Square Enix 'Extreme Edges' is new label for publisher's violent games in Japan

As Square Enix continues to expand globablly, it's starting to publish titles in Japan that aren't traditionally "Square Enix," like Modern Warfare 2 and games from its newly acquired Eidos subsidiary. According to Famitsu (via Andriasang), president Yoichi Wada has announced a new box label to be used by the publisher that will differentiate its "mature" Western games from its usual slate of more innocent fantasy products: "Square Enix Extreme Edges." Wait -- didn't Wada say he wanted Japanese gamers not to discriminate against Western games?

The "Extreme Edges" label will be used for Western-made games bearing CERO "D" (17+) or "Z" (18+) ratings, though Square Enix has yet to publish any CERO Z titles. The Z rating is legally age-restricted, and games bearing it are often not displayed in stores. Square Enix, however, will release Kane & Lynch 2: Dog Days in Japan on August 26; a game that at least seems "edgy" and "extreme" enough for the new label and probably worthy of the CERO Z rating, as well.