EA has reported the results for its fiscal year 2010, which ran from April 1, 2009 through March 31, 2010, showing a downed revenue stream for the year and an improved loss. The company took in $3.654 billion (down from $4.212 billion in FY2009) and, measured against money spent, lost $677 million (an improvement from last year's $1.088 billion in losses). Additionally, Q4 2010, running from January 1 – March 31, 2010, saw $979 million come in, compared with $860 million in Q4 the previous fiscal year and $1.243 billion last quarter -- a profitable final quarter for the company, contrasting last year's Q4 loss of $42 million with $30 million earned.
CFO Eric Brown said of the coming fiscal year, "We are affirming our FY11 and Q1 non-GAAP guidance and expect to grow profitably in the year ahead. Our digital businesses are expected to grow approximately 30 percent." For all of you wondering what that means in human speak, he's saying that, regardless of today's announcement, he's confident in what the company has predicted for the coming year (as you might imagine, EA predicts it's going to do better than last year).
It also means that Brown and EA expect to see a lot more dollars coming in on the digital front in the coming year, a likely possibility given initiatives like Project Ten Dollar, the EA Sports Online Pass and the usual stream of DLC for new games.
Reader Comments (48)
Posted: May 11th 2010 5:42PM Shagittarius said
Misguided optimism, The moneys not going to come reliably from digital just like it didn't come reliably from casual gamers.
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Posted: May 11th 2010 6:00PM Phenomenology AkA Sixx Brother t said
Hey guys it's been a tough FY2010. We've lost $677,000,000. Does anyone have any ideas?
Well Sir we could charge everyone $10 to play their games online! It's boost our revenue and without actually supplying a decent server base to our customers we'd definitely profit by Q3 & Q4!
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Well Sir we could charge everyone $10 to play their games online! It's boost our revenue and without actually supplying a decent server base to our customers we'd definitely profit by Q3 & Q4!
Posted: May 11th 2010 6:02PM Spike Spiegel Humble Bounty Hun said
"And after charging this $10 to play, after a year we will close servers, forcing consumers to buy the new year's title, and still charge $10 to play!"
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Posted: May 11th 2010 6:03PM Phenomenology AkA Sixx Brother t said
With this ridiculous over charging to our entire customer base we can't lose!
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Posted: May 11th 2010 6:05PM Chris DPSN AggieCEO XBLThe Aggi said
"wait...we can't charge them ALL $10....they would never go for it....lets just charge those who buy used OR people who have little brothers that want to play on a separate account than the one that inputs the code...I think we could get away with that for sure!!! "
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Posted: May 11th 2010 6:11PM The Aquacharger said
That only affects used game buyers, and it's per console, not user. So say I want to buy the new Madden game my brother and I both would be able to play online from the same console on different PSN accounts. The person who registers it gets to travel with it.
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Posted: May 11th 2010 6:13PM Chris DPSN AggieCEO XBLThe Aggi said
Aqua....if its anything like what they did with BFBC2....that "VIP" code only works for the account that inputs it originally.....as I have tried and failed to access that content via other accounts on my PS3
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Posted: May 11th 2010 6:20PM Spike Spiegel Humble Bounty Hun said
The whole VIP thing is great. Not the $10 passes.
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Posted: May 11th 2010 6:27PM The Aquacharger said
Read the FAQ
http://www.easports.com/onlinepass
Even if your console gets stolen if you login with that account that has the rights onto a new console, that new console gets to play MP with all users too.
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http://www.easports.com/onlinepass
Even if your console gets stolen if you login with that account that has the rights onto a new console, that new console gets to play MP with all users too.
Posted: May 11th 2010 6:28PM The Aquacharger said
Straight from the FAQ:
Do I need an unique Online Pass for every user on my console?
No. One Online Pass will give online access to multiple users logged into the console where the Online Pass was first activated (subject to the console manufacturer’s and EA online terms of service).
Also, the user that activated the Online Pass will be allowed to access online features on other consoles (of the same manufacturer) by logging into the same account credentials that they used when they enabled the Online Pass.
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Do I need an unique Online Pass for every user on my console?
No. One Online Pass will give online access to multiple users logged into the console where the Online Pass was first activated (subject to the console manufacturer’s and EA online terms of service).
Also, the user that activated the Online Pass will be allowed to access online features on other consoles (of the same manufacturer) by logging into the same account credentials that they used when they enabled the Online Pass.
