Sony Worldwide Studio President Shuhei Yoshida isn't looking to cut the price of the $299 PS3 this fiscal year. Speaking with IGN
, the executive reiterated that the console became profitable this year
. "We aren't making huge money from hardware, but we aren't bleeding like we used to," he added.
The company is currently focused on getting PS3s on retail shelves, having run into supply issues
throughout most of this year. Yoshida noted that Sony is currently "trying to catch up [its] production."
With its attention on marketing 3D gaming
(and TVs) and the impending Move
launch, Yoshida said that Sony is considering additional hardware bundles
to appeal to consumers instead of slashing the price of the base PS3 model.