EA partners with Live Gamer for global microtransaction business

by Griffin McElroy on Jul 26th 2010 6:20PM

One of the burgeoning microtransaction industry's biggest players, Live Gamer, announced today its partnership with its largest client to date: Electronic Arts. The monolithic publisher will adopt the company's "Elements" microtransaction platform -- currently in use by over 90 different publishers -- into its current business model to create a global storefront for in-game virtual goods.

You may not realize the implications of this deal, so we'll break it down in the simplest way we know how: World Peace. After all, you know what they say: The planet that buys virtual armor for their virtual horses together, stays together.

Source: Live Gamer

Tags: business, digital-distribution, ea, industry, live-gamer, microtransactions, pc

Reader Comments (8)

rar dont they already micro transactions like those stupid mass effect guns

@Commenter jr *do

@Commenter jr

Since the pleads to stop saying rar obviously aren't working, can you at least explain why you insist on saying it in every post?

@Commenter jr Do you hang around on the 'stiq all day waiting to have the first post to say 'rar' please go get a life

@Chyld989

Wait, this isn't the same guy, right? I figured commenter jr. made a joke account to mock the actual rar guy.

(P.S. Commenter Jr. if that's the case that rar guy doesn't seem to be around anymore so you actually can stop it for now.)