Red Dead Redemption a 'surprise' hit for GameStop
by Griffin McElroy 
on May 20th 2010 9:30PM
During an investors call today, GameStop executive VP of Merchandise and Markerting Tony Bartel mentioned that the company's recent earnings had been boosted by a title that apparently wasn't expected to be such a powerhouse. "
Red Dead Redemption has been one of the very positive surprises," Bartel explained. "It probably has outperformed as large as any title has so far year-to-date." (
Redemption was released this week, so presumably Bartel is largely referring to pre-order figures.)
As we see it, this could mean one of two things: Either
Red Dead Redemption is doing outrageously, phenomenally well, or GameStop didn't expect a game made by Rockstar, which had a marketing budget of
a hojillion dollars, to have much sales power. Considering the company isn't run by
baboons, we doubt it's the latter.
