Take-Two aiming for one new IP every year

Take-Two Interactive's Corporate Communications VP Alan Lewis recently told Gamasutra that the company is working to "introduce at least one new IP" every year. The theory being that the new intellectual property may not be the biggest hit out of the ranch gate (hey, Red Dead Revolver), but will eventually grow into a blockbuster franchise (HELLO, Red Dead Redemption).

Now we ponder: what is the company's new IP for this year? LA Noire, which was announced back in the 1940s, is the best bet, if it makes its fall release date. It could be the as-yet unannounced project from Ken Levine and Irrational, but that won't be launching this year.