Justin Bieber advertising Kinect on tour

by Griffin McElroy on Jun 26th 2010 3:00PM

The war for dominance over the motion-controlled gaming market escalated significantly earlier this week, when Microsoft's Kinect gained an endorsement from one of the world's foremost cultural leaders: Teen sensation Justin Bieber. Click past the jump to see the intro video to one of Bieber's recent performances: A clip which shows Bieber and company trying out Dance Central and Kinect Adventures, unlocking a few lucrative (albeit fake) Achivements along the way.

Of course, that's just the first half of the video posted after the break. We won't judge you for watching the second half of said video, which features Bieber's opening number. We're not too proud to admit that we viewed the entire thing -- but only because we're fascinated by the technology which must have gone into creating this bionic boy.

Via: Destructoid
Source: YouTube

Tags: dance-central, harmonix, justin-bieber, kinect, microsoft, xbox

Reader Comments (108)

So now everyone has Bieber Fever? YOU WON'T TAKE ME DOWN BIEBER!!!

@Krow

Get your meat cleavers ready

@Rentaro Poor soul... .Don't you know the only thing that can harm Bieber is the master sword?

@Krow

You're giving him too much credit.

@Rentaro Bieber Cleaver...I loved that 60's show.

@Krow

You have it all wrong. You need to equip both bombs and arrows, hit both buttons at the same time, and shoot exploding arrows at him.

@Krow

Hey, nice Bieber!

@Krow
Seems the reference was lost

http://www.youtube.com/watch?v=zHzN80iC59I#t=1m13s

@Krow

I thought I had Bieber Fever once, but blood tests confirmed it was merely a GaGa Goiter.

@Krow

You also need light arrows.

@Krow
Raise your hand if you are a gamer that loves justice bieber and are a guy...none ok then who is going to buy kinect for 150 dollars... no one ok then.

Microsoft you put yourself in weird position this time.

@Ninbrendo Did you know Bieber fever can be treated with FIYAAA?

The term Bieber Fever makes me mad.

But, more on topic, this is stupid. I can't believe this is microsoft's response to Kevin Butler. Kevin will always win. Hell, he even beat Chuck Norris in an arm wrestling match. That's not an easy feat.

@Krow

Its a pity a that symptom of Bieber Fever isn't death

@Krow

Can this be the last time this kid is ever mentioned on this site?

Thanx in advance.

Kevin Bulter > Justin Bieber

You lose again MS

@s ls
Not for the audience the Kinect is directed to...

@s ls That only applies to true gamers. And considering Kinects E3 line up... KB could be wrong.

@s ls lol u obviously dont understand the market they are going for. This is why the wii succeeded.

@(Unverified) the wii was successful even without the help of obnoxious teen stars. their success is based on nintendo's amazing franchise like legend of zelda and mario. without titles that are as good as that, microsoft resorts to this which is just sad.

@RadioactiveQube
This is exactly what MS need to do to push Kinect.
Market market market.
E3 was not the place to show what they presented, but that's the stuff my mum, my sister and the kids needs to see for this to sell.
Lets get Kinect on TV, on the net and it will sell itself.
(But remember MS, E3 next year, drop the casual, idc about Skittles unless I can Zan-Datsu his ass)

@s ls

Has everyone forgotten the late 90s pop craze?

Justin Bieber, Miley Cyrus >>>> 98 Degrees, Britney Spears, Nsync, Backstreet Boys, Hanson, Jessica Simpson, Mandy Moore, Spice Girls, LFO, etc

I'll live with a couple of teeny boppers over an entire legion.

@embassy

don't mention that horrible time period... it's something we all would like to forget. like the matrix sequels.

@Sly C

The 90s was at least 100x better than the 2000's...

Sure the popculture could've killed any nerd, geek, or too-cool-for-popculture person --- but it was something people could've easily ignored. The 90s was at least more creative than the 00's. ...or likably creative. We got something out of the 90s, not sure what we got out of the 00s.

http://www.youtube.com/watch?v=DHagIhagpeM

@s ls
This may sound stupid but maybe Sony should get the Twilight cast & KB to promote the Move. You know... get Bella to point the Move to Edward to see him glisten or some s*** and have KB randomly show up to say something random but hilarious.

