PAX East: Podcasting (f)or PR

by David Hinkle on Mar 30th 2010 8:00PM

If you're interested at all in starting up a podcast or want to know more about what goes into creating one, the PAX East panel hosted by Gamers With Jobs' Julian Murdoch and attended by podcasting professionals Microsoft's Larry "Major Nelson" Hryb, Insomniac Games' James Stevenson, Irrational Games' Ken Levine and Shawn Elliott, and EA's Jeff Green is a pretty enlightening listen

We were anxious to hear what the group had to say on the subject of using podcasts for promotion -- and we recorded it because, well, you might be interested too! For the full, unedited (and very NSFW) audio, click on the play button below. Highlights include outlining the value in podcasting, being on the front lines of PR when something bad goes down and answering questions on how to get a podcast off the ground and cultivating an audience. Feel free to give a listen below.

Reader Comments (26)

Play button problems?

I don't see one either... :(

I prefer to download the mp3 directly:

http://podcasts.aolcdn.com/joystiq/podcasts/paxeast2010-podcasting-for-pr-panel.mp3

I reccomend No Quarter by Matthew Floratos. Just one guy talking about a certain issue in video gaming, usually every week. For example there have been episodes about Sequels, Portrayal Of Women, Online Behaviour and The State Of The Playstation Portable. His first episode that hooked me in was cool, he talked about the size of MGS4 on the Blu-Ray disc and why the hell did it have all them installs?

Not part of a big gaming website, he just has a small blog called Metal Gear Scholar. He also has a podcast called Endgame where he talks about one game only per episode. Only has one episode so far Time Crisis, a very interesting listen, hope he does more of those.

Check out No Quarter here:
http://pointinsertion.blogspot.com

The Endgame podcast can be found here on Metal Gear Scholar:
http://metalgearscholar.blogspot.com/2010/02/my-new-podcast-endgame.html

I hope you guys give it a try, it is a really good effort considering it just one guy. Great independent music too during segways.

This guy alongside the Joystiq Podcast and recently I've got into the Giant Bombcast (dunno why that took me so long, considering GameSpot was my first gaming podcast), are my lineup. I've tried PSNation, but couldn't get into it :S I wish Joystiq would do a PS3Cast in the vein of the 360 cast though =P

My Favorite podcasts:
PSNation of PSX info
Retronauts
Active Time Babel

Out of the VG realm... board gaming:
The Dice Tower

Always willing to check out new podcasts though. What's everyone else listening to? (anyone know of a good schmups podcast)

Joystiq & X3F are my faves, I also listen to Major Nelson and TalkRadar though. I might try PSNation... oh, and Xav's Freelancers podcast is pretty good too!

If you like games, life and happiness you have to listen to the Idle Thumbs podcast.

Otherwise it's JJGo, You Look Nice Today and The Bugle to wet your appetite

GiantBomb's podcast is the one to rule them all as far as I'm concerned.

I might have agreed tha GB was the bananas, but now that Garnett Lee is back on with Weekend Confirmed, I guess we'll see.

Oops I was meant to reply here, but I accidently replied to the guy above :S

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I listen to joystiq, irrational behavior, and hawpcast.
If you haven't checked out irrational behavior yet, you totes should.

Speecking of podcasts are we going to get a mp3 of the Joystiq Live podcast at PAX East?

You should all be listenting to the giant bombcast, as well.

Did you record the game journalism panel?

I'm in ths podcast....I think. I'm not gonna listen to the whole thing again though.

Joystiq pax east podcast will be put up asap according to justin.

They have to get the audio from the evil pax enforcers.

Who knows when that'll Happen.