We love the anticipation that builds up in the weeks leading up to the launch of a new game in one of our favorite franchises. That's why we think Ubisoft has stumbled upon a really clever marketing technique with its real-time strategy PC title, Settlers 7, which many users (about 50 pages worth on this forum thread) are still unable to access two weeks after the game launched due to problems with Ubisoft's DRM authentication servers.
A Ubisoft rep commented on the issues to Eurogamer, explaining, "our technical teams have made progress but we are not yet able to say that the issue is completely resolved." Hey guys, take your time. Just keep letting that anticipation build up in your player base. Once they're finally able to play, we're sure they'll thank you for the extended expectancy.
Reader Comments (48)
Posted: Apr 7th 2010 2:24PM Shagittarius said
I guess we'll have to 'Settle' for another game.
Reply
Posted: Apr 7th 2010 2:33PM Captain Planet Planeteer Power said
Dude, you forgot to put on your sunglasses.
Reply
Posted: Apr 7th 2010 4:05PM TherionMEC said
I know I would be interested in buying the game if it weren't for the DRM. I'm not going to pirate it, but Ubisoft is still losing a potential sale because of it.
Reply
Posted: Apr 7th 2010 2:26PM kojo87 said
i didn't really have a problem with this DRM until last night when Assassin's Creed 2 stopped and told me it couldn't connect to the server and i had to wait until it could. i had internet connection so the problem was definitely on their end. lasted about 15 minutes. i was unimpressed.
Reply
Posted: Apr 7th 2010 2:57PM sigma8 said
I have this stupid "clips" or something software I got from a
MacHeist bundle. As far as I can tell, it gives me a clipboard
history. My cable modem decided to take a vacation for about 15 hours
the other day, and when I used my computer when I got home from work,
I got a message that Clips couldn't talk to the activation server..
I dismissed the box before I finished reading it, but that is BS.
Even a stupid clipboard history app wants to make my life miserable
and break when I'm not on the phone-homenet. Which is what the
internet is becoming btw, especially since Comcast is going to be
controlling which websites you're going to get now.
Reply
MacHeist bundle. As far as I can tell, it gives me a clipboard
history. My cable modem decided to take a vacation for about 15 hours
the other day, and when I used my computer when I got home from work,
I got a message that Clips couldn't talk to the activation server..
I dismissed the box before I finished reading it, but that is BS.
Even a stupid clipboard history app wants to make my life miserable
and break when I'm not on the phone-homenet. Which is what the
internet is becoming btw, especially since Comcast is going to be
controlling which websites you're going to get now.
Posted: Apr 7th 2010 3:29PM (Unverified) said
People generally don't have a problem with stuff until it affects them directly.
Reply
Posted: Apr 7th 2010 2:36PM CaptainProtonX said
Not DRM's fault.
He was just chill'n at a bus stop when the Ubisoft dusty van pulled up, offered him some candy, and quickly sped off into the woods.
The rest...oh man...it ain't pretty.
Reply
He was just chill'n at a bus stop when the Ubisoft dusty van pulled up, offered him some candy, and quickly sped off into the woods.
The rest...oh man...it ain't pretty.
Posted: Apr 7th 2010 2:50PM Hunter141072 said
so, so far so good right??? no pirate version of settlers...check, drm so well planned that no one with a legal copy can play it.....check.... free games for all the guys who couldn´t play the game and therefore more losses for ubi... check... are we still in deny mode thinking that this DRM is good and it´s working perfectly fine... check.....
way to go ubi!!! oh!!! almost forgot, hundreds of guys who are NOT going to pay for this kind of stupid copy protections...check.... well, looks like ubi wants to earn the jackass award of the year.
Reply
way to go ubi!!! oh!!! almost forgot, hundreds of guys who are NOT going to pay for this kind of stupid copy protections...check.... well, looks like ubi wants to earn the jackass award of the year.
