EA: 'We're going to be in the Medal of Honor business for a long time'

EA's upcoming reboot to the Medal of Honor franchise has a few major contenders, one of which EA itself created, to compete with when it arrives at retail this October. But EA Games prez Frank Gibeau remains confident in MoH, telling Gamasutra in a recent interview that, "With Medal of Honor, we're rebooting the series to get into the top 10." Gibeau lays out plans for an extensive marketing campaign first aimed at "core shooter fans," then branching out to a "true mass-market campaign." Speaking frankly, he claims "It'll be a big launch with a lot of dollars behind it. We're going to go in and we're going to compete." He believes that, between the IP's pedigree and the quality of this reboot, EA's " going to be in the Medal of Honor business for a long time."

Meanwhile, executive producer Greg Goodrich and senior creative director Rich Farrelly do their best to assuage worries of internal competition between themselves at EA LA and DICE, the Battlefield: Bad Company 2 developer now working on MoH's multiplayer mode, or the ex-Infinity Ward founders' new studio that EA recently inked a deal with. Goodrich says, "Battlefield and Medal of Honor are two very different franchises. They have a certain tone, and we have a certain tone for our game. We think there's room for both, not only in the genre, but within EA."

Also of note, apparently DICE has been working on MoH's multiplayer since "right after Battlefield 1943 came out" (last July), which might help to explain why we've seen such little post-launch support for the downloadable title. That said, with Medal of Honor's development assuredly nearing completion, we're holding out hope that those folks will have some time to invest in the other downloadable title we heard about recently.