Did you know that in addition to being the new CEO of Activision Publishing, Eric Hirshberg is also responsible for giving birth to fake Sony pitchman Kevin Butler? It's true, the towheaded adman sprung fully formed from Hirshberg's loins while he was still with marketing firm Deutsch LA. However, he says in a Kotaku interview that he's not interested in plopping out a clone for Activision, saying "Kevin Butler was the right solution for Sony." Hirshberg doesn't take the job until September, so he says he hasn't settled on how he'll be attacking Activision's image problems.
Hey Eric, if you're hard up for ideas, you can feel free to co-opt our new character: "Blogger Who Carries On a Birthing Metaphor Too Long Until Both He and the Readers Are Grossed Out." We think he's headed for big things.
Reader Comments (23)
Posted: Jul 14th 2010 8:47PM LaughingTarget said
@Deschain
After Ahnold did it:
http://www.imdb.com/title/tt0110216/
It suddenly became the thing to do in the 90s.
Reply
After Ahnold did it:
http://www.imdb.com/title/tt0110216/
It suddenly became the thing to do in the 90s.
Posted: Jul 14th 2010 11:55PM tenacioustoaster said
@vccfcvh This really isn't the place for that. You are going to get nothing but hate. Please block this man.
Reply
Posted: Jul 14th 2010 11:55PM tenacioustoaster said
@tenacioustoaster Never mind, looks like the post is gone. Sorry!
Reply
Posted: Jul 14th 2010 8:42PM rTwelve said
'Hey Eric, if you're hard up for ideas, you can feel free to co-opt our new character: "Blogger Who Carries On a Birthing Metaphor Too Long Until Both He and the Readers Are Grossed Out." We think he's headed for big things.'
/imagines Justin McElroy as a spokesperson for various things, a la @oldspice
Reply
/imagines Justin McElroy as a spokesperson for various things, a la @oldspice
Posted: Jul 14th 2010 9:04PM Victoryismine52 said
@rTwelve
Fixing activisions image problem is easy.... oh you mean fixing activisions image problem without getting rid of Kotick.... oh well your F'ed then!!!!
Reply
Fixing activisions image problem is easy.... oh you mean fixing activisions image problem without getting rid of Kotick.... oh well your F'ed then!!!!
Posted: Jul 14th 2010 8:50PM Admiral White said
I liked it better when Crash Bandicoot and Parappa the Rapper represented Sony.
Reply
Posted: Jul 14th 2010 9:19PM Fo0dNippl3 said
Activision Image Problem Solution #1:
Do not allow Bobby Kotick to speak publicly every again.
Reply
Do not allow Bobby Kotick to speak publicly every again.
Posted: Jul 14th 2010 9:41PM Kid Icarus said
@Faenix
"unless Prototype 2 pops its little head out."
kinda like how a turd does..
Reply
"unless Prototype 2 pops its little head out."
kinda like how a turd does..
Posted: Jul 14th 2010 9:59PM Kid Icarus said
@Osnaz
I'm failing to see the connection between the two in relation to this story, Kevin Butler is an ad campaign.
Reply
I'm failing to see the connection between the two in relation to this story, Kevin Butler is an ad campaign.
Posted: Jul 15th 2010 12:11AM killerhappy said
"Kevin Butler was the right solution for Sony."
Yeah! :D
Reply
Yeah! :D
Posted: Jul 15th 2010 4:56AM InfinitiProject said
Posted: Jul 15th 2010 8:45AM Tukachinchilla said
A marketing guy in charge? The Infinity Ward guys were right in jumping ship.
Reply
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