The plan was to come up with lots of Flash games and deploy them on Marvel's websites very quickly. Now, some hits are emerging (he gave the example of the Super Hero Squad Stark Tower Defense game), and the next step for the company is to focus on improving and supporting those hits on platforms like XBLA, iPhone, and iPad.
Rubenstein says "the combination of classic gameplay with a brand twist" like that found in Stark Tower Defense is what's selling with audiences. And he says that big sales like those of Marvel vs. Capcom 2 prove that there's a space for Marvel games on the downloadable game platforms, so it makes sense to invest in Flash "hits" by taking them there. Which is fine by us -- let us know when we can pay our $10 for our Deadpool Match-3 on PSN.