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Reader Comments (85)

Posted: Apr 22nd 2010 8:18PM CaptainProtonX said

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This is one hack story with a happy ending.
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Posted: Apr 22nd 2010 9:12PM Mmmmz said

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If this HAD worked and been left alone it would have won and we'd be screwed forever with this kind of crappy DRM. I'm sorry but this was one of the last things publishers could do that might work and they did it. They lost quickly and authoritatively too. I'm sorry, but people steal everything, everywhere. It's simply apeshit stupid to think you can combat human nature and counter-culture. You either embrace it and work with it, or you get your ass handed to you.

I know a lot of people like to treat everyone as criminals without cause but you're disillusioned if you think media should ever have such DRM. It doesn't work anywhere and it will never work as long as we live in a somewhat "free" world.

You get more bees with honey than poison.

Besides, idiot publishers waste millions, I'm sure, on this kind of bullshit DRM just for it to be hacked. No one wins. Go back to serials and get over it. It'll get hacked just as fast but you didn't waste money on middleware, servers, and R&D.

Isn't that what's this is all about? MORE money?
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Posted: Apr 22nd 2010 10:12PM whymog said

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It's not a happy ending for the developer who's looking at seeing diminished returns on sales for their PC user base. Because of the publisher's decision to foist this draconian DRM solution on their game, the developer suffers as a result. I suppose it's a little murky when the developer is a wholly owned subsidiary of the publisher, but regardless, Ubisoft's latest DRM solution isn't the sort of thing any gamer or gaming enthusiast would be excited to use.
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Posted: Apr 23rd 2010 12:05AM WiredKnight said

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SkiDROW FTW
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Posted: Apr 23rd 2010 12:56AM The Wicker Man said

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This is who we are...
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Posted: Apr 23rd 2010 12:45PM (Unverified) said

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I don't want to speak to DRM being good, bad, needed or evil, but I want to speak to the "You catch more flies with honey" comment. Not too long ago, a game company, as a show of good faith, stated publicly that their game would be DRM free. As a result, the game was pirated day and night until almost 90% of downloads were pirates.

Showing good faith, or catching flies with honey in this industry is the equivelent of petting a rabid dog. Sure, if you wear heavy gloves he won't bite through for a while, but you are just being naive if you think that wearing none will get you anything but a bleeding hand.
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Posted: Apr 23rd 2010 1:47PM Marked said

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@Threens
Good games will sell period. You can hardly release crap, offer it DRM free, then blame piracy for lack of sales. The problem with that argument is games like Borderlands. It would of been very easy for Gearbox to lock the online play to a key. But guess what, they didn't include any DRM. A shared copy of the PC version works online without any modification. and guess what else? it was still among the top selling games of 2009.

People will buy games that are worth their money. Will a game sell more copies with strict DRM? Maybe, maybe not. but games without DRM will sell just fine if the product is worth the money. And those games/companies/brands will have much much happier repeat customers.
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Posted: Apr 23rd 2010 2:00PM (Unverified) said

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People are going to crack games whether the DRM is there or not. All that changes is, does it take 5 seconds to crack the games exe, or 15? Is that 10 seconds really worth the millions spent on authentication servers and DRM development?
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Posted: Apr 23rd 2010 2:52PM JCDoe said

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@Massmass:

Hear hear! :)

Seriously, I don't understand why more devs don't take advantage of the Valve "anti-piracy" method, or even better, the Stardock approach. Put out a great game, offer a desirable online mode (hosted by your servers which check for serials, of course), and put out free updates where you only /need/ to sign in to download the patch.

Trying to punish pirates with DRM doesn't work--it just hurts paying customers. Instead you need to reward paying customers while leaving pirates in the dust. It works.
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Posted: Apr 23rd 2010 3:02PM (Unverified) said

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@Yaja

World of Goo, in my opinion, was a very good game and priced at $20 it is hardly a rip off. There is no justification for the piracy this game received. There is no justification for piracy period. Espessially in this case where they were willing to give people something that they wanted and they got screwed extra hard because of it.
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Posted: Apr 23rd 2010 4:04PM (Unverified) said

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World of Goo also sold quite well, that 90% piracy rate is not relevant.

> They made a profit.
> They didn't waste any money on DRM.
> They didn't anger the gamers with crap DRM.
> Some people will have pirated and later purchased the game, not every download is a lost sale.
> They created good will with gamers.