Kids who are fans of Twilight and older gamer fans of KB would jump all over that.

@RadioactiveQube

I don't understand why people

Wii's success was mostly due to Wii Sports and yes Kinect is marketed to its audience. I was sitting next to my girlfriends nieces while watching this (ages 13 and 7) after we just got done talking about Just Move. After watching this video and the E3 video of the animals, both wanted it for multiple reasons.

Having Justin Bieber play this game in a commercial is like having Kevin Butler playing God of War 3 in a commercial. Its guaranteed sales and targets its audience... enough said

Who's more likely to buy a Kinect with it's launch titles at this point. A hardcore gamer aged 17-36 or a 7-15 year old girl that's asking for the video game that lets her dance like Justin Bieber and High School musical.

Makes since to me and +1 to Microsoft marketing for knowing their audience....

That's it. Microsoft pretty much ensured that NO-ONE is buying Kinect.

@(Unverified) Ahhh.. .. I must correct you there, Bieber fans will only the bieber fans which now populate half of America! WE ARE DOOMED I TELL YOU! DOOOOOMED!

@Krow Okay, I correct. No-one who has a life, will buy Kinect now.

@(Unverified)
Having a life and being bieber fans aren't one in the same.

Being bieber fans is closer to: Having a ridiculous religion - than it is to having a life.

And besides, most 360 Kinect buyers who aren't bieber fans won't even know bieber advertised it.

@(Unverified)
Oh sheeet really? I gotta download myself one of those life things then!

just replace Milo with Bieber and you've got profit.

@MannyCalavera

You mean:
1. Create Milo
2. Change Milo into Bibier as a marketing stunt.
3. ???
4. Profit!

@coolicer
as long as ??? involves Bieber any obscure plan will work

@coolicer
You're doing it wrong.

Now the only hope for Sony is to product place Move in to next Twilight movie?

@ybfelix
Better yet, Kevin Butler

@ybfelix That would be the logical counter-move. (no pun intended).
But I would prefer if Sony was better than that, because then there is a chance I might support their product.

There's only one thing I like about Justin Bieber:

http://www.cracked.com/blog/justin-biebers-favorite-knife-fighting-techniques/

@Acosta02

http://www.youtube.com/watch?v=DkKqihEUmH4

After seeing this I feel its for the best that he's on tour making money singing and not in public schools for 2 reasons. 1) Public school was wasted funding if he doesn't know what german is. 2) If he was in high school he might actually have girls to hook up with and accidently pass along his genetic code. WE CANNOT AS A SOCIETY LET THIS HAPPEN. We don't need WW3 cuz Germany gets offended by this kids stupidity.

MS is definately doing their marketing research, if ur thinking about a Kinetic for $150 ur probably on the same lvl as Mr. Bieber

the hardcore might think this is stupid, but i guarantee all the teeny boppers will be trying to grab this come christmas.

Wow this just bombed.

That's actually pretty smart advertising.
.... a ton of teenies will definitely get the Kinect now. Money isn't an option for these girls.... and sadly: boys.

Let's just hope Kinect can think of a few more games than the starting line-up. Other than Dance Central, the launch games reminds me of when the EyeToy launched.

Other than that: The Kinect WILL sell (and already has sold according to amazon). ...what I wonder is, will the casual audience be as dense about gaming as the Wii's starting casual audience? (AKA: Will they not realize they need to buy a 360 to use a Kinect)

...I'll probably wait a year or two before picking a Kinect up

@blahblah55

Wait, people didnt know they need a Wii to play Wii games?

@blahblah55
They didn't know they needed a Wii to play Wii Fit.
They thought they just needed a balance board.

As much as I love my Wii and actually like Wii Fit: I do facepalm the idiocy of most of its fans.

@blahblah55

Lmfao wow, I never knew that. That is funny XD

@blahblah55
that's disgusting

Kinect is obviously directed to casual gamers, so as fale as sales go i guess this is a great move from microsoft.

