Angry Birds dev working with Hollywood advisors for possible movie pitch
12
Movie adaptations of console games are no surprise. But when was the last time you heard of a movie based on an iPhone game? Angry Birds, a Boom Blox-esque 2D puzzle game, may be the first App Store title to find a Hollywood adaptation, according to a new report in Variety.
At first, the idea may seem ludicrous, but developer Rovio sees opportunity to transform the title into an "evergreen" franchise. With over six million sales, the game has already generated more than $5 million in revenue for the Finnish developer. And with more than five million views of the game's animated trailer on YouTube, it's clear that there is certainly a demand for resentful winged vertebrates.
Rovio has enlisted the help of various "Hollywood advisors," including Peter Levin and Russell Binder, with the hopes of an adaptation with the appearance of claymation (a la Aardman Animation). While a deal is being secured, Rovio's challenge is to bring the game to "every possible place," including consoles like the PS3, PSP and DS. With Hollywood deals taking years to complete, Rovio knows that it will be difficult "to make sure the brand is relevant when the movie comes out."
At first, the idea may seem ludicrous, but developer Rovio sees opportunity to transform the title into an "evergreen" franchise. With over six million sales, the game has already generated more than $5 million in revenue for the Finnish developer. And with more than five million views of the game's animated trailer on YouTube, it's clear that there is certainly a demand for resentful winged vertebrates.
Rovio has enlisted the help of various "Hollywood advisors," including Peter Levin and Russell Binder, with the hopes of an adaptation with the appearance of claymation (a la Aardman Animation). While a deal is being secured, Rovio's challenge is to bring the game to "every possible place," including consoles like the PS3, PSP and DS. With Hollywood deals taking years to complete, Rovio knows that it will be difficult "to make sure the brand is relevant when the movie comes out."
Reader Comments (12)
Posted: Aug 25th 2010 3:14AM StrangeObjective said
A movie?
I mean, I guess I could see a Dreamworks short or something, but a full movie?
I'm pretty interested though. The idea has potential.
Reply
I mean, I guess I could see a Dreamworks short or something, but a full movie?
I'm pretty interested though. The idea has potential.
Posted: Aug 25th 2010 3:18AM NuttyBalls said
Actually, a movie runoff is a pretty viable option. I can definitely see AB sell well as a movie.
Reply
Posted: Aug 25th 2010 4:08AM King Johngie the Fourth said
"In a world full of tyrannical diseased pigs and structurally unsound buildings, five ancient races of BIRDS WHO ARE ANGRY must put aside their differences and stand together to defeat the GREEN MENACE and restore peace to a world in CHAOS. Coming soon!!"
That movie pitch was based off of a sixty-second video I just looked up on Youtube. I apologize for any mistakes or incorrect information.
Reply
That movie pitch was based off of a sixty-second video I just looked up on Youtube. I apologize for any mistakes or incorrect information.
Posted: Aug 25th 2010 9:44AM Premature ejaculation man said
Sounds like their success is going to their heads.
Next they'll be making Angry Bird's rum: Rum but in a pretty colour so ladies drink it and rage.
Reply
Next they'll be making Angry Bird's rum: Rum but in a pretty colour so ladies drink it and rage.
Posted: Aug 25th 2010 2:46PM KirbyCommando said
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Hollywood, try thinking of ideas for movies instead of trying to make a quick buck OFF OF EVERY DAMN LITTLE THING! ANGRY BIRDS?!??!? REALLY?!?!?!?!!!?
/rage
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