Mafia 2 likely to be profitable, Take-Two says
by James Ransom-Wiley 
on Sep 2nd 2010 5:50PM
Speaking today during Take-Two's
quarterly earnings call, CEO Ben Feder commented on
Mafia 2's projected profitability. Perhaps directly rebutting
one analyst's recent prediction, Feder assured investors, "Based upon the initial launch, we expect this to be another profitable title for Take-Two." He did not offer specific sales or shipment data for the game's first week at retail, nor did Feder note a general timetable for when to expect
Mafia 2 to cross over into the black.
Mafia 2 was released on August 24 to
somewhat favorable critical reception, following an eight-year development process that began when 2K Czech set to work on a custom game engine. Our
first glimpse of the game (pictured above) came just over three years ago.
