Mar 18th 2010 1:56PM TheMichaelJackson said
I'll be one of those subscribers. Anything that BioWare makes is definitely good. Still want KotOR 3, though.
Reply
Posted: Mar 18th 2010 2:07PM Aerothorn said
Five million is a bit of a stretch - even WoW took a while to reach that number, if I recall, and the fact is WoW is dominating the time of many potential MMO players, so the market has shrunk as a result of its presence. Still, two million seems possible, assuming the game is good (or, at the very least, as enjoyable to most as former Bioware games).
Reply
Posted: Mar 18th 2010 2:31PM Sharuk said
WoW doesn't even have 5 million subs in North America/EU, they have around 4 million and that was during its peak. Most of WoW's subs come from China and Asia, although only 10% of WoW's revenue comes from Asia.
Since the Star Wars MMO is voice acted, I highly doubt it will be released in China. Only NA/EU versions.
2 million is a good goal, and they can do it.
Reply
Since the Star Wars MMO is voice acted, I highly doubt it will be released in China. Only NA/EU versions.
2 million is a good goal, and they can do it.
Posted: Mar 18th 2010 2:17PM Maleboligia said
If EA can manage to not screw up the game I will definitely be a subscriber, I have played WoW for years and I am honestly bored with it. They seem to be focusing on drawing in more new players lately, which I understand but it also won't keep me paying for it.
Bioware always gets my business, I hope EA doesn't ruin this game.
Reply
Bioware always gets my business, I hope EA doesn't ruin this game.
Posted: Mar 18th 2010 2:21PM RogueJedi86 said
Be nice, EA has been a lot better in recent years. The title of "Horrible Evil Game Publisher" was passed from EA to Activision a few years back, starting with EA releasing indie hits like "Mirror's Edge" and "Brutal Legend", and Activision's rise of Bobby Kotick. It was exemplified when EA saved Brutal Legend after Activision dropped it, and then Activision sued when they realized EA was going to make a killing off the game.
Reply
Posted: Mar 18th 2010 2:19PM (Unverified) said
They'd have a slightly easier time reaching that number if they'd at least make a WINE version for Mac. I think a lot of Blizzard's success can be attributed to supporting Macs from the start, on the same disc. I certainly know a ton of people who play WoW on Macs, and they'd all be interested in dropping WoW for Old Republic if they could.
Reply
Posted: Mar 18th 2010 2:26PM RogueJedi86 said
No offense to those billions of Mac gamers out there who have been all those awesome Mac games for all these years, but I don't think Mac users make up a big chunk of WoW's numbers. It has 11 million players, but I doubt more than a million tops are on Macs. TOR has enough hype from everyone to not need the boost of Macs. In all of my WoW time, I only ran into maybe 2 people who played on Macs, and one of them was asking how to install addons on Mac(I couldn't help, I don't know Macs). The Sims is the best-selling computer game franchise of all time, no thanks to the Macs that it doesn't support.
Are you a Mac-er hoping to play TOR?
Reply
Are you a Mac-er hoping to play TOR?
Posted: Mar 18th 2010 4:54PM romy said
It's not about whether or not you need MAC user business it's about not cutting out an easy to reach customer base, and increasing competition in the computer and gaming business. Personally the only reason I use a PC is because of game support, and I'm hoping that will change soon.
Reply
Posted: Mar 18th 2010 2:22PM Discotheque said
Meh...I'm sure all the MMO fans are waiting for the World of StarCraft announcement to get their Sci-Fi MMO fix.
Reply
Posted: Mar 18th 2010 2:33PM UnreadyCrab said
It all depends on the state of the game at release.
There's a very good reason why Age of Conan, Champions Online and Warhammer Online are all dying on their feet. They were in a dire state at launch and it immediately put people off.
Christ, AoC was like being made to pay for an alpha test at launch, it was insulting.
Three things that will keep it alive beyond the first months:
- Generous amounts of End Game content from day one.
- Any areas available at launch need to be properly filled out with content: Dungeons (and quests for these instances so people will want to run them), enough quests to see out the area's level limit.
- Client stability and performance. This is straight from page one of the Captain Obvious operation manual but a lot of MMO developers seem to enjoy waving stupidly as this fact passes them by. EA have to allow Bioware sufficient time to fully optimize the game before release, and luckily it doesn't look like the game engine will be a hardware buster.
Whether or not this MMO is going to be a WoW beater is frankly irrelevant, it still has to compete with a game that has been released, polished, balanced and expanded with 6 years worth of work and content. If players don't feel they're getting their money's worth from their subscription fee in comparison to what's being offered by Blizzard, they will not hit their subscriber targets.
Best of luck to them, I'm looking forward to seeing the results.
Reply
There's a very good reason why Age of Conan, Champions Online and Warhammer Online are all dying on their feet. They were in a dire state at launch and it immediately put people off.
Christ, AoC was like being made to pay for an alpha test at launch, it was insulting.
Three things that will keep it alive beyond the first months:
- Generous amounts of End Game content from day one.
- Any areas available at launch need to be properly filled out with content: Dungeons (and quests for these instances so people will want to run them), enough quests to see out the area's level limit.
- Client stability and performance. This is straight from page one of the Captain Obvious operation manual but a lot of MMO developers seem to enjoy waving stupidly as this fact passes them by. EA have to allow Bioware sufficient time to fully optimize the game before release, and luckily it doesn't look like the game engine will be a hardware buster.
Whether or not this MMO is going to be a WoW beater is frankly irrelevant, it still has to compete with a game that has been released, polished, balanced and expanded with 6 years worth of work and content. If players don't feel they're getting their money's worth from their subscription fee in comparison to what's being offered by Blizzard, they will not hit their subscriber targets.
Best of luck to them, I'm looking forward to seeing the results.
Posted: Mar 18th 2010 3:48PM Sleepyperson said
What I'm looking for is a full single player story inside the MMO.
Reply
Posted: Mar 19th 2010 10:32AM (Unverified) said
This the first MMO I've been excited for.
I think this game has a good shot at grabbing a lot of first time MMO players as well as some bored WOW players.
Reply
I think this game has a good shot at grabbing a lot of first time MMO players as well as some bored WOW players.
Sorry, you must be logged in to leave a comment.
Featured Stories
Dark Side 'Cause It Looks Cool: The Failings of Moral Choice in Games
Posted on Feb 10th 2012 7:45PM
GameStop sees majority of digital sales from cash; won't pursue used PC game sales
Posted on Feb 10th 2012 5:45PM
The most popular posts
in the last 7 days
- Vita 'UMD Passport' won't be offered in US 221 comments
- Kingdoms of Amalur: Reckoning review: A tempting fate 155 comments
- Blizzard taking Valve to court over 'DOTA' trademark 112 comments
- David Jaffe leaves Eat Sleep Play, layoffs hit developer [Update] 107 comments
- Don't call it a remake: Final Fantasy X is a 'remaster,' to be clear 95 comments








