Skate 3: Good times with product placement
23
Self-identification through product choice is a mainstay of the skateboarding scene, from t-shirts to shoes to skate decks to the soundtracks on skate videos. It's all part of the culture, so it's only fitting that a skateboarding game – say, Skate 3 – shares in that. To celebrate this common thread, let's play spot the product placement after the break!
0:11: EA and Black Box logos. It's a video game trailer for Skate 3 called "Good Times," and it's their video game, so we'll give them a break on that.
0:18: In-game banner. Can't tell what it's for, possibly a fictional property.
0:24: Song playing identified as "Good Times" by The Greenhornes, licensed by V2 Records, a division of Universal Music Group.
0:28: In-game t-shirt with logo for Monster Energy Drinks.
0:32: Hollywood-style sign for "Sharks," presumably a fictional property. Banner in the background, and another unidentifiable t-shirt logo.
0:33: Dr. Pepper billboard in the background, and then a jump over a shipping company truck, presumably fictional.
0:40: In-game t-shirt bearing logo for Supra shoes.
0:46: Another t-shirt logo, unidentifiable.
0:53: Quick montage of four or five logos, including a plug for record company Death Wish and possibly branded skateboard graphics.
0:56: Two in-game billboards on wall in the background.
1:00: Finally, a plug for the actual product, which will be sold in stores for an MSRP of $59.99 starting May 11.
1:02: "All trademarks are the property of their respective owners." Good to know.
Reader Comments (23)
Posted: May 7th 2010 7:04AM Muhammad Oli said
Nike shoes, DC T-Shirt, and maybe a Globe T-Shirt.
Reply
Posted: May 7th 2010 7:07AM (Unverified) said
Haha, I liked the less common form of news report in this post :)
Reply
Posted: May 7th 2010 7:11AM (Unverified) said
deathwish is not a record company,its a branch off of baker skateboards......
Reply
Posted: May 7th 2010 9:19AM (Unverified) said
nah deathwish is ALSO a record company owned by the singer of converge.
Reply
Posted: May 7th 2010 9:40AM Fo0dNippl3 said
Ooh, a bit of biting social commentary up in this Joystiq.
Reply
Posted: May 7th 2010 10:07AM Punkrawk Bbob said
couldn't agree more. 100% cheevies on Skate and Skate 2 - So damn eager for 3. Wednesday can't come soon enough.
Reply
Posted: May 7th 2010 10:09AM Punkrawk Bbob said
reply fail. tag this above under butaneko's post. damn joystiq comment system.
Reply
Posted: May 7th 2010 10:12AM GreenElf said
This is the kind of product placement in a video game that I don't mind.
Why? Because it makes sense! So what if there is a Dr Pepper billboard in the background or if the skater I am playing is wearing a t-shirt for an energy drink that (gasp!) sponsors real world skate events.
Now, If I saw those same adverts in, say... Legend of Zelda? That would irritate me.
Reply
Why? Because it makes sense! So what if there is a Dr Pepper billboard in the background or if the skater I am playing is wearing a t-shirt for an energy drink that (gasp!) sponsors real world skate events.
Now, If I saw those same adverts in, say... Legend of Zelda? That would irritate me.
Posted: May 7th 2010 10:53AM JosephMarro said
that's not the record label, Deathwish, logo. plus, a massive part of skateboarding culture is based on company sponserships. the Skate franchise is one of the few games i don't find placements tacky.
Reply
Posted: May 7th 2010 2:35PM DerickDBrown said
I don't understand the stance you're taking in this one, Mike. Is the product placement bad? I feel like its right at home in this type of game. If you're a skateboarder who likes to bring it home to your TV then all the branding probably just feels authentic.
Reply
Posted: May 7th 2010 4:00PM Punkrawk Bbob said
shipping is Tuesday... meaning most places will have it on Wednesday. Are you new to purchasing games? It's pretty common to the point of ads for best buy saying "Available Weds by 2p!"
Reply
Posted: May 7th 2010 4:01PM Punkrawk Bbob said
god I hate IE at work...
reply fail to my reply fail thread. oi
Reply
reply fail to my reply fail thread. oi
Posted: May 7th 2010 6:31PM (Unverified) said
Got my confirmation from EA Store that mine shipped today...
Reply
Posted: May 8th 2010 6:23PM Punkrawk Bbob said
The 11th is the ship AND street date. I do know what I'm talking about. Stores do not currently have them in inventory.
Reply
Sorry, you must be logged in to leave a comment.
Featured Stories
The most popular posts
in the last 7 days
- Vita 'UMD Passport' won't be offered in US 220 comments
- Kingdoms of Amalur: Reckoning review: A tempting fate 153 comments
- David Jaffe leaves Eat Sleep Play, layoffs hit developer [Update] 108 comments
- Don't call it a remake: Final Fantasy X is a 'remaster,' to be clear 95 comments
- Battleship movie adapted into FPS by Double Helix 93 comments