@pButter

yeah, this pretty much confirms that Kinect is being aimed at the casual crowd. MS is going after the casual market but what will happen to their market that made them who they are in the gaming industry? Will MS eschew them?

Who the hell is Justin Bieber?

| 1 | 2 | 3 | Most Recent | Next 50 Comments

Dance Central

Justin Bieber advertising Kinect on tour

Reader Comments (108)

Posted: Jun 26th 2010 3:05PM Krow said

Posted: Jun 26th 2010 3:10PM Rentaro said

Posted: Jun 26th 2010 3:18PM Krow said

Posted: Jun 26th 2010 3:34PM WiredKnight said

Posted: Jun 26th 2010 4:11PM incendious said

Posted: Jun 26th 2010 5:37PM LaughingTarget said

Posted: Jun 26th 2010 6:05PM Shagittarius said

Posted: Jun 26th 2010 6:16PM Rentaro said

Posted: Jun 26th 2010 7:11PM Ninbrendo said

Posted: Jun 26th 2010 7:27PM Aperture said

Posted: Jun 26th 2010 8:39PM Special Agent Bob said

Posted: Jun 26th 2010 8:50PM Krow said

Posted: Jun 26th 2010 9:46PM AutobotIronhide said

Posted: Jun 27th 2010 3:33AM The Dark Trooper said

Posted: Jun 27th 2010 4:53AM ShadowXIII said

Posted: Jun 26th 2010 3:05PM s ls said

Posted: Jun 26th 2010 3:14PM pButter said

Posted: Jun 26th 2010 3:44PM Hexa said

Posted: Jun 26th 2010 3:59PM tonyprince said

Posted: Jun 26th 2010 4:11PM RadioactiveQube said

Posted: Jun 26th 2010 5:15PM BlackedOut said

Posted: Jun 26th 2010 5:19PM embassy said

Posted: Jun 26th 2010 5:43PM Sly C said

Posted: Jun 26th 2010 7:00PM blahblah55 said

Posted: Jun 26th 2010 8:43PM InfinitiProject said

Posted: Jun 28th 2010 10:54AM PlatinumSkeet said

Posted: Jun 26th 2010 3:08PM DoggySpew said

Posted: Jun 26th 2010 3:10PM Krow said

Posted: Jun 26th 2010 3:15PM DoggySpew said

Posted: Jun 26th 2010 3:18PM blahblah55 said

Posted: Jun 26th 2010 3:25PM Krow said

Posted: Jun 26th 2010 3:09PM MannyCalavera said

Posted: Jun 26th 2010 4:48PM coolicer said

Posted: Jun 26th 2010 7:02PM chromekreeper said

Posted: Jun 27th 2010 4:13PM meth0dical said

Posted: Jun 26th 2010 3:09PM ybfelix said

Posted: Jun 26th 2010 3:29PM Rhamsey said

Posted: Jun 26th 2010 3:57PM Digital Viking said

Posted: Jun 26th 2010 3:10PM Acosta02 said

Posted: Jun 27th 2010 11:32AM SaviorSpherioth said

Posted: Jun 28th 2010 1:59AM raiden55 said

Posted: Jun 26th 2010 3:13PM (Unverified) said

Posted: Jun 26th 2010 3:16PM blahblah55 said

Posted: Jun 26th 2010 3:28PM Faenix said

Posted: Jun 26th 2010 3:34PM blahblah55 said

Posted: Jun 26th 2010 3:50PM Faenix said

Posted: Jun 27th 2010 9:41AM gevenstaines said

Posted: Jun 26th 2010 3:16PM pButter said

Posted: Jun 27th 2010 11:14AM ToTheMoon said

Posted: Jun 26th 2010 3:17PM (Unverified) said

Dance Central Info

Description

MSRP

Release Date

Genre

Developer

Publisher

Rating

Breaking News

WB conjures up Harry Potter for Kinect this fall

Featured Stories

Weekly Webcomic Wrapup is a stranger in a strange land

Silver Lining: I Am Alive's unfeeling world

Game Of Thrones and the paradoxes of adaptation

Engadget

TUAW

Massively

WoW