Daigo "The Beast" Umehara, last seen battling US champ Justin Wong at Capcom's Fight Club, is considered one of the best Street Fighter players in the world. He'll now use and promote Mad Catz's arcade sticks at tournaments. That's great for him and all, but the partnership benefits us as well: in addition to acting as a pitchman, Umehara will offer his considerable expertise to Mad Catz during the design process on future joysticks. Usually, we'd roll our eyes at a "pro gamer" attaching his name to peripherals, but there's a promise of really nice arcade sticks here!
Source [PDF]: Mad Catz Announces Champion Gamer 'Daigo "The Beast" Umehara' Joins Team Mad Catz