Call of Duty Endowment donating $1 to veterans for every Facebook 'Like' it gets

Haha, donating 50k is NOTHING! You get to use it as a tax write off at the end of the year, which large companies like activision need. 500k would be impressive, 50k is like the equivalent of 5 operations or less.

Still an honorable thing to do, and I'm sure some of the 50k who like it will donate on their own. It seems like a paltry sum for a large company like activision. Especially when you think that without war (transitively veterans) they would never have anything to base their multi-billion dollar franchise off of.

Hell, even the bonuses that were supposed to be paid to IW were hundreds of times the amount they're donating.

Plus, I dunno when they started this but it ends in like 3 days. How wildly out of control could it get? I'm sure the mw2 wrap party cost easily 5 if not 10 times that amount.

You still suck and no one likes you Bobby.

@Yinz

Are you dissing a company for donating to charity, regardless of the amount/motivation? That's pretty messed up, every bit helps...

To be fair, large corporations pay so little in taxes that donating to charity is almost like their version of the income tax.

Having said that, you can win 50k by humiliating yourself for half an hour on NBC. I think they could have ponied up a bit more if they really wanted. Still, every little bit does help, so it's not something that we should be griping about.

/hypocrisy (having donated nothing this year, since I'm a broke ass college student)

The irony here is that nobody doing this is supporting the vets. I'm sorry. Activision is the one fronting the cash, therefore they are the ones supporting the vets. They are making their capped contribution contingent on people participating in their marketing scheme.

It's still $50K for the vets, any way you slice it. And that's good... but I think people need to remember that clicking "like" on Facebook is hardly a sacrifice. Then again, maybe it is a bigger sacrifice than anyone realizes...and not the good kind.

Just remember that Activision probably isn't donating more money than they think your name is worth to them.

I support homeless vets around me at least once every two weeks. Quite a few in my area that I donate money to. But marketing scheme or not it's good for the vets. Not a big Activision supporter but can't turn away from this.

"Just remember that Activision probably isn't donating more money than they think your name is worth to them."

So...$1 then? Sounds about right, unless they count us as game-buying customers, then probably just a little more.

I don't know, I think we're supporting them a little by simply clicking. Activision fronts the cash, but they stipulated that the cash will be proportionate to the amount of people who click Like (or is it additional cash, either way, still applies). That way they sort of relegates a bit of that responsibility, and if it didn't hit 50k, then they could just say "It only hit 15000, so we're ONLY giving an additional $15k".

They'd really be the ONLY one (this referring to you saying it's not "us" but Activision) supporting them if they'd just say "Fine, we're throwing in another 50k, without the need for people to click on our Facebook page."

@Spike: that's awesome

@Reinhart: Do you feel like you are "supporting" anyone just by clicking something? You may be creating an opportunity for support... I don't know. I suppose if you feel like you're a "giver" after clicking to like Activision, then that's all that matters.

I personally don't feel like I've given to a cause unless I actually give something. Just like I'm not going to give some company the emails of ten of my friends to get a free ipod, I'm not going to like Activision in order to donate a dollar. I'll donate the dollar myself. Now, if they were going to donate $1000 for me liking them, then I'd do it in a heartbeat. I'm pretty sure me liking them isn't worth nearly that much, and if they were giving that much it'd be a sign of real, yet strangely stipulated generosity.

That's a "Bart" joke, not a "Homer" joke.

Why must Kotick's evil be coated in candy and awesome?

Having said that and not knowing where to go next, I did some Googling. If anyone else is interested in donating ACTUAL MONEY instead of just convincing Activision to donate the dollar they've already earmarked for it, here's a list of legitimate charities (just an anchor link on a page that doesn't quite line up right, so make sure you're looking at the right header):

http://www.charitywatch.org/toprated.html#veterans

Not more than your rick rolls videos!

I'm all for Rick Roll and all, but if Bobby Kotick starts to sing my song while holding all that money in his hands, i swear to god i'm gonna beat him up with a bag of oranges!

When they started CODE, Activision donated $125,000 to the Paralyzed Veterans of America. Then, this past March they donated $3,000 copies of MW2 to the US Navy. They plan on donating over $1 million, this is just a way of raising awareness of the program.

They could have simply done commercials or other advertisement, but this way they can donate a nice sum of money to vets while having news sites and word of mouth do the advertising for them. I applaud Activision and I really don't think anyone should criticize anybody's charitable contributions considering the current state of the economy.

source - http://en.wikipedia.org/wiki/Call_of_Duty#Call_of_Duty_Endowment

Sorry, that should be "3,000 copies" not "$3,000 copies"

I agree, the $50k is a bit of an insult. It's barely enough to do anything, and a little pissed that they don't offer more. But hey, $50k is $50k and still a lot better then nothing at all. I "liked" it, I just hope they turn around and feel a bit more generous next time around.

Know a few vets, and they usually need all the help they can get.

Uhh. Yea there is. Under the sidebar to the left.