US consumers of those newfangled video games apparently spent $25.3 billion on them in 2009, according to the Today's Gamers Survey by Newzoo and TNS. If this study seems vaguely familiar, it's likely because there was a similar report released on massively multiplayer games a couple months ago, which found that Americans spent $3.8 billion on MMOs during 2009. Typically, data we see comes from retailers, but this survey was conducted using 13,000 respondents, aged 8 and up, who were "carefully selected to represent each individual country's demographic profile."
As VentureBeat notes, the numbers in the Newzoo report are quite different than NPD's report on 2009 sales -- by about $5 billion. Unlike NPD, the Newzoo study also reports data on several European nations. A free summary [PDF link] of the report is available on GamesIndustry.com, while the full report will cost you €299 ($384). We wonder how much US consumers spent on research reports in 2009 ...
[Via VentureBeat]
Reader Comments (34)
Posted: May 10th 2010 10:59PM captainbuttocks said
Yes gamer girls dressed in WoW costumes surrounded by chubby wizards too nervous to hit on them. You should be fine with competition like that.
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Posted: May 10th 2010 10:44PM TaintedKane said
I'm pleasantly surprised by the statistic of PC games in Germany.
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Posted: May 10th 2010 10:57PM (Unverified) said
Oh is that all? Who says PC gaming is dead, its a pretty big chunk.
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Posted: May 10th 2010 11:08PM Serious Kriss said
Too bad "consoles" are all lumped together in one big fat vategory, it's really not helpful.
Oh well, at least it's more informative than NPD's "online-doesn't-exist" reports.
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Oh well, at least it's more informative than NPD's "online-doesn't-exist" reports.
Posted: May 10th 2010 11:39PM (Unverified) said
I can definitely see 2010 beating that number. There's a lot of great games coming out this year. I'm hoping for GT5 to come out this holiday so it can sit alongside my copy of LBP 2. Halo Reach looks pretty good too. Also, I'd like to recommend anyone who likes Joystiq's podcast to check out dlb-network.com and listen to its podcast on iTunes. Please don't just downvote me without listening to it first and seeing for yourself. It's just as good as Joystiq's and worth a listen. 2010 is shaping up to be a great year for gamers, be it PS3, 360, or Wii! Let's all get along and enjoy our games! I see too much fighting over which console's better because of this and that, but in the end, we all have a common ground and that's that we all enjoy gaming. Gaming is growing at a fast rate and is nearing the success of the movie industry.
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Posted: May 11th 2010 2:01AM (Unverified) said
Yea, I meant Gran Turismo 5. lol I hope it does come out this Christmas for sure though. I might buy a G37 wheel just for it. It's gonna be well worth it.
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Posted: May 11th 2010 1:16AM rokubungi said
I was confused on what a 'game portal' was until I read the report.. it just means how much people have spent on special pets, and crops on farmville.
wouldn't that be considered PC since I don't think any of the console web browsers support all the stuff to run most of those type of um.. games...
then again I've used a console web browser for all of ten minutes so maybe they do work now?
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wouldn't that be considered PC since I don't think any of the console web browsers support all the stuff to run most of those type of um.. games...
then again I've used a console web browser for all of ten minutes so maybe they do work now?
Posted: May 11th 2010 1:42AM Courtney said
For the purpose of the report, game portals basically is another way of saying the casual PC game market (any game not directly installed to your hard drive). So all browser games, Facebook games, etc.
Kind of makes sense to split out from the regular PC gaming market for research purposes.
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Kind of makes sense to split out from the regular PC gaming market for research purposes.
Posted: May 11th 2010 2:22AM GuardianLegend said
Hmm. According to my calculations, $25 billion is just 0.2% of the total American GDP (14 trillion). It seems like such a small number to me. I think that means 1 in 500 dollars was spent on video games in 2009.
To put this in perspective, about 16% of the GDP is spent on health care ($2.3 trillion).
The US movie box office was $10.7 billion for 2009.
Well, at least US gamers spent 25 times more money in 2009 than what was spent on the UN peacekeeping force in the Congo ($1 billion per year). Saw that on Yahoo News today.
I guess gaming is really, really super niche still.
