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MGS: Peace Walker's 'Hamaru Gear Solid' ads sure are helpful

by Ben Gilbert on Apr 30th 2010 4:00PM

Well, they're helpful if you speak Japanese, that is. The latest round of ads for Metal Gear Solid: Peace Walker out of Japan centers on the escapades of Tom and Dick, two cartoon dudes who really, really like living everyday life as if they were Solid Snake. The duo demonstrate everything from the "heart massage" technique (reviving a downed teammate) to the game's four player co-op functionality, with plenty of goofy animation to boot.

Andriasang noticed the ads over at the "Hamaru Gear Solid" website -- "Hamaru Gear Solid" is the marketing campaign for Peace Walker, based on Hirokazu Hamamura, CEO of Enterbrain (the company that owns and publishes Japanese gaming mag Famitsu), and a pun relating his name to the word "Hamaru" (meaning "to get in"). We've embedded all five for you after the break, should you choose to entertain their sheer madness.

[Via Andriasang]

Source

Tags: advertising, enterbrain, famitsu, hamaru-gear-solid, hirokazu-hamamura, marketing, metal-gear, metal-gear-solid, metal-gear-solid-peace-walker, peace-walker

Reader Comments (14)

madness? THIS IS SPARTAAAA!

http://i276.photobucket.com/albums/kk19/Threddd/Sparta.gif

Ahhh, I love the Japanese. Always the ones to push the envelope of crazy.

Don't forget the Vietnamese.

naw, black people are the craziest!

A cardboard box built for two? How romantic

Sounds like my first house!

Don't tell Kotaku that you approve of these. They'll site you as part of the conspiracy.

Happy George Washington's Inauguration day everyone!

Ah.

Good ol' Hideo, keeping it mental as it should be. :)

The last three were rather funny.

I am excited about this game!

Heh, not sure if it was clear if you were only going by the visuals, but in the fourth one, after the four classmates congratulate themselves on their teamwork solving the problem, the guy who leans in from the side says to the audience, "Do tests (exams) on your own!" And, in the last one, the first guy says, "Today, I'm going to confess my love to her!", and then his friend responds, "Well, then I'm also going to confess my love to that girl! So, I'm going to go first." The fact that the first guy resuscitates his friend even after that . . . hold on, I've got something in my eye. . . .

Sounds like they used Vocaloids for these commercials.

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MGS: Peace Walker's 'Hamaru Gear Solid' ads sure are helpful

Reader Comments (14)

Posted: Apr 30th 2010 4:03PM cylet said

Posted: Apr 30th 2010 4:10PM Ezio Auditore da Firenze said

Posted: Apr 30th 2010 4:04PM Spike Spiegel Humble Bounty Hun said

Posted: Apr 30th 2010 4:42PM AutobotIronhide said

Posted: Apr 30th 2010 11:46PM GuardianLegend said

Posted: Apr 30th 2010 5:44PM Zak Canard said

Posted: Apr 30th 2010 6:18PM GreenElf said

Posted: Apr 30th 2010 6:36PM ancientflounder said

Posted: Apr 30th 2010 7:13PM 343 Guilty Fart said

Posted: Apr 30th 2010 8:40PM (Unverified) said

Posted: Apr 30th 2010 8:54PM Railgun said

Posted: May 1st 2010 7:09AM TheDread said

Posted: May 1st 2010 6:38PM killdash9 said

Posted: May 3rd 2010 6:46PM Darkpen said

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