Stardock CEO calls Elemental launch 'disastrous,' promises to do better
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Stardock CEO Brad Wardell has spoken out again on the troubled launch of his studio's latest game, Elemental: War of Magic. Taking to Stardock's forums, Wardell (aka "Frogboy") said, "I don't think people yet fully realize the completeness of Stardock's fail on Elemental's launch. I'm going to write more about this, but not only did we think v1.05 was ready for everyone, but we felt v1.0 was too. That's the level of disconnect/poor judgment on our part we're talking about."
And while he places the blame on Stardock as a whole, he takes a full paragraph to account for his own mistakes. "EVERY competent software developer knows that the programmer must never be the one deciding whether the program is done. Yet, my love of Elemental broke my self discipline and I began coding on the game itself in vast amounts and lost any sense of objectivity on where the game's state was. I normally only program the AI on our games so I can keep a level of distance from the game itself to determine whether it's 'Ready.' On Elemental, I was in love with the world and the game and lost my impartiality."
He finishes his screed with the promise, "We'll do better," and in a separate post lists off the many changes and additions coming to the game (including free expansions and an intended v1.1 patch in September). Both pieces really are worth reading in full. You can grab them here and here.
And while he places the blame on Stardock as a whole, he takes a full paragraph to account for his own mistakes. "EVERY competent software developer knows that the programmer must never be the one deciding whether the program is done. Yet, my love of Elemental broke my self discipline and I began coding on the game itself in vast amounts and lost any sense of objectivity on where the game's state was. I normally only program the AI on our games so I can keep a level of distance from the game itself to determine whether it's 'Ready.' On Elemental, I was in love with the world and the game and lost my impartiality."
He finishes his screed with the promise, "We'll do better," and in a separate post lists off the many changes and additions coming to the game (including free expansions and an intended v1.1 patch in September). Both pieces really are worth reading in full. You can grab them here and here.
Reader Comments (17)
Posted: Sep 3rd 2010 12:47PM DarkeSword said
"The completeness of Stardock's fail?" When did "fail" become a noun? When did we stop using the word "failure?"
THE REAL DISASTER HERE IS THE DEATH OF THE ENGLISH LAN—
Okay but seriously, kind of refreshing to see this kind of attitude. The second article especially has a bit where he urges reviewers to review the current version of the game and not wait for a patch, saying that Stardock should be held accountable for releasing a shoddy product. This is a CEO!?
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THE REAL DISASTER HERE IS THE DEATH OF THE ENGLISH LAN—
Okay but seriously, kind of refreshing to see this kind of attitude. The second article especially has a bit where he urges reviewers to review the current version of the game and not wait for a patch, saying that Stardock should be held accountable for releasing a shoddy product. This is a CEO!?
Posted: Sep 3rd 2010 1:27PM Ainshi said
@DarkeSword
Unfortunately he gave similar excuses back when Demigod launched and the multiplayer code was a disaster. I am more willing to forgive someone who repeats mistakes but owns up to them each time than I am to forgive someone who denies repeated mistakes. Neither is preferable though. Hopefully for their next venture they can combine good coding with good management techniques. I'd hate to see Stardock go anywhere because if nothing else they employ people who have very few options in the field in their geographic location.
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Unfortunately he gave similar excuses back when Demigod launched and the multiplayer code was a disaster. I am more willing to forgive someone who repeats mistakes but owns up to them each time than I am to forgive someone who denies repeated mistakes. Neither is preferable though. Hopefully for their next venture they can combine good coding with good management techniques. I'd hate to see Stardock go anywhere because if nothing else they employ people who have very few options in the field in their geographic location.
Posted: Sep 3rd 2010 10:22PM 2late2die said
@Lerkero
To be fair, as far as I know, that's only a second botched launch, and to be even fairer, Demigod was, I believe developed by another studio mostly, and Stardock published it, with only a bit of help developing.
Anyway, it's definitely refreshing to see this kinda honesty, and I hope Elemental becomes a cult hit like Sins of a Solar Empire or Galactic Civilizations.
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To be fair, as far as I know, that's only a second botched launch, and to be even fairer, Demigod was, I believe developed by another studio mostly, and Stardock published it, with only a bit of help developing.
Anyway, it's definitely refreshing to see this kinda honesty, and I hope Elemental becomes a cult hit like Sins of a Solar Empire or Galactic Civilizations.
Posted: Sep 3rd 2010 1:15PM Controlled Chaos said
Pretty impressive about face from basically telling the fans to shove it up their arses. I mean, it's hard to recover from telling your fans that if you don't like the game, you should basically not buy another of their games again. At least he finally managed to crowbar the foot out of his mouth long enough to say, "Whoops, sorry!"
Also, apologizing for a terribly made game doesn't make the game better. Words mean nothing. It'll be the actions over the next while that will tell you if this is just an attempt to get people back into their good graces without anything behind it.
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Also, apologizing for a terribly made game doesn't make the game better. Words mean nothing. It'll be the actions over the next while that will tell you if this is just an attempt to get people back into their good graces without anything behind it.
Posted: Sep 3rd 2010 1:45PM barcabourke said
I haven't played any of their games but it is refreshing to see someone holding up their hands (eventually) and admitting their mistake as opposed to accusing the gamers of playing it wrong.
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Posted: Sep 3rd 2010 1:53PM slothman said
if you read the thread this comes from, it's apparent that he banned at least one of the game's beta testers from posting because he was reporting issues that frogboy didn't want to acknowledge. inexcusable. stardock used to be the indy darling, but with several botched releases, ever more intrusive impulse software (pop-ups, what?) and an attitude problem, an apology isn't going to cut it.
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Posted: Sep 3rd 2010 4:04PM Cypher FDP said
Calling this launch "disastrous" is like calling Duke Nