Mario, Sonic, and Profits in Sega's fiscal 2010
by JC Fletcher 
on May 14th 2010 5:28PM
Despite recent
troubles in the North American and European branches,
Sega overall had a good fiscal 2010, which ended March 31, financially speaking. The company as a whole saw its operating income rise to ¥36.7 billion ($397 million), a huge increase over fiscal 2009's operating income of 8.3 billion ($89.8 million).
Operating income refers to profits minus expenses incurred in running the company -- in case you wondered why we picked up on that random statistic.
The consumer games division made ¥6.3 billion ($68.2 million) in operating income, returning to profitability despite a year-over-year drop of 7.5%. The profits in this division were driven by ridiculously strong sales of
Mario & Sonic at the Olympic Winter Games (6.53 million copies!), as well as million-plus sellers
Aliens vs. Predator (1.69 million),
Bayonetta (1.35 million), and
Sonic & Sega All-Stars Racing (1.07 million).
Source [PDF] - Appendix of Consolidated Financial Statements Year Ended March 31, 2010
[Via
Andriasang]
