Viral marketing is a strange beast. Example: Over the weekend, Capcomdelivered several blocks of ice to eight different US cities. The catch: Each block of ice contained Lost Planet 2 merchandise and a code to get into the online multiplayer beta. The event went down this Saturday, so we're guessing that all the blocks have been found or have melted by now. Thankfully, the internet, in its unrelenting vigilance, has chronicled the event for all time. After the break, witness a small child do his damnedest to release his prize from its icy prison.
I think I saw two of these (one ps3 one 360) in a pile of trash in Philadelphia. There was no ice but there was a big wet spot. I picked one up, saw it was an empty game case and figured the gamestop down the street had just thrown them out. They did have a redeemable code inside I just had no idea what it was. So I left in the pile of trash.
Knowing now what it actually was, I still think I made the right decision.
America, a place of small nerdy children. Who took a risk to go outside to find the fabled ice block. They found the block, but soon realized that they had no idea how to the ice. They tried talking about the weather, video games, whatever they could think of. So they called there Big Brother down so he could break it. He came and and shared his great wisdom of breaking the ice.
then after weeks of toil trying to slowly breakdown the ice block They decided to take it home and try to put it in the fridge. They Picked it up, however forgetting it was ice. Dropped to discover that they had successfully broken the ice. They retrieved the prize and is now framed in their bedroom.
I'm sure they do. They just aren't allowed to force the kids to pay attention anymore. Can't discipline them, can't yell at them, can't do anything to them since if you do anything other than reinforce their egos and reward them for doing nothing at all, you can get sued and/or reprimanded.