Additionally, DuBravac suggested that the gaming demographic at large would grow with the sale of new devices in the iPad-size category. There's currently a "device void" in the 8–12-inch screen space, according to CEA's research, but DuBravac expects that to fill up with approximately 20 million units sold of these mid-size devices just this year -- and those sales will lead to new gamers. As seen in the slide above, when the CEA asked consumers why they don't play games, almost 20 percent identified themselves as "not a gamer." DuBravac and company believe that these respondents are likely to become "gamers" through their purchases of new devices and technologies, like 3D.
As for dismissing 3D as a fad? Try it first, said DuBravac, who admitted that the technology is far from widespread adoption. By the CEA's count, roughly eight percent of consumers claim to have doubts about 3D technology, but, "it's about half of that, around 4 percent, after they see it in action."
|Wait -- do I still have to wear those giant glasses?||4381 (72.7%)|
|Dude, I'm clicking this IN 3-D right now!||409 (6.8%)|
|I'm not a gamer.||325 (5.4%)|