Posted: Apr 7th 2010 5:59PM Hunter141072 said
you are right... so ....check....yep jackass award of the year no doubt.....
Reply
Posted: Apr 7th 2010 6:52PM Hunter141072 said
sam:
it´s not impossible is just a good amount of work, i have a friend who used to be a cracker in the good old times of the commodore 64, he explained to me how things worked back then with the hardest protection that existed for the 64 the famous vmax! that was used with all the games of cinemaware, i don´t remember all the technical stuff, but more or less this is how it worked:
the whole information of the game was encrypted with vmax and it was virtually impossible to access it, the only moment when the information was decrypted was when the game loaded the information on memory, so in order to crack the game you had to play the full game, "grab" those pieces of code which were levels, stages, etc.when they were loaded on memory, save them and keep playing the game. this is the reason why if you get a rom of a game for the c64 ( which BTW is going to be a pirate version as those are the only ones who could be copied) you are going to see that the directory has a lot of small files (original vmax games didn´t showed any files in their directory) because those games were reconstructed, using all the pieces and building a custom loader. Of course there was a price to pay and that was that most of those games took ages to load, sometimes crackers added special loaders with turbo to make everything faster but it was never as fast as the original vmax game.
now back to this drm it works exactly the same, the game has to grab the missing info from the servers of ubi and i´m sure that this information is streamed to the computer so it doesn´t stays in the machine, now imagine that you had to play and finish ACII completely in order to get all the data that you need to make your cracked version to work, that takes time. but in this case i don´t think that crackers are really doing that, i think they are waiting until this game becomes obsolete and ubi decides to release it as a cheap deal in which case they are very unlikely to keep covering the cost of the servers so the game would be released full with a normal copy protection and then the crackers would get it.
of course that´s if ubi can keep the people happy with this garbage, because even though it worked for stopping piracy it also worked to stop the customers to buy this.
Reply
it´s not impossible is just a good amount of work, i have a friend who used to be a cracker in the good old times of the commodore 64, he explained to me how things worked back then with the hardest protection that existed for the 64 the famous vmax! that was used with all the games of cinemaware, i don´t remember all the technical stuff, but more or less this is how it worked:
the whole information of the game was encrypted with vmax and it was virtually impossible to access it, the only moment when the information was decrypted was when the game loaded the information on memory, so in order to crack the game you had to play the full game, "grab" those pieces of code which were levels, stages, etc.when they were loaded on memory, save them and keep playing the game. this is the reason why if you get a rom of a game for the c64 ( which BTW is going to be a pirate version as those are the only ones who could be copied) you are going to see that the directory has a lot of small files (original vmax games didn´t showed any files in their directory) because those games were reconstructed, using all the pieces and building a custom loader. Of course there was a price to pay and that was that most of those games took ages to load, sometimes crackers added special loaders with turbo to make everything faster but it was never as fast as the original vmax game.
now back to this drm it works exactly the same, the game has to grab the missing info from the servers of ubi and i´m sure that this information is streamed to the computer so it doesn´t stays in the machine, now imagine that you had to play and finish ACII completely in order to get all the data that you need to make your cracked version to work, that takes time. but in this case i don´t think that crackers are really doing that, i think they are waiting until this game becomes obsolete and ubi decides to release it as a cheap deal in which case they are very unlikely to keep covering the cost of the servers so the game would be released full with a normal copy protection and then the crackers would get it.
of course that´s if ubi can keep the people happy with this garbage, because even though it worked for stopping piracy it also worked to stop the customers to buy this.
Posted: Apr 7th 2010 2:51PM RudyHuxtable said
I mean, really.
Here's an idea for a fix: admit your venture failed and try a different, less draconian method of copyright protection.
I wanted this game. I love Civ style games. But, uh. No.
Reply
Here's an idea for a fix: admit your venture failed and try a different, less draconian method of copyright protection.
I wanted this game. I love Civ style games. But, uh. No.