Do you think that those 90% would paid for the game if it had DRM? No, they'd have cracked it and pirated it anyway.
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Posted: Apr 22nd 2010 8:18PM (Unverified) said

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Just give it up
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Posted: Apr 22nd 2010 8:19PM Ovy said

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Don't forget Settlers 7. All those Europeans who bought it and still can't play it will finally find salvation... in a crack group. Nice job, Ubisoft. Get back to making games and ease up on DRM devleopment.
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Posted: Apr 22nd 2010 8:20PM BrianH said

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Posted: Apr 22nd 2010 8:20PM whymog said

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There has got to be a better way to create an incentive for people to pay for single-player games on PC. The deeper down the DRM rabbit hole developers go, the worse it gets for consumers.
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Posted: Apr 22nd 2010 8:25PM CaptainProtonX said

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There is. It's called Steam.
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Posted: Apr 22nd 2010 8:28PM leksicon said

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some call steam 'DRM'
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Posted: Apr 22nd 2010 8:32PM CaptainProtonX said

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Sorta...but with kick ass sales!
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Posted: Apr 22nd 2010 8:33PM Takahashi said

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Steam, it's the model that all game developers should go after when designing DRM systems. It works and still allows offline play as well as modification to the actual games themselves.
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Posted: Apr 22nd 2010 8:36PM Wolfgun said

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@ lexicon

Steam offers a robust social networking system, an in-game overlay with built in web browser, eliminates the need for discs, offers fantastic discounts on games, and allows users to play their games either online OR offline.

You say DRM, I say convenience
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Posted: Apr 22nd 2010 8:36PM DWells55 said

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If Steam allowed me to sell used retail copies of games, I'd be all for it. I think that's the biggest problem.
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Posted: Apr 22nd 2010 8:38PM AOClaus said

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Steam isn't any damn better. Yesterday, I couldn't log into Steam, and because you can't setup Steam in offline mode without first being logged into Steam I was locked out of all my PC games.
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Posted: Apr 22nd 2010 8:51PM ShadowOp said

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steam 'drm' is better than ubisoft's drm IMO...
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Posted: Apr 22nd 2010 8:53PM cloud858rk said

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@Billy

Actually I can still play my games offline, you can't do that with AC2.
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Posted: Apr 22nd 2010 8:57PM RudyHuxtable said

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Interesting. I just played Call of Cthulhu, Bioshock, X-Com: UFO Defense, Freedom Force, Tropico 3 and others offline. Like, literally disconnected my wi-fi for a bit. Hmm. So uh, no. Steam may "always be on" but that don't mean I need to be.
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Posted: Apr 22nd 2010 8:59PM Mmmmz said

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The thing about steam is pretty simple. Almost every good game ends up being massively discounted at some point. Thus, consumers are more willing to put up with some DRM for the sake of cheaper games.

It should also be noted that you CAN play MOST Steam games offline. You just go into the installed folder within Steam's folder and play. Now, not all games work that way but most do. You can also mod most games to your heart's content as well.

Also, with Steam you agree to the limited DRM and some online authentication BEFORE buying anything. If you're a regular person who doesn't go to websites like this you may not know how much EA and Ubisoft screw you over with their fascist DRM until you buy it and install it. Sure, the back of their boxes have cute notes but that's only half the truth.

To be honest, I only use Steam for cheap games or "Indie" games. If the games were full priced all the time, I'd say screw it. I HATE the idea of Digital Distribution being the only outlet for media. Still, cheap games are worth the risk of never "owning" them.
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Posted: Apr 22nd 2010 9:12PM leksicon said

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@ Wolfgun

Thanks I'm well aware of how awesome Steam is.. I've been a user since day 1 when it was a mandatory download if you wanted to play the 1.6 update of counter-strike 1 when it was released years ago. I still use it to this day and have a fair size library.. I was just sayin' that you know, some people call it 'DRM' - A form of which I don't mind living with.
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Posted: Apr 22nd 2010 9:49PM KeenCommander said

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The thing that always annoyed me about Steam's offline, and it's pretty minor, is that unless they've changed it - if you're connected to wi-fi and there's no Internet connection, it won't give you the option to start offline...it just won't start. I've always had to disable my wireless adapter to get it to start offline. They might have fixed that in one of the updates, though, as it's been a bit since I had to do it.
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Posted: Apr 22nd 2010 10:16PM whymog said

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I love Steam. I think it's absolutely the best way out there to buy games digitally. But using Valve's own games as a case study, I have to wonder: What percentage of copies of Half-Life 2 and its episodes were pirated? What about Portal? And how does that compare to the number of pirated copies of multiplayer games like Team Fortress 2 and Left 4 Dead 1/2? And of those pirated copies, how many eventually converted to a legitimate sale as a result of there being a massive discount on Steam at some point?

