Reliance Big Entertainment -- a subsidiary of Reliance Anil Dhirubhai Ambani Group -- is a pretty big deal in India, handling a variety of different media and entertainment businesses in the region, including movies, sports, music, internet and video games. That last item is what's most important to this story, as Reliance now has a 50 percent stake
in UK-based firm Codemasters
, publisher of games like Operation Flashpoint: Dragon Rising
, Dirt, Overlord
Zapak Digital Entertainment, Reliance's gaming division and India's largest gaming company, will oversee Reliance's investment in Codemasters. The company also runs an online gaming portal
"Reliance and Zapak have immense resources and will help us realize the full potential of our game coding and online excellence across so many platforms, and especially in the world's fastest growing markets," said Codemasters' CEO Rod Cousens. "The future of Codemasters has never looked brighter."