Posted: May 11th 2010 6:32PM Chris DPSN AggieCEO XBLThe Aggi said
yea I didn't read it on the site...I just took for granted that it would work similarly on all EA games with multiplayer.....thats right....I'm lazy....and was driving while replying......
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Posted: May 11th 2010 6:34PM Spike Spiegel Humble Bounty Hun said
Chris,
Texting and driving is bad. Joystiq commenting and driving is worse. Please be careful!
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Texting and driving is bad. Joystiq commenting and driving is worse. Please be careful!
Posted: May 11th 2010 6:35PM The Aquacharger said
Sorry, didn't mean to so rude with my comments. I'm just upset Joystiq themselves didn't bother to post that in their article, which it clearly states in the website they used for source. It's like that editor was just trying to spark fire with EA.
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Posted: May 31st 2010 1:21AM (Unverified) said
Have you read about their deal with Mythic and how they over charged people playing Warhammer Online? Soooo sick. One guy got thrown out of his apartment and couldn't pay for shit, cause they took every last dime right out of his bank account.
Didn't pay back shit, as far as I know.
...and their worried about loosing money?
Not a good way to go about it, I.M.H.O.
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Didn't pay back shit, as far as I know.
...and their worried about loosing money?
Not a good way to go about it, I.M.H.O.
Posted: May 11th 2010 5:45PM sonicspike41 said
I just hope this doesn't affect their plans to create more new/original games (and maybe a sequel or two for the new games they've recently created).
I still want Mirror's Edge 2, and maybe some other cool new IPs.
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I still want Mirror's Edge 2, and maybe some other cool new IPs.
Posted: May 11th 2010 5:50PM Shadowbender said
Agreed, agreed, agreed. Open world Mirror's Edge FTW. Sequel is needed.
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Posted: May 11th 2010 6:02PM sonicspike41 said
Oh yeah! Open world Mirror's Edge 2 with multiple pathways to get to the next objective would be nice.
Even a closed world would be good if they added lots of breathing room and ways to get between sections. If they could just toss in a few dummy buildings that served as alternate paths I'd be really grateful. :)
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Even a closed world would be good if they added lots of breathing room and ways to get between sections. If they could just toss in a few dummy buildings that served as alternate paths I'd be really grateful. :)
Posted: May 11th 2010 5:48PM (Unverified) said
This makes me so happy! I have been screwed by EA to many times....
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Posted: May 11th 2010 5:51PM Shadowbender said
This makes me so happy! We have been screwed by Activision so many times....
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Posted: May 11th 2010 6:03PM Chris DPSN AggieCEO XBLThe Aggi said
This makes me so happy...
wait....what are we talking about?
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wait....what are we talking about?
Posted: May 11th 2010 6:02PM Chris DPSN AggieCEO XBLThe Aggi said
yea they are going to easily turn that around this year....
OR parents are going to fight back by buying Madden 10 instead of Madden 11 this year...I mean think about it....how many people share consoles? when I was younger it was me and my 3 younger brothers all on one system....so if those codes ONLY work with the account that enters them and I entered it, my brothers would not be able to have the same game experience as I do....not without shelling out more money....I mean I see what they are trying to do and I applaud that....but find a better way....i.e. make it work for everyone on the console cause its only going to end up biting them in the ass in the end
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OR parents are going to fight back by buying Madden 10 instead of Madden 11 this year...I mean think about it....how many people share consoles? when I was younger it was me and my 3 younger brothers all on one system....so if those codes ONLY work with the account that enters them and I entered it, my brothers would not be able to have the same game experience as I do....not without shelling out more money....I mean I see what they are trying to do and I applaud that....but find a better way....i.e. make it work for everyone on the console cause its only going to end up biting them in the ass in the end
Posted: May 11th 2010 6:05PM sonicspike41 said
Are you saying the project ten dollar codes only work for one user account on the system? So for the Xbox, it would only work on my single gamertag (even if I share the console with a friend who has his own gamertag)?
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Posted: May 11th 2010 6:06PM TraceurRyuk Prepping for LBP2 said
Sorry, off-topic. But in commemoration of the Mario icon leaving soon, I made you a new icon.
http://i96.photobucket.com/albums/l195/silent_killer_vincent/Chris_Mario.jpg
Reply
http://i96.photobucket.com/albums/l195/silent_killer_vincent/Chris_Mario.jpg
Posted: May 11th 2010 6:07PM Chris DPSN AggieCEO XBLThe Aggi said
from what everyone is saying from their experiences with BFBC2 and ME2.....yes.....