Posted: Apr 7th 2010 3:43PM RudyHuxtable said
And you know what? Awesome, that sounds great to me. Win win. I get to play while not online, they get to know I bought it. Done. ::wipes hands::
I really do understand companies need to protect their property. That's a given. But I just can't wrap my head around the thought process that went into this mess. I mean come ON. Did NO one raise the issue the servers may crash? That they may get hacked? That they may have bad connections? That they may get overloaded? That all of these and other things could have added up to make their games unplayable BY PEOPLE WHO BOUGHT THEM? Jesus, so short-sighted and silly.
I haven't bought a UBI game in a while, and I don't intend to so long as this is how they're going to treat me for being honest.
Reply
I really do understand companies need to protect their property. That's a given. But I just can't wrap my head around the thought process that went into this mess. I mean come ON. Did NO one raise the issue the servers may crash? That they may get hacked? That they may have bad connections? That they may get overloaded? That all of these and other things could have added up to make their games unplayable BY PEOPLE WHO BOUGHT THEM? Jesus, so short-sighted and silly.
I haven't bought a UBI game in a while, and I don't intend to so long as this is how they're going to treat me for being honest.
Posted: Apr 7th 2010 2:57PM shamowfski said
Steam does not prevent piracy. Many games released by pirates groups are actually the steam copies.
Reply
Posted: Apr 7th 2010 5:59PM Hunter141072 said
yes steam is not unbeatable (and this drm is not either, it´s going to take time but it´s going to fall sooner or later) but with steam more people is willing to pay for a game that is available all over the world, a game that you can ACTUALLY PLAY, and at a good price, with a service that has been fully tested by everybody ubi soft included, and a service that is MAKING MONEY, there are pirate versions of steam, true.... do you get money from steam?? true.... so is it better to have a DRM service with 0 pirate copies and 0 happy costumers????
Reply
Posted: Apr 7th 2010 2:56PM MasterYogurt said
Ubisoft's business plan:
1: Release a game with crippling DRM to the most irascible gamers.
2: ???
3: Profit
Step 2 must be pretty interesting because they're still waiting to implement it.
Reply
1: Release a game with crippling DRM to the most irascible gamers.
2: ???
3: Profit
Step 2 must be pretty interesting because they're still waiting to implement it.
Posted: Apr 7th 2010 3:08PM ZayCube said
Meet Yves Guillemot, hes the genious behind DRM: http://ecoles.cstrois-lacs.qc.ca/endl/anglais/images/funny_monkey[1].jpg
Reply
Posted: Apr 7th 2010 3:37PM (Unverified) said
What's the incentive not to pirate these days? You get a product that cost nothing and is guaranteed to work.
Reply
Posted: Apr 7th 2010 4:24PM Cammie Dunaway Nintendo of Ameri said
And some say that Wii online component sucks... Nobody can beat this DRM.
Reply
Posted: Apr 7th 2010 5:03PM Valient said
I really wonder what are they trying to accomplish at this point, not even sure how a company as big as ubisoft can bet so much bad reputation and just generally pissing people off. They are at this point not winning anything,
-Their DRM has been crack for AC2 with emulator server others will follow too..
-Lots of legit users unable to play
-Lots of loss sales i am sure
-News sites reporting how bad the DRM is working out
I don't know if they are just trying to maintain their ideal or just trying to see how far they can push people. I really wanted to get assassin's creed 2 but this DRM is keeping me from buying it and i know many steam friends that feel the same way.
Reply
-Their DRM has been crack for AC2 with emulator server others will follow too..
-Lots of legit users unable to play
-Lots of loss sales i am sure
-News sites reporting how bad the DRM is working out
I don't know if they are just trying to maintain their ideal or just trying to see how far they can push people. I really wanted to get assassin's creed 2 but this DRM is keeping me from buying it and i know many steam friends that feel the same way.
Posted: Apr 7th 2010 5:45PM (Unverified) said
That is a picture from settlers 2 10th anniversary.