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To put this in perspective, about 16% of the GDP is spent on health care ($2.3 trillion).
The US movie box office was $10.7 billion for 2009.
Well, at least US gamers spent 25 times more money in 2009 than what was spent on the UN peacekeeping force in the Congo ($1 billion per year). Saw that on Yahoo News today.
I guess gaming is really, really super niche still.
Posted: May 11th 2010 1:16PM GuardianLegend said
I like crunching numbers like this because it helps me imagine how much cooler games could be if there was more money in the industry, if games were more culturally popular. Americans spent almost twice as much money on their pets ($48 billion) in 2009 than on video games. I like pets and all, but they're not as cool as video games ;) And another article I found says that Americans spent $30 billion on casino gambling in 2009. I find casino culture to be... umm... somewhat depressing, so to see that people like casinos more than video games is a bummer.
And while I couldn't find a good estimate of the US auto industry revenues for 2009, I believe it's at least $500 billion domestically (at least $1 trillion globally). I also think that a huge chunk of auto industry revenue (maybe 25%?) is based on "luxury" sales, that is, people buying luxury features and cars that are not necessary but simply desired for various personal reasons.
Imagine if we could move that 25% of luxury car revenue into the gaming business (I see gaming as a luxury activity so I think the transfer here makes some sense). An extra $125 billion into the game biz.
But instead we have a gaming business which most people just aren't too into. It seems like games are seen as fairly trivial. Most people would much rather invest huge sums of money into status symbol luxury items like fancy cars, than in games.
(And regarding the Congo, with its 70 million people: apparently the US video game industry made more money in 2009 than the entire nation of Congo did. It only has a GDP of $11 billion. Wow. Call of Duty MW2's revenue in the US alone is the equivalent of perhaps 15% of the entire Congolese economy. Yea...)
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And while I couldn't find a good estimate of the US auto industry revenues for 2009, I believe it's at least $500 billion domestically (at least $1 trillion globally). I also think that a huge chunk of auto industry revenue (maybe 25%?) is based on "luxury" sales, that is, people buying luxury features and cars that are not necessary but simply desired for various personal reasons.
Imagine if we could move that 25% of luxury car revenue into the gaming business (I see gaming as a luxury activity so I think the transfer here makes some sense). An extra $125 billion into the game biz.
But instead we have a gaming business which most people just aren't too into. It seems like games are seen as fairly trivial. Most people would much rather invest huge sums of money into status symbol luxury items like fancy cars, than in games.
(And regarding the Congo, with its 70 million people: apparently the US video game industry made more money in 2009 than the entire nation of Congo did. It only has a GDP of $11 billion. Wow. Call of Duty MW2's revenue in the US alone is the equivalent of perhaps 15% of the entire Congolese economy. Yea...)
Posted: May 11th 2010 4:49AM Wuddel said
Well, in Germany RTS and other "building" games are very, very strong. Also, quite a few of these are developed here or the francise has started here (or Austria). Anno (Dawn of Discovery in the US) or Settlers come to my mind here. That being said the german game audience is still not so mainstream. They are pretty hardcore and dish out a lot of money for a decent gaming rig and buy a lot or those hardcore multiplatform titles (RPGs) for the PC.
Also, we hate subsciptions here. No matter how low, or reasonable the prices are. Not good for XBL.
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Also, we hate subsciptions here. No matter how low, or reasonable the prices are. Not good for XBL.
Posted: May 11th 2010 6:53AM Karmastocracy said
Apple should remember this information the next time they decide to use a "Games Available" bar graph during their Keynote.
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Posted: May 11th 2010 1:56PM (Unverified) said
So the console group gets 3+ devices pooled together for their stat, while the PC gets split between, Casual (portal), Hardcore (PC), and MMO. This really shows the strength of the PC market, looking past the numbers.
I interpret the USA more like 30% for Wii; 15% for X360; 15% for PS3; 35% for PC, and 4% for mobile.
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I interpret the USA more like 30% for Wii; 15% for X360; 15% for PS3; 35% for PC, and 4% for mobile.
Posted: May 24th 2010 2:37AM (Unverified) said
Americans spend a lot of money in technology and science also in which it is the best country.
thanks
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thanks
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