Nintendo of America announced a strategic partnership with the American Heart Association this morning, effectively adding the AHA stamp of approval to all retail boxes of Wii Fit Plus
, Wii Sports Resort
, and the Nintendo Wii itself. "The brand serves as a chance to remind people about the benefits of a healthy approach to living and how active-play video games can be an integral part of a healthy lifestyle," the partnership's official website
In addition to the marketing partnership, the AHA and Nintendo will host a "multidisciplinary summit of representatives from a variety of fields ... to take a closer look at the synergies and benefits of active-play video games," entitled the "Innovation Summit." No details have been provided on when and where said summit will occur. Finally, various "active-play Nintendo video games" will be available to play at select "Start! Heart Walk
" events this fall.
Also, no, Nintendo hasn't explained the Vitality Sensor