While you may think your friends at Joystiq are only on the prowl for the hottest gaming scoops, we want you to know that's not true ... we also monitor the fabric of the universe for any tears that might upset its delicate balance. Do not panic, but World of Warcraft's lead designer, Tom Chilton, mentioned to PC Gamer that "at some point, it may not make sense for us to have a subscription fee." Now, pause and savor the moment, because it's fleeting.
Before you decide whether to buy a loaf of real bread or another month's subscription, listen to the remainder of Chilton's thought: "We're not spending a lot of time thinking about it. It's not something that's a reality for us in the near future."
When the fateful day comes that WoW can make more money as a freemium title than an MMO with a monthly subscription, we're sure it'll take that path. MMO expert Elizabeth Harper, high mistress of WoW.com, tells Joystiq, "Free to play is the future of MMOs. We're seeing Turbine push their games to the free-to-play model and becoming more profitable because of it. Life or death for an MMO is all in subscriber numbers -- free to play lowers the initial barrier to entry and opens up more opportunities for players to give you money."
Reader Comments (42)
Posted: Jul 1st 2010 12:09AM Lerkero said
Blizzard doesn't need to budge until a real competitor enters the market. Until then, they'll charge what they want.
Posted: Jul 1st 2010 2:36AM BananaBoat said
*takes off his pants and builds slow clap to a rapidly increasing bravo clap*
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Posted: Jul 1st 2010 2:39AM BananaBoat said
Needless to say; I've been boned by reply fail again.
At least it used to be my fault...
Reply
At least it used to be my fault...
Posted: Jul 1st 2010 12:20AM 3dpenguin said
WoW is a game that has lived past its prime because of the lack of competitors, the game and its updates and expansions are SoS Different Zone, all the new content is nothing but lack of original thinking and is designed to keep players forking out $13-$15 a month. Its too bad that WoW is drawing so much money in, because if the subscription payback rate dropped maybe the people at Blizzard would stop developing content the way they do and actually develop a game that makes the player want to play and not be just a game the players continue to play because they don't want to fall behind their friend's progress.
Posted: Jul 1st 2010 12:49AM TheDarkWayne said
@3dpenguin It's pretty clear you don't actually play WoW. First off, the idea that people only play the game for that reason is absolutely anecdotal, as well as insulting, bullshit. It's an exceptionally well made game, and not developed half assed or lazily as you so crudely imply. Stepping between the world of Vanilla WoW and Wrath of the Lich King, you'd have to try, very very hardly, not to see the leaps in bounds they've made in terms of game design, hell even graphics despite peoples complaints.
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Posted: Jul 1st 2010 12:58AM Ezio Auditore da Firenze said
@TheDarkWayne /starts a slow clap for TheDarkWayne
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Posted: Jul 1st 2010 1:20AM finnith said
DarkWayne is right,
The problem I have had with getting through WoW is Azeroth, which (bar Northrend), is mostly an endless cycle of fetch quests and ganking. Cataclysm is exactly what WoW needs, as it is essentially an update to the old world to keep it up to date with Blizzard's MMO game design as shown in WotLW.
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The problem I have had with getting through WoW is Azeroth, which (bar Northrend), is mostly an endless cycle of fetch quests and ganking. Cataclysm is exactly what WoW needs, as it is essentially an update to the old world to keep it up to date with Blizzard's MMO game design as shown in WotLW.
Posted: Jul 1st 2010 1:25AM Special Agent Bob said
@Ezio Auditore da Firenze
*builds up slow clap*
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*builds up slow clap*
Posted: Jul 1st 2010 2:03AM McDude said
@TheDarkWayne No, he's spot-on, in fact. All their content updates are merely palette swaps on creatures that have been in the game since the beginning. It goes up 10 levels and gets called a frenzied so-and-so instead of just a regular so-and-so. The gameplay is all really just click this, click that...with every action reusing a few basic set of animations. It doesn't really evolve are become more engaging as you go along. What you do the first 60 levels is pretty much what you'll do in every expansion after till either you run out of money or Blizz finally shuts the servers down for good.
In any other game, this would lead to disinterest and eventually the death of the franchise. WoW works because people become addicted and as mentioned above, are compelled to remain competitive with their friends.
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In any other game, this would lead to disinterest and eventually the death of the franchise. WoW works because people become addicted and as mentioned above, are compelled to remain competitive with their friends.
Posted: Jul 1st 2010 3:24AM The Aquacharger said
@3dpenguin
Actually Dark Wayne I've a few friends who play only to stay upto date that's it.
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Actually Dark Wayne I've a few friends who play only to stay upto date that's it.
