's head of marketing, Peter Dille, spoke with Fortune
earlier this week, and he says that rather than catching up to Nintendo's Wii with the PlayStation Move
, Sony is actually blazing new ground. He says that Sony's "White Room campaign
wasn't very inclusive," and so it is changing up the game towards including as many people as possible. But unlike Nintendo, says Dille, it is aiming to both pull in a casual audience and keep the hardcore gamers interested. "Hard-core gamers have looked down their nose at motion gaming
," says Dille, adding that Sony will "be able to do hard-core gamer games via a motion device that has never been done before."
Dille also says that Sony's product will be different because, while Nintendo has a controller and Microsoft has a camera, Sony's system has both a controller and
a camera, and thus will be more precise and responsive than its competitors' offerings. Man, he sounds like a marketing guy, only a little less entertaining. Where's Kevin Butler
when you need him?