Sega recently posted quite the surprise for its investors: a revised earnings forecast. In an interesting turn of events, Sega has foregone the doom and gloom of having to admit it will likely earn less money during its Q4 2010 forecast -- the period between December 2009 and March 2010 -- for something a bit more on the cheery side: profits!
First, Sega estimates net sales of ¥380 billion ($4.08 billion), a 9.5 percent decline from its previous estimate of ¥420 billion ($4.51 billion) -- wait, we thought we had good news in here? Aha! Here it is: net income.
Sega previously forecast net income of ¥15 billion ($161 million), but has now adjusted that to ¥18 billion ($193 million). This spontaneous spike in cash money is attributed to "improved profit margins in the pachislot and pachinko machine business and amusement machine business." We imagine sales of Bayonetta and Aliens vs Predator also helped.
And in case you're wondering what the difference between net sales and net income is: Net sales accounts for the total profits a company makes based on the products it sells, while net income takes into account net sales and other operating costs, such as licensing fees and taxes.
[Via GameSpot]
Reader Comments (12)
Posted: Apr 16th 2010 1:32PM Spike Spiegel Humble Bounty Hun said
Congrats Sega. Bayonetta was the shig!
Posted: Apr 16th 2010 1:38PM Dr Blight said
Far cry from 1993, but we'll take it.
Posted: Apr 16th 2010 1:45PM Mr Khan said
Mario and Sonic probably still had its fair share of help, i would imagine.
Posted: Apr 16th 2010 1:52PM Gaddes said
I wonder how much they think Sonic 4 is going to net them?
Posted: Apr 16th 2010 2:08PM Goldenswo140 said
Sonic says get off his back!
Posted: Apr 16th 2010 2:17PM GeekCujo said
Congrates to Sega. It's always good to hear the gaming industry turning a profit.
Posted: Apr 16th 2010 2:37PM HTCEVO said
Thank you sega for Sonic & Sega All-Stars Racing. That is an amazing game, and no other game since it's release has been worthy of making me eject it out of my PS3. Please develop more dloadable content. Playing as the Daytona USA Hornet car perhaps, could be arranged? :)
Posted: Apr 16th 2010 2:38PM Kougeru said
If they make another Infinite Space I'll gladly give them even more profits.
Posted: Apr 16th 2010 4:55PM Ryudo said
@Kougeru you mean if PG games decides to make another and Sega publishes it.
Also Same with Bayonetta
Also Same with Bayonetta
Posted: Apr 16th 2010 5:20PM Abdo said
Gotta say, I still love Sega and wish they still had their own console to make more games and invest more in it.
One thing that's still consistent with all their games is that they have great GREAT music, even in Sonic and Sega All-Stars, the menu music was amazingly good.
One thing that's still consistent with all their games is that they have great GREAT music, even in Sonic and Sega All-Stars, the menu music was amazingly good.
Posted: Apr 18th 2010 10:20AM Walo said
Good for Sega, I hope it can return to it's former glory.
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