Posted: Jul 1st 2010 3:38AM ilunc said
@TheDarkWayne No it is exactly why my freinds who play wow still play it. And they even admit they don't even like the game anymore. Its a chore they pay for. Before it was the same for me towards the end. The illusion was broken for me anyhow, enjoy the same content over and over again. (I have 2 80s and one in good gear for when I quit.
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Posted: Jul 1st 2010 11:12AM 3dpenguin said
@TheDarkWayne
Well obviously you're playing a different game or you fall into the one of the category of the friend your friends are trying to keep up with. I have a level 80, only one. Why? Because no matter what class you play its the same friggin experience, just a different set of commands doing the exact same thing.
The lower level instances are fun when done at the right time, but the problem now is people try sneaking their lvl 80 friends into there to avoid the on slot of trash mobs which are in there, soot I've been brought in for that. The upper level instances/raids are filled with whiny players who complain because they know all (when they don't know jack), loot stealing leaders which nothing can be done to other than booting them from the group, and a bunch of elitist players who think that Blizzard should focus more on instances/raiding and PvP than game play because they have all that crap memorized now and don't want to play any other way.
I've been playing the game since 6 months after it came out and let me tell you I've gotten screwed over every way Monday through Sunday by Blizzard due to their play changes to try to keep people playing. Changes to get people to level quicker, which in some cases is a good thing while in other cases just creates a lot of lvl 80 noobs who didn't buy their characters.
The developments of certain classes which are a hodgepodge of ability creating self sufficient characters which can clear anything except the highest level content by themselves, we aren't talking solo runs at level 80 through level 70- instances, we are talking taking on classic raids by themselves and not dying, raids I might add still give most classes problems in small groups.
There are a bunch of noobs running around that think they know everything there is about the game even though the only reason why they've made it as far as they have is on the backs of people who've played the game through good and bad, with quite a bit of bad, and then they mouth off about them not knowing what they are talking about like a bunch of little spoiled brats who think they know better than their parents, and I suspect they mouth off to their parents also too.
The game is a bunch of lack luster quests, a bunch of instances which are basically all the same, there are a few here and there which are original, but most of the are start here end here and do crap in between, and a bunch of players who have nothing better to do than sitting around main cities making dirty jokes.
If you need more proof that Blizzard just wants to get and keep players playing/paying. Why do you think they changed the recruit a friend reward?
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Well obviously you're playing a different game or you fall into the one of the category of the friend your friends are trying to keep up with. I have a level 80, only one. Why? Because no matter what class you play its the same friggin experience, just a different set of commands doing the exact same thing.
The lower level instances are fun when done at the right time, but the problem now is people try sneaking their lvl 80 friends into there to avoid the on slot of trash mobs which are in there, soot I've been brought in for that. The upper level instances/raids are filled with whiny players who complain because they know all (when they don't know jack), loot stealing leaders which nothing can be done to other than booting them from the group, and a bunch of elitist players who think that Blizzard should focus more on instances/raiding and PvP than game play because they have all that crap memorized now and don't want to play any other way.
I've been playing the game since 6 months after it came out and let me tell you I've gotten screwed over every way Monday through Sunday by Blizzard due to their play changes to try to keep people playing. Changes to get people to level quicker, which in some cases is a good thing while in other cases just creates a lot of lvl 80 noobs who didn't buy their characters.
The developments of certain classes which are a hodgepodge of ability creating self sufficient characters which can clear anything except the highest level content by themselves, we aren't talking solo runs at level 80 through level 70- instances, we are talking taking on classic raids by themselves and not dying, raids I might add still give most classes problems in small groups.
There are a bunch of noobs running around that think they know everything there is about the game even though the only reason why they've made it as far as they have is on the backs of people who've played the game through good and bad, with quite a bit of bad, and then they mouth off about them not knowing what they are talking about like a bunch of little spoiled brats who think they know better than their parents, and I suspect they mouth off to their parents also too.
The game is a bunch of lack luster quests, a bunch of instances which are basically all the same, there are a few here and there which are original, but most of the are start here end here and do crap in between, and a bunch of players who have nothing better to do than sitting around main cities making dirty jokes.
If you need more proof that Blizzard just wants to get and keep players playing/paying. Why do you think they changed the recruit a friend reward?
Posted: Jul 1st 2010 12:12PM sigma8 said
@3dpenguin What are you expecting? Enlightenment? It's a commercial game. Like any commercial game in a capitalist economy, it's chief measure of success and primary means of corporate survival is making money. Other objectives may be important, but are secondary.
