both have sources claiming Disney is ready to purchase social gaming developer Playdom
for over $600 million. There are currently obscene amounts of money being invested
in the social gaming arena; just last year EA purchased Playfish
, another big player in the space, for $300 million.
Disney Interactive Media, which continues to have annual losses
, has been working on making or buying a mega-money maker. Split/Second obviously isn't panning out
, but Club Penguin
seems to be doing fine. There's also the question of how the company will eventually
incorporate the Marvel properties
, unless it opts to continue licensing those out. The Playdom purchase, if true, would give the company access to a demographic that its current mouse house of studios doesn't directly service.