Halo: Reach delivers hope in new live-action short

by James Ransom-Wiley on Aug 26th 2010 10:05AM

SCENE Two pals catch the new Halo: Reach ad "Deliver Hope" on CBS, NBC, FOX, MTV, Spike TV, Comedy Central, SyFy, ESPN, F/X, TNT, TBS, Discovery Channel, G4 or another network. One is a gamer; the other clearly not ...

NOT (surprised) Wow! Was that an ad for a video game...?
GAMER (confidently) Uh-huh. The new Halo.
NOT The graphics look incredible! Man, these games really are starting to look real.
GAMER (angrily) That wasn't the game. It was a live-action short by the guy who directed that Smart People movie -- and a buncha other like famous people who helped out.
NOT Oh. That sounds expensive.

Tags: ads, advertising, Agency-215, Bungie, Deliver-Hope, Halo-Reach, live-action, marketing, microsoft, Noam-Murro, xbox

Reader Comments (93)

I have to say 2 things..

EPIC!!!

And

Seriously?!? When the hell are they going to make a movie?

@PlatinumSkeet,

OMG. Did they just SPOIL the ending!?!?

How will it all continue after Reach!?

@EechuTah

This seems to take place before Halo: Reach as Kat still has her arm. This is a different battle and the Spartan who takes the bomb into the carrier is the original Noble 6 who the player is replacing in Reach.

@EechuTah
Go read First Strike and Ghosts of Onyx. There's a lot more story to be told after Reach.

@IronRinn
Makes a lot of sense.

@PlatinumSkeet I would pay everyday to go watch the Halo movie!!

@IronRinn
Me thinks you have pegged it.

I hope this is the last Halo. Would be an amazing way to end the series.
Buzzing for it.

@PSBuckshot

I don't think it will be. There's a lot of other story left that hasn't been told in game. Like Ghosts of Onyx as example or possible DLC like what happened between Halo1 to Halo2. Plus what happened after Halo3 and what planet did Master Cheif land on?

There's a lot of games that can still be made on this franchise and this is Xbox's Mario so I highly doubt this'll be the last game...

@PlatinumSkeet
I love Halo. I just wish it could be DLC. I just get the feeling they're milking it a bit. Spesh with ODST.
Don't blame them to be honest though. Money is good.

@PSBuckshot

ODST should've been $40 max but, from what I'm seeing (and played in the beta) Reach is like a Halo 4. Combines everything that made Halo 1,2,3 and ODST great and combine them into a true sequel...

@PSBuckshot Seriously they should just end the series with Reach. Halo 3 and ODST were ok, and Wars sucked. Halo is still the best, but hopefully Reach will top it. I'm buying this game because Bungie is the developer, but the next one will be wait and see since knowing M(ilking)s they'll just kill the series.

@PlatinumSkeet

the last Halo?? why would MS want to end their most successful exclusive ever. Better to say hope its the last Halo for a while, give the next Halo a long development time frame to get the cinematic, level design and environment as emotional invested as these live action trailers are.

@PlatinumSkeet

I'd say they are waiting for their next console to make Halo 4 so they have at least one huge console selling title straight off the bat.

@PlatinumSkeet This isn't the last Halo. This is the last halo that Bungie will make. After Reach, they don't have the rights to the game anymore. They, of course, will be maintaining Reach and be playing an active part in the community for a long time, though. Microsoft has constructed a new studio, 343 Industries, that has some major people from the Halo community employed there. 343 will continue work on future Halo games.

@YimYimYimi

Can you guys re-read my posts I never said this would be the last Halo... Only PSBuckshot said that...

@The angry pro consumer gaming ga

Milking the series? This ridiculous statement...AGAIN?

Haters gonna hate.

@Captain Planet Planeteer Power So you don't call mega blocks, board games, anime, 3 games in 3 years, toys, cups, etc milking?

@The angry pro consumer gaming ga I meant 3 games in 4 years. Say what you want about annualized series like COD, but they don't have half the crap bombarding us with their series like Halo does.

@The angry pro consumer gaming ga

That's called Merchandising and if Bungie doesn't do it someone else will. Milking is making a Halo a typing game or something outside of what it was designed as.

http://www.youtube.com/watch?v=vVtw-ctzA7Q

Honestly the only thing Halo's done that I don't agree with has been Halo Wars..