Blizzard is a money-grubbing corporate whore just like every other corporation. However, the devil in the details: how well the company is able to merge its ability to fiscally survive, with its secondary goals, like its vision and mission--which could be something loftier, like "make awesome games".
I'd say Blizzard is better at that than most companies out there. Even their 5+ year old, over-milked, overwrought, overtweaked MMO is better than pretty much all its competition. You can call WoW unoriginal if you want, but at least they're being unoriginal within their own game. I feel twice as much pain for their competition, which generally seems content with making entire new games from an unoriginal core.
Again, I blame capitalism for this. Money is king, so when there is a formula, people stick to it. We're dependent on visionaries who don't give a crap about the status quo to bust some new moves out there. Most people making games probably don't feel they have a lot of leeway for experimentation, because hey...experimentation involves many failures...and failures don't pay the bills.
I'm not ragging capitalism, I like it for a lot of things...but I don't think there's many (any?) modes of thought out there that are perfect for every situation, and I don't think a money-necessity is good for artistic endeavors like games..
(oh wait, games aren't art...I forgot)
Reply
Blizzard is a money-grubbing corporate whore just like every other corporation. However, the devil in the details: how well the company is able to merge its ability to fiscally survive, with its secondary goals, like its vision and mission--which could be something loftier, like "make awesome games".
I'd say Blizzard is better at that than most companies out there. Even their 5+ year old, over-milked, overwrought, overtweaked MMO is better than pretty much all its competition. You can call WoW unoriginal if you want, but at least they're being unoriginal within their own game. I feel twice as much pain for their competition, which generally seems content with making entire new games from an unoriginal core.
Again, I blame capitalism for this. Money is king, so when there is a formula, people stick to it. We're dependent on visionaries who don't give a crap about the status quo to bust some new moves out there. Most people making games probably don't feel they have a lot of leeway for experimentation, because hey...experimentation involves many failures...and failures don't pay the bills.
I'm not ragging capitalism, I like it for a lot of things...but I don't think there's many (any?) modes of thought out there that are perfect for every situation, and I don't think a money-necessity is good for artistic endeavors like games..
(oh wait, games aren't art...I forgot)
Posted: Jul 1st 2010 3:17PM McDude said
@3dpenguin There's nothing about this I can't support. That game is populated with a bunch of low self esteem rejects who scratch and claw over scraps to feel like they're somebody in a game, and the whole time you're trying to enjoy yourself, you gotta put up with that. As if the stale gameplay wasn't bad enough, you now gotta babysit baby huey....make sure not to upset him.
Was just a totally unenjoyable experience.
Reply
Was just a totally unenjoyable experience.
Posted: Jul 3rd 2010 2:08AM McDude said
@finnith WoW and all MMO's are a waste of time and money. They're just little skinner boxes to fill the void of sad people's lives.
The level of commitment required to excel in one, to schedule your life around a video game in any capacity, it's just dysfunctional.
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The level of commitment required to excel in one, to schedule your life around a video game in any capacity, it's just dysfunctional.
Posted: Jul 1st 2010 12:41AM Fo0dNippl3 said
Even though monthly fees are supposed to go towards "maintenance" and whatnot, I'm sure the fifteen dollars a month from millions and millions of people is giving them a nice cushion of profit. I doubt they'd give that up anytime soon, especially since the "freemium" MMO market is still a fickle thing.
Posted: Jul 1st 2010 12:44AM sonicspike41 said
@Fo0dNippl3
And in some places in the world microtransactions and virtual money are still illegal or up for debate.
Reply
And in some places in the world microtransactions and virtual money are still illegal or up for debate.
Posted: Jul 1st 2010 12:53AM TheDarkWayne said
I could never imagine Blizzard switching to freemium unless their player numbers took a dip in the several million range, or they released WoW 2 or what not. Making WoW any more freemium than it is now with pets and mounts would be a terrible idea. People already flip about the Celestial Steed and Lil KT, if they started monetizing actual gear and the like, I;ve got no doubt all the hardcore raiders and pvpers would quit.
Posted: Jul 1st 2010 1:00AM scissors125 said
Blizzard better hop on the freemium bandwagon before they start losing all of their subscribers.
...oh wait.
...oh wait.
Posted: Jul 1st 2010 1:06AM Abriael said
As a side note, i totally disagree on the notion that free to play is the future of MMORPGs. Free to play is the future of *failed* MMORPGs.
While it's true that it'll lower the initial barrier to get people interested in the game (thing that can easily be achieved in a more effective way with a free trial), the first and foremost result it will achieve is watering down the community, inserting into it a large majority of casual, mildly interested or actually uninterested players that will only stay a few days and then leave, creating a much worse environment for the core playerbase and generating absolutely no revenue.
