"There's going to be a Red Faction Arcade game that ships about three or four months before Armageddon," Bilson said. "What's interesting is that we will sell it to the fans, it will have content you can download that is TV show-related, it will build up to the new game and also we can use it to drive pre-orders, too; we can give codes and aspects of it, we can give the whole thing away." The TV show to which the game will relate is likely Syfy's Red Faction program, produced as part of a larger multi-franchise partnership between the cable network and THQ.
Bilson said that the supplementary downloadable game strategy will be in place for other games. "You'll see it on Red Faction, you'll see it on Saint's Row and a couple of others," he said, adding that a Red Faction comic book was also in the works. Bilson also announced plans to reveal plans this December for "the biggest trans-media play anyone has ever done" related to the Saints Row franchise.