@The angry pro consumer gaming ga
I personally don't think the series will ever die and I don't think they are milking it in anyway. I say this because most fans don't want this to be the last game of the franchise if you actually like Halo you would want another game after this not right after but eventually. Now you think MS is milking Halo look to there competitors in Nintendo and the Mario franchise. No one says Nintendo should stop making Mario Games that would be the dumbest idea ever. I personally believe as long as there is a massive base for it and the games are still of a good quality then a Franchise shouldn't die.

@PlatinumSkeet So board games, and cups are part of the Halo world?

@The angry pro consumer gaming ga
No what he is showing you is how BIG Halo is people don't just buy the game they buy the merchandise to. Halo is the new big science fiction franchise it is this generations Star Wars.

@kives343 You're correct that if something is good it should continue. Starwars has been going for how long now? Then again Halo is no Starwars, I doubt Halo would continue if it had disasters like the 3 prequels. Spartans are cool, but will never be as cool as someone wielding a light saber and using force powers.
With that said I would like more Halo games, but with ODST and WARS the series wasn't helped at all.
As for Nintendo they don't promote Mario as the end all be all, they market and let quality and word of mouth spread. MS on the other hand talks about Halo being the greatest thing ever, and lets be real this is Bungies baby and they have a similar series called Marathon that can be brought out at any time.

@kives343 You're delusional if you think Halo is this gens Starwars. Starwars is a global phenomenon Halo is pretty just here in North America with the UK and a few sprinkles throughout.

@The angry pro consumer gaming ga

Wow, do you really think Halo is in "your face" like you say it is? I don't think you know what "milking" a series and/or franchise is.

@The angry pro consumer gaming ga

Halo is this gen's Star Wars. Name one franchise that has a deeper storyline, bigger fanbase and/or bigger cultural phenomenon than Halo.

@The angry pro consumer gaming ga
Okay so you are saying that Halo will not sell if it had three disasters of a game? No it won't Halo has hit that point where they have enough dedicated fans that those ones will weather the storm. Also you you think Halo Wars and Halo ODST didn't help the series? Well it sure as heck didn't hurt it all of my friends are Halo fans(although some only buy the games others buy anything Halo) they all loved Halo Wars and ODST for what they were and we wouldn't mind a Halo Wars 2 it was a very well balanced and good RTS on a console. Halo is huge I mean every book that they make for it is a New York Times best seller. Sorry but Halo is now a giant brand.

@The angry pro consumer gaming ga

That's merchandising. Name one movie/game that hasn't done that. From car companies, to sports franchises, to cereal merchandise, have t-shirts, mugs and all the other things your talking about.

@Captain Planet Planeteer Power
Metal Gear Solid?...

@The angry pro consumer gaming ga

Have you read the books? If you haven't we should just end this conversation now...

@kives343
Halo just got insulted.

@Captain Planet Planeteer Power
Halo makes way more sense than Star Wars.

@The angry pro consumer gaming ga

That just proves that COD is not as awesome as Halo. By the way, that crap bombarding you is called merchandise. Only a few successful and series can pull it off.

Examples: Star Wars, Superman, Batman... Should I go on?

@The angry pro consumer gaming ga

I think you just called the continent of Australia "a few sprinkles throughout."

WOW!

I shed a tear ;_;

@Coldplay619

This vid had me REACHing for a tissue!

@Coldplay619

Got some of the same feelings I got from this ad....

http://www.youtube.com/watch?v=TXeST0NMtic

@Coldplay619,,

Halo Reach on PS4.

lol

@Italian Stallion

To me, it was good, but it lacked the emotional depth and pacing of the Halo 3 Memorial ads, and the frenetic action of the ODST ads.

I really wish they made more ODST ads.

Wow that was amazing!

Didn't really like Halo3, so was presuming Reach would be more of the same and had no interest in it. Now thanks to these shorts i might actually pre-order it.

Stellar Advertising.

@WolfForager

Wait, what? You're basing your decision to buy a game based on the non-gameplay footage?

You do know that Halo 3 had very similar live action shorts, right? right?!?!?

@NoTomorrow

Well of course i'm also factoring in the gameplay clips and what not into my decision as well, but the advertising has pushed me over the edge!

