has officially launched Tiger Woods PGA Tour Online
, its free-to-play version of the popular golf game. Players can sign in with an EA persona and play a limited number of featured courses for free (St. Andrews
are the two currently available), while earning XP and money for the in-game Pro Shop. Alternatively, for you fat cats out there, packages of points are also available for $10, $20, and $40 that can be spent on in-game items or rounds of golf at locked courses.
The game also offers group tournaments and friend-to-friend messaging -- essentially, it's very much EA's attempt to bring the successful Battlefield Heroes
model to a new audience. In an interview with CNBC today, Peter Moore
made it clear that they're behind both star Tiger Woods and this game
. The free-to-play title is designed to pull in an audience of "40-year golfers, mostly male," Moore said, adding that "it's our job to upsell them." If EA Sports can do that as well as the Battlefield Heroes
team has, then we may see even more of these free-to-play online titles from the company.