In a candid post on Introversion Software's DEFCON forums, company co-founder Mark Morris admits that the Darwinia+ developer was close to closing up shop following disappointing sales of the game's XBLA port. "Internally we knew within about an hour of Darwinia+'s launch that it hadn't done well enough," Morris wrote. "It took us about two weeks to really accept that and the awful realisation that we didn't have enough to continue with the office or the staff. We had a bunch of creditors knocking at the door, but worse than all of that we were absolutely shattered."
Having let its staff go, closed it office and retreated to the bedrooms of its three remaining employees, the company made a last-ditch move to generate some income. "We put together a rescue plan involving creating Steam achievements for DEFCON so we could convince Valve to run a promotion with it," explained Morris. Turns out, a seemingly small tweak and some promotion delivered major results, Morris revealed: "The promo exceeded all of our expectations and when combined with our low burn rate (no office or staff now) we had gone from being fearful about paying our mortgages to having a year's operating capital in the bank."
Introversion is still running lean, but is back on track to release its "most ambitious project so far," Subversion, in 2011.
Reader Comments (30)
Posted: Aug 25th 2010 12:04AM Disco Ball said
I wish the best, I re bought Darwinia on XBLA to show my support!
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Posted: Aug 25th 2010 11:19AM The Aquacharger said
@Disco Ball
I bought Darwinia 5 times on PC to show my support.
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I bought Darwinia 5 times on PC to show my support.
Posted: Aug 25th 2010 12:09AM StrangeObjective said
That's so great to hear! DEFCON was such an awesome, unique experience. A company with such a cool vision like that deserves to stay afloat.
Its just too bad they had to ditch so many employees. Kinda bittersweet. :[
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Its just too bad they had to ditch so many employees. Kinda bittersweet. :[
Posted: Aug 25th 2010 12:18AM delicatessen lama said
That sucks.. glad to hear they restored capital though. Subversion looks interesting so hopefully all will be good and they may be able to re-employ some of their old staff again.
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Posted: Aug 25th 2010 12:21AM The angry pro consumer gaming ga said
Glad they were able to stay alive thanks to steam, but then again they should have went to valve first and not ms.
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Posted: Aug 25th 2010 9:22AM Musashi M said
@The angry pro consumer gaming ga
Just to clarify, their games were on Steam before Darwinia+ launched on XBLA on 2/10/10. I just checked my account and I got Darwinia as part of an indie bundle on 8/9/09 and picked up Multiwinia 1/1/10. They must have just had too much riding on the port combining the 2 games into 1 on XBLA.
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Just to clarify, their games were on Steam before Darwinia+ launched on XBLA on 2/10/10. I just checked my account and I got Darwinia as part of an indie bundle on 8/9/09 and picked up Multiwinia 1/1/10. They must have just had too much riding on the port combining the 2 games into 1 on XBLA.
Posted: Aug 25th 2010 12:25AM TheRagingBull said
This is a great article to link to for anyone trying to justify piracy. While it's not necessarily about piracy, it definitely shows how poor sales affects the actual people behind the game.
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Posted: Aug 25th 2010 2:46PM Sockdog said
@TheRagingBull
What are you on? You admit the article has nothing to do with piracy but still advocate it's use because people lost their jobs and "piracy makes people lose their jobs".
If anything this shows how piracy is largely BS in regards to a game's success or failure. In this case the PC (*gasp* most pirated platform eva!) gamers not only made Introversion successful once but also a second time, while the largely unpirateable console platform (where all the moneys at) pretty much ruined them.
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What are you on? You admit the article has nothing to do with piracy but still advocate it's use because people lost their jobs and "piracy makes people lose their jobs".
If anything this shows how piracy is largely BS in regards to a game's success or failure. In this case the PC (*gasp* most pirated platform eva!) gamers not only made Introversion successful once but also a second time, while the largely unpirateable console platform (where all the moneys at) pretty much ruined them.
Posted: Aug 25th 2010 12:32AM spyker3292 said
This is great, I've loved Introversion since I got the original Darwinia in.... 2005!
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Posted: Aug 25th 2010 12:52AM Noodle Gunshot said
On Tv Tropes they call that a "Crowning Moment of Heartwarming".
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Posted: Aug 25th 2010 1:04AM Haelie said
It's kind of sad that no one is coming out and investing in them. Not buying them or anything, just giving them some money to make some more awesome games.
If Introversion ever closes, I'll probably be done with gaming for good. No way could I ever support an industry that would sit back and watch the most talented, fully independent studio, close its doors over lack of funding.
Here's hoping for huge success with Subversion.
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If Introversion ever closes, I'll probably be done with gaming for good. No way could I ever support an industry that would sit back and watch the most talented, fully independent studio, close its doors over lack of funding.
Here's hoping for huge success with Subversion.
Posted: Aug 25th 2010 1:10AM SystemPatch said
I actually did buy into that deal Steam had (which, I believe, was $5 for all 4 of their games). Got it cause I remembered hearing some good things about Darwina and $5 was too good to pass up. I feel kinda bad when I read this though, for spending $5 on $40 worth of games, yet also feeling kinda good for helping them get back on their feet.
Their games are really fun, even if they feel a bit complicated.
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Their games are really fun, even if they feel a bit complicated.
Posted: Aug 25th 2010 1:29AM vipeness said
Mark Morris is awesome! He did an interview for my show. Really down to earth guy and I'm glad that the company is still around. Great games... check out the interview here... http://www.thegamershow.com/episodes/episode06/index.php
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Posted: Aug 25th 2010 2:57AM derdaim said
Back to a bedroom company again :(. I hope they can make some cash throughout the next months and re-employ some guys.
But I have high hopes for Subversion!
Uplink is my favourite game from Introversion - I still play it today from time to time. The "successor" is definitly one of my most anticipated games 2011!
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But I have high hopes for Subversion!
Uplink is my favourite game from Introversion - I still play it today from time to time. The "successor" is definitly one of my most anticipated games 2011!
Posted: Aug 25th 2010 3:49AM mrmobius said
I can't imagine how down-heartening it must have been to spend a few years making a game and putting all your time into it; no doubt spending a load of overtime as well during the final few weeks, and then for it to all end up knowing your game wasn't going to be received well enough to make profit.
Great news that these guys can manage to get their games selling enough to make profit.
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Great news that these guys can manage to get their games selling enough to make profit.
Posted: Aug 26th 2010 6:22PM BFBeast666 said
Introversion is too cool for the FPS-brainwashed masses. Period. I proudly own every Introversion game since Uplink, and Darwinia for XBLA was a Day One purchase for me. Too bad too few people realize how awesome they are :)
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