Remember Reach?

Not really, no...

That was great n'all but why the hell do I have to be 17 or over to watch that?

@McWilly :: Coz you can't handle the truth!

@McWilly dude not even, i put my true birthdate 08/04/92 and didnt even let me watch it

@McWilly

I have an even better question: why in the hell would you put in your real birthdate? I'm always 70 or older for these age-gates.

For a whole second I actually thought they put My Heart Will Go On in there.

| 1 | 2 | Most Recent | Next 50 Comments

Halo: Reach

Halo: Reach delivers hope in new live-action short

Reader Comments (93)

Posted: Aug 26th 2010 10:13AM PlatinumSkeet said

Posted: Aug 26th 2010 10:37AM EechuTah said

Posted: Aug 26th 2010 10:57AM IronRinn said

Posted: Aug 26th 2010 10:59AM RyanS said

Posted: Aug 26th 2010 11:11AM RyanS said

Posted: Aug 26th 2010 11:25AM trickybuz93 said

Posted: Aug 26th 2010 12:02PM SHADO1980 said

Posted: Aug 26th 2010 10:14AM PSBuckshot said

Posted: Aug 26th 2010 10:21AM PlatinumSkeet said

Posted: Aug 26th 2010 10:28AM PSBuckshot said

Posted: Aug 26th 2010 10:38AM PlatinumSkeet said

Posted: Aug 26th 2010 10:41AM The angry pro consumer gaming ga said

Posted: Aug 26th 2010 10:42AM PR0F3TA said

Posted: Aug 26th 2010 10:58AM den69 said

Posted: Aug 26th 2010 11:01AM YimYimYimi said

Posted: Aug 26th 2010 11:06AM PlatinumSkeet said

Posted: Aug 26th 2010 11:11AM Captain Planet Planeteer Power said

Posted: Aug 26th 2010 11:15AM The angry pro consumer gaming ga said

Posted: Aug 26th 2010 11:17AM The angry pro consumer gaming ga said

Posted: Aug 26th 2010 11:21AM PlatinumSkeet said

Posted: Aug 26th 2010 11:22AM kives343 said

Posted: Aug 26th 2010 11:24AM The angry pro consumer gaming ga said

Posted: Aug 26th 2010 11:28AM kives343 said

Posted: Aug 26th 2010 11:30AM The angry pro consumer gaming ga said

Posted: Aug 26th 2010 11:32AM The angry pro consumer gaming ga said

Posted: Aug 26th 2010 11:37AM Captain Planet Planeteer Power said

Posted: Aug 26th 2010 11:42AM Captain Planet Planeteer Power said

Posted: Aug 26th 2010 11:44AM kives343 said

Posted: Aug 26th 2010 11:46AM PlatinumSkeet said

Posted: Aug 26th 2010 11:46AM PSBuckshot said

Posted: Aug 26th 2010 11:47AM PlatinumSkeet said

Posted: Aug 26th 2010 12:07PM SHADO1980 said

Posted: Aug 26th 2010 12:09PM SHADO1980 said

Posted: Aug 26th 2010 2:32PM D4rk 0p3rative said

Posted: Aug 26th 2010 2:40PM D4rk 0p3rative said

Posted: Aug 26th 2010 10:17AM Coldplay619 said

Posted: Aug 26th 2010 10:19AM Italian Stallion said

Posted: Aug 26th 2010 10:30AM PlatinumSkeet said

Posted: Aug 26th 2010 10:41AM EechuTah said

Posted: Aug 26th 2010 12:03PM PreGHz said

Posted: Aug 26th 2010 10:17AM TheMichaelJackson said

Posted: Aug 26th 2010 10:18AM WolfForager said

Posted: Aug 26th 2010 11:38AM NoTomorrow said

Posted: Aug 26th 2010 11:45AM WolfForager said

Posted: Aug 26th 2010 10:18AM Gibbeynator said

Posted: Aug 26th 2010 10:19AM McWilly said

Posted: Aug 27th 2010 12:27AM delicatessen lama said

Posted: Aug 27th 2010 12:28AM fredgaso said

Posted: Aug 27th 2010 2:27AM TheyDidItFirst said

Posted: Aug 26th 2010 10:21AM Deschain said

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