In the end the free to play business model is simply a way for sub-par MMORPGs to inflate their customer totals and look less underpopulated at first sight, but the core population won't benefit from that additional population (quite the contrary, their experience will be degradated) and revenue won't really be any better than that of a *solid* MMORPG title.
Good MMORPGs attract and retain population with quality, not with freebies.
While it's true that it'll lower the initial barrier to get people interested in the game (thing that can easily be achieved in a more effective way with a free trial), the first and foremost result it will achieve is watering down the community, inserting into it a large majority of casual, mildly interested or actually uninterested players that will only stay a few days and then leave, creating a much worse environment for the core playerbase and generating absolutely no revenue.
In the end the free to play business model is simply a way for sub-par MMORPGs to inflate their customer totals and look less underpopulated at first sight, but the core population won't benefit from that additional population (quite the contrary, their experience will be degradated) and revenue won't really be any better than that of a *solid* MMORPG title.
Good MMORPGs attract and retain population with quality, not with freebies.
Posted: Jul 1st 2010 3:38AM The Aquacharger said
@Abriael
Apparently Turbine is making a killing off DDO's freemium model.
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Apparently Turbine is making a killing off DDO's freemium model.
Posted: Jul 1st 2010 8:32AM Abriael said
@The Aquacharger
them saying "oooh yeah it's going great!" doesn't really constitutes "making a killing" revenue wise. Or maybe you expect them telling "no sorry, it's a completel failure, don't come play our games please, it's not worth it".
I would wait for an actual earnings call before talking about "making a killing".
As of now, the result I've been is a big bunch of newbies that disappear after two days. I seriously doubt they bring in a decent revenue.
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them saying "oooh yeah it's going great!" doesn't really constitutes "making a killing" revenue wise. Or maybe you expect them telling "no sorry, it's a completel failure, don't come play our games please, it's not worth it".
I would wait for an actual earnings call before talking about "making a killing".
As of now, the result I've been is a big bunch of newbies that disappear after two days. I seriously doubt they bring in a decent revenue.
Posted: Jul 1st 2010 1:11AM (Unverified) said
LOL, the freemium model is only for MMOs that are not in the big leagues.
WoW is pulling in $100+ mill monthly, unless someone snatches that top spot, it will be Beyond Stupid, monetary wise, to switch to desperation mode, aka FREEMIUM.
WoW is pulling in $100+ mill monthly, unless someone snatches that top spot, it will be Beyond Stupid, monetary wise, to switch to desperation mode, aka FREEMIUM.
Posted: Jul 1st 2010 1:21AM Draken Stark said
Before WoW, Blizzard never charged for playing online. Yes this is an MMO and there's usually a monthy for those, but I can see Blizzard pushing for a free alternative.
What I'd be worried about is all the spam that will be brought into the game like what happened to FFXI when the free trials came to be.
What I'd be worried about is all the spam that will be brought into the game like what happened to FFXI when the free trials came to be.
Posted: Jul 1st 2010 1:40AM Drakkenfyre said
@(Unverified)
None of those previous games except Diablo 2 ran on their servers, either. Battle.net was a matchmaking service, and all games except closed Diablo 2 Battle.net games ran on the players's computers. They didn't run on thousands of servers.
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None of those previous games except Diablo 2 ran on their servers, either. Battle.net was a matchmaking service, and all games except closed Diablo 2 Battle.net games ran on the players's computers. They didn't run on thousands of servers.
Posted: Jul 1st 2010 1:52AM Marco le Polo said
WoW is for noobs.
Posted: Jul 1st 2010 2:00AM DyslexicAlucard said
Joystiq, I'd like to thank you for not using a misleading title for this article--Something numerous other sites were not above doing, apparently.
Posted: Jul 1st 2010 2:46AM Tezz said
World of Warcraft going freemium is never going to happen when they are pulling the subscribers they are currently with no competition.
Blizzard doesnt want to, in any way harm its golden goose, its going to keep doing what its always been doing till someone comes along and discovers an even better golden goose.
Blizzard doesnt want to, in any way harm its golden goose, its going to keep doing what its always been doing till someone comes along and discovers an even better golden goose.
Posted: Jul 1st 2010 2:57AM Haggard said
They need to just make Classic WoW free to play with a few in-game ads, with all the level 60 raids and dungeons intact. That way the old zones aren't completely empty, and you have a huge reason for people to subscribe.
