Comparing when consumers check for paid vs. free DLC for a game, the figures are incredibly similar. The report indicates 35 percent never check for paid DLC, compared to 29 percent of consumers who never check for free DLC before purchase. On the other hand, an average of 20 percent check up on free or paid DLC before purchasing. As for those who check for paid or free DLC during purchase, after purchase or after finishing the game, they all have very similar percentages. It appears that DLC is important to consumers, but whether it's paid or free, they seem to go looking for it at similar times.
Posted on Aug 1st 2014 10:30AM
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