Reply
Posted: Apr 7th 2010 6:01PM Hunter141072 said
the reason is because that one actually works, joystick couldn´t get their copy of settlers 7 to work to get a picture.
Reply
Posted: Apr 7th 2010 6:03PM xxxsam said
By the way, no wonder PC game sales are dropping through the floor.
Not only do most PCs have graphics chips that won't play most games; not only is it impossible for most people to understand minimum requirements even if you might meet them (I guarantee most PC owners don't know what graphics chip they have or what version of DirectX it supports, so listing minimum requirements isn't much use); not only are there problems with incompatibilities and machine configuration (i.e. crap software installed that can interfere with your system and make games run poorly or not at all); not only are games often difficult to get started (e.g. requiring installation that might take up more HD space than you have free); but now we also have games which fail to run - immediately or at any time later - due to anti-piracy crap.
You're not paying money to play a game, you're paying money for a percentage chance that you might be able to play a game. For a bit. Until something goes wrong.
Compare that to consoles; you buy a game, you put the disc in, it always works straight away.
DRM like this is going to accelerate the decline of PC gaming and it certainly won't be just Ubisoft that are affected. Somebody buys a Ubisoft game and it doesn't work or is unreliable, they're not going to just think twice before buying another Ubisoft game; how will they know it's only Ubisoft that pulls this shit. They'll think twice before buying another PC game from any publisher.
Reply
Not only do most PCs have graphics chips that won't play most games; not only is it impossible for most people to understand minimum requirements even if you might meet them (I guarantee most PC owners don't know what graphics chip they have or what version of DirectX it supports, so listing minimum requirements isn't much use); not only are there problems with incompatibilities and machine configuration (i.e. crap software installed that can interfere with your system and make games run poorly or not at all); not only are games often difficult to get started (e.g. requiring installation that might take up more HD space than you have free); but now we also have games which fail to run - immediately or at any time later - due to anti-piracy crap.
You're not paying money to play a game, you're paying money for a percentage chance that you might be able to play a game. For a bit. Until something goes wrong.
Compare that to consoles; you buy a game, you put the disc in, it always works straight away.
DRM like this is going to accelerate the decline of PC gaming and it certainly won't be just Ubisoft that are affected. Somebody buys a Ubisoft game and it doesn't work or is unreliable, they're not going to just think twice before buying another Ubisoft game; how will they know it's only Ubisoft that pulls this shit. They'll think twice before buying another PC game from any publisher.
Posted: Apr 8th 2010 7:35AM (Unverified) said
Actually PC game sales are up slightly, I would guess that Ubisoft's sales are down though.
Reply
Posted: Apr 8th 2010 3:42AM (Unverified) said
I love the Settlers, I still have Settlers: Rise of an Empire installed on my computer but this is just a big turn off for me. I don't pirate games and now with this stupid venture from Ubisoft, I am not going to bother buying their games for the PC anymore. If their games interest me enough, I'll get it for my PS3. No PS3 version? Freck it then.
Reply
Posted: Apr 8th 2010 3:47AM Rather Dashing said
I was REALLY interested in Settlers. I just love these kinds of games, and in any other year I may have let the DRM slide.
But this is a REALLY nice year for gaming. Civ V, Portal 2, several Adventure games(including Sam and Max: Season 3), Fallout: New Vegas, Super Mario Galaxy 2, etc etc etc. The list could go on and on. DRM is what pushes Settlers from "Consider" to "No way".
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But this is a REALLY nice year for gaming. Civ V, Portal 2, several Adventure games(including Sam and Max: Season 3), Fallout: New Vegas, Super Mario Galaxy 2, etc etc etc. The list could go on and on. DRM is what pushes Settlers from "Consider" to "No way".
Posted: May 6th 2010 10:25AM (Unverified) said
My Game will not start up it says shaders/particles.shader.lib Please help me..
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