Posted: Jul 1st 2010 6:43AM Mirhderer said
@Haggard
That's actually a pretty good idea. Leveling up, it's nearly impossible to find anyone who actually cares enough to bother with Classic raids, because they'll just get better content with a few extra hours of work.
Setting a level cap for F2P players would make PvP zones like Silithus and the Plaguelands actually something useful, instead of a depressing reminder of what once was
Reply
That's actually a pretty good idea. Leveling up, it's nearly impossible to find anyone who actually cares enough to bother with Classic raids, because they'll just get better content with a few extra hours of work.
Setting a level cap for F2P players would make PvP zones like Silithus and the Plaguelands actually something useful, instead of a depressing reminder of what once was
Posted: Jul 3rd 2010 10:51AM Haggard said
@Powerlord
I am pretty excited about the revamping of the old zones, and I guess that will entail changing the levelling process from 1-60 (or whatever), but it seems such a shame to just throw away all that awesome old content that could have been an awesome experience for new players.
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I am pretty excited about the revamping of the old zones, and I guess that will entail changing the levelling process from 1-60 (or whatever), but it seems such a shame to just throw away all that awesome old content that could have been an awesome experience for new players.
Posted: Jul 1st 2010 6:11AM Rallion said
WoW players already freak out about people being able to get ahead in the game by spending cash, and there aren't even a whole lot of options on that front right now. Freemium works for some games, but it wouldn't work for WoW.
There's only one way I see the game going free, and that's COMPLETELY free. It might be feasible if the popularity of the game plummets, and they already need to have servers running for their other MMO(s) anyway, so it's a relatively minor extra cost to build brand loyalty and trust. This only makes sense if other MMOs come out that are actually doing much better than WoW, and not just whatever secret one Blizzard is working on. I'm talking about games from other companies, taking money away from them.
Even then, "feasible" doesn't mean "smart." Then it would probably just be better to lower the monthly fees.
There's only one way I see the game going free, and that's COMPLETELY free. It might be feasible if the popularity of the game plummets, and they already need to have servers running for their other MMO(s) anyway, so it's a relatively minor extra cost to build brand loyalty and trust. This only makes sense if other MMOs come out that are actually doing much better than WoW, and not just whatever secret one Blizzard is working on. I'm talking about games from other companies, taking money away from them.
Even then, "feasible" doesn't mean "smart." Then it would probably just be better to lower the monthly fees.
Posted: Jul 1st 2010 6:49AM Mirhderer said
WoW going Freemium would actually probably help other MMO's out more than itself.
For instance, I know WoW is high quality and worthwhile, and I enjoyed EVE Online quite a bit as well, and would like to explore it more in-depth, but I can't justify paying for both of them, so I'm forced to choose one. Since WoW is more accessible I choose it. If WoW were to go F2P though, I'd subscribe to EVE in a heartbeat.
For instance, I know WoW is high quality and worthwhile, and I enjoyed EVE Online quite a bit as well, and would like to explore it more in-depth, but I can't justify paying for both of them, so I'm forced to choose one. Since WoW is more accessible I choose it. If WoW were to go F2P though, I'd subscribe to EVE in a heartbeat.
Posted: Jul 1st 2010 10:13AM Spookimitsu said
Man, if they did implement this, that would be the day I'd start to play Wow again. Seemed like a solid enough game and deep as hell, but I wasn't "grabbed" during the trial to start a subscription.
Still waiting for Diablo III though,
and after Sept. 30th's FF monster (can't effing wait), I doubt I will have time to commit to Wow, even if freemium
Still waiting for Diablo III though,
and after Sept. 30th's FF monster (can't effing wait), I doubt I will have time to commit to Wow, even if freemium
Posted: Jul 1st 2010 11:23AM 3dpenguin said
Here's something else for you guys to chew on with your brains. World of Warcraft's monthly fees make up the lion's share of ActivisionBlizzards yearly profit margin. What this means is to continue showing current profit margin standards and keeping investors happy ActivisionBlizzard would have to come up with some hugely successful games, a lot of them, to maintain profits levels without World of Warcraft. Basicly, if WoW goes under ActivisionBlizzard might collapse from investor pull out. World of Warcraft pulls down more profit from monthly fees each year than the game industry makes on sales of new games (old and new titles) each year.
Posted: Jul 1st 2010 9:31PM KazamaSogetsu said
"Free to play is the future of MMOs"
More like the death of MMOs. I mean, if you're playing that is; high turnover rates mean absolutely nothing if you're running a freemium game, so quality and balancing doesn't matter either.
More like the death of MMOs. I mean, if you're playing that is; high turnover rates mean absolutely nothing if you're running a freemium game, so quality and balancing doesn't matter either.
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