I have only tried it with BFBC2 on PS3 and sure enough my other account can NOT access the "VIP" stuff
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I have only tried it with BFBC2 on PS3 and sure enough my other account can NOT access the "VIP" stuff
Posted: May 11th 2010 6:07PM Chris DPSN AggieCEO XBLThe Aggi said
AWESOME!!!!
I think I might use that Traceur!!
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I think I might use that Traceur!!
Posted: May 11th 2010 6:13PM The Aquacharger said
Prject 10 dollar is per console.
(Why did no one read the source FAQ Joystiq posted)
If I buy Madden my brother and I both can play online with our own PSN's.
Reply
(Why did no one read the source FAQ Joystiq posted)
If I buy Madden my brother and I both can play online with our own PSN's.
Posted: May 11th 2010 6:28PM Mcmax3000 said
Yes, both Bad Company 2 & Mass Effect 2 were tied to one account but EA's site specifically notes that for the Online Pass, it will work on any account on the console on which is is redeemed.
They've probably learned from people's complaints about the first round of games and are fixing it but people only read what they want to read which leads to completely invalid rants.
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They've probably learned from people's complaints about the first round of games and are fixing it but people only read what they want to read which leads to completely invalid rants.
Posted: May 11th 2010 6:39PM Chris DPSN AggieCEO XBLThe Aggi said
thanks guys....was too busy trying to comment at stop lights to read source links.....LMAO
at least they wont do that with these games....ALL games should work that way
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at least they wont do that with these games....ALL games should work that way
Posted: May 11th 2010 6:46PM The Aquacharger said
I agree, all should work this way, or game companies should be allowed to get a cut in of used game prices. If game companies got a cut in on used game sales all could be okay because then the servers are getting paid, slightly, and they'd know to make DLC for the games.
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Posted: May 11th 2010 6:47PM Mcmax3000 said
I can't speak for 'The Aquacharger' but in my case, it was nothing against you specifically, just that in all of the debate about this subject, there have been a lot of people overlooking facts that specifically counteract their problems with the system, just so that they can continue to rip into EA.
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Posted: May 11th 2010 6:50PM The Aquacharger said
Mc mine was against the debate. I've nothing against any Joystiq user. Just their comment system and sometimes their staff.
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Posted: May 11th 2010 7:14PM Chris DPSN AggieCEO XBLThe Aggi said
I have no reason to rip into EA...I LOVE EA!! Playing BFBC2 right now!!!
I was just jumping to conclusions based on previous facts on the record for the sake of being quick to comment and driving.....no harm no foul people
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I was just jumping to conclusions based on previous facts on the record for the sake of being quick to comment and driving.....no harm no foul people
Posted: May 11th 2010 6:03PM AwesomeSauce said
Gamers meet the new "Game card" from EA! EA will now offer this unique card to gamers across the planet! It offers the ability to play the most popular EA games online! Copper edition will give you access to online leaderboards and DLC*! Bronze allows for everything Copper has and voice chat! Silver allows for online multiplayer! And special Gold members get the ability to play online and use voice chat! Game cards are the future!
*DLC sold separately
Prices not yet determined
EA Sport games not made for this year will not use the game card.
Reply
*DLC sold separately
Prices not yet determined
EA Sport games not made for this year will not use the game card.
Posted: May 11th 2010 6:04PM Phenomenology AkA Sixx Brother t said
Now someone call Dice we are definitely pushing forward the pricing plan for BC2 DLC as well!
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Posted: May 11th 2010 6:05PM Phenomenology AkA Sixx Brother t said
It pains me when my posts aren't meant to be replies.
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Posted: May 11th 2010 6:40PM Cammie Dunaway Nintendo of Ameri said
I'm truly shocked. People at EA they lost fewer dollars last year ($677 million compared to$1.088 billion). And they are actually happy because of that. On the other hand Nintendo profits are down to $2.13 billion from $2.95 billion. And Nintendo is preoccupied. This is called the 'Theory of Relativity'. Life is so ironic.
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Posted: May 12th 2010 12:31AM gorillandy said
This could all be solved by Road Rash. Do it, EA. You know you want to.
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Posted: May 12th 2010 10:27AM SailorJohn said
you are a fool. No one is making you buy their products. Without EA to publish, how will most games make it to market?
Oh wait didn't get to the actual how things work part of your bandwagon?
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Oh wait didn't get to the actual how things work part of your bandwagon?
Posted: May 12th 2010 10:39AM SailorJohn said
And how dare they try to recoup some of the money that the used market robs them of!
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