Sega sales up in fiscal Q1, despite Alpha Protocol's disappointing performance
by JC Fletcher 
on Jul 30th 2010 1:50PM
Sega parent, Sega Sammy Holdings, has reported net sales of ¥91.3 billion ($1.05 billion) for its fiscal first quarter, which ended June 30. The outcome compares favorably to the ¥60.5 billion ($700 million) recorded by the company during the
same period last year -- and it's
mostly due to pachinko sales. Still, Sega's consumer products division -- the part that makes home video games -- also enjoyed increased sales, bringing in ¥20.9 billion ($241.8 million), minus ¥636 million ($7.36 million) in operating losses.
Despite the generally upward trend, Sega reported slow sales of its major Q1 titles,
Iron Man 2 and
Alpha Protocol, due to "adverse market conditions."
Iron Man 2 sold 1.12 million units across multiple platforms, while
Alpha Protocol only sneaked into about 700,000 homes.