I know those figures aren't available, but you have to wonder if Steam's relatively relaxed DRM is enough to bring down piracy rates of single-player games to the same level as multiplayer-focused games.
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Posted: Apr 22nd 2010 10:22PM Unknown said

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Steam is DRM. But Steam does have a lot of cheap games, and those social functions might be good to some people. Personally, Steam is only good for exclusives, cheap games, and bundle deals.
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Posted: Apr 23rd 2010 5:02PM DWells55 said

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Wow, and here I was thinking that people here liked actually owning their content. I still buy games from Steam, but I really think that if I buy the retail copy of the game from a store, I should be able to sell that game used when I'm finished with it.
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Posted: Apr 22nd 2010 8:20PM GiantGamer said

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So this is bad, for good reasons?

I would like to point out, I have not, and will not pirate THIS game. I will not buy the game until certain "handcuffs" have been removed... Basically I will never own it.
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Posted: Apr 22nd 2010 8:23PM Special Agent Steve said

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Skid Row just gave Ubisoft the middle finger salute- and I like it. However, I hope Ubisoft doesn't decide to ramp up the DRM even further. I love your games Ubisoft, but this is ridiculous. Honestly, if Beyond Good and Evil 2 is release like this.... I will cry.
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Posted: Apr 22nd 2010 10:56PM (Unverified) said

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I have a hard time imagining how it could get worse.
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Posted: Apr 22nd 2010 8:24PM R V said

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"I am better than all of you"
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Posted: Apr 22nd 2010 8:28PM Grey said

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um... who exactly are you quoting? Or are you just being a douche?
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Posted: Apr 22nd 2010 8:26PM BPMOmega XBL PSN Steam said

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Hallelujah!

.... but I didn't plan on buying the game anyways, so I wouldn't pirate it (if I did buy it, I'd probably get the 360 version). I just dislike such anti-consumer practices.
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Posted: Apr 22nd 2010 8:27PM That Burning Sensation said

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DRMs are just a waste of time and money. The ones who end up paying for the research of this crapware is the consumers who actually PAAAAAY for the games and then are the only one inconvienced by the DRM. If anything DRMs are just fun little challenges for hackers.
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Posted: Apr 22nd 2010 8:27PM MystileArmor said

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I think this is really sad. By trying to prevent piracy, they made it worse. Legit potential customers will instead pirate the game!

Good job Ubisoft! Way to make it even more luring for people to pirate PC software!!
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Posted: Apr 22nd 2010 8:27PM RudyHuxtable said

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Not that I want to see games get hacked, because this story is precise reason there's such DRM in the first place, but honestly. What did you expect? So now the pirates get the game for free and without having to deal with potential hack attacks and server meltdowns. This calls for an intervention.
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Posted: Apr 22nd 2010 8:30PM fischju said

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'SKiDROW' or 'SKIDROW', never Skid Row. It once again looks like with this crack (as in the early days of GTA IV), even people who bought the game will be using it to bypass all the problems the DRM created.
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Posted: Apr 22nd 2010 8:32PM (Unverified) said

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They have seperate people work on DRMs. So just because they good DRMs doesn't mean that has caused the actual game to suffer. Ubisodt pays people specifically to work on a DRM solely.
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Posted: Apr 22nd 2010 8:48PM MystileArmor said

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Ubisoft is a cool guy, he does bad DRM's and doesn't afraid of anything eh
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Posted: Apr 22nd 2010 8:52PM Regularpants said

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1) Company makes game... costs money.
2) Company sells game to consumer... recovers cost.
3) Company makes aggressive unreliably DRM.. costs money.
4) Company sells DRM to consumers... makes money ba... wait scratch that.

This always on DRM probably isn't saving them enough money to justify developing it. Paired with the fact that they have to have servers running to keep the DRM functional this seems like it wasn't a great idea.

Bottom line, money spent on this DRM could have been put into new products rather than a waste of time and talent. If you purchased a Ubisoft game in the past then you helped pay for this DRM.

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Posted: Apr 22nd 2010 10:54PM Floppypants said

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They're just recovering their costs by switching to "ecoTech" packaging and eliminating manuals.
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Posted: Apr 22nd 2010 8:32PM xaduurv said

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Hey Ubisoft, I know you must be feeling pretty down right now. Here's a website you can use to vent your anger http://www.nooooooooooooooo.com/

Seriously, try it, it's hilarious.
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Posted: Apr 22nd 2010 8:33PM helluvagood said

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awesome skidrow are the best rippers in teh bizness
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Posted: Apr 22nd 2010 8:35PM Dr Blight said

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Reminds me of the Echelon logo from the DC era.

Still, it's nice that someone finally broke it.
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Posted: Apr 22nd 2010 8:36PM ArchiGamer said

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Oh DRM, oh you fail miserably at what your supposed to do. Seriously, there's got to be a better way to handle this than using DRM and consequently affecting those who got the game legally.
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Posted: Apr 22nd 2010 8:40PM ArchiGamer said

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*how
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