Dropping your 39.99 USD/EUR or 29.99 GBP on a copy will net you not just the game itself on DVD, but also a month of free play (30 days, to be precise), a "story leaflet," and a user guide -- some folks will also get an "exclusive Minifigure" and a code to redeem said Minifigure in-game ("while supplies last"). Though the game has been in closed beta for some time now, the game has yet to receive an official launch date. That said, we have to imagine that Netdevil is building towards that announcement, right? You know, with Legos? Isn't that what they do over there?