The conflict between New Zealand's TV3 and Sony could have gone much differently than it did. Instead of suing TV3 into oblivion when it found out that the broadcaster had produced a commercial
directly copying the PlayStation 3's "Montage" ad, Sony used the Kevin Butler
persona to publicly absolve (and mock) TV3. In a PlayStation Blog post
, Butler offered permission to copy all PS3 ads in exchange for "TV3's support in making the PS3 the OFFICIAL GAME CONSOLE OF NEW ZEALAND." And a Flight of the Conchords
As if this whole story weren't cute enough, TV3 sent Sony a package containing not only the Conchords
set, but other local treats -- and a plaque proclaiming PS3 the "official game console of Aotearoa
." We'd never have believed it if we hadn't seen it ourselves: two media companies settling a dispute in a friendly, joking manner instead of litigation. Maybe every
company should bring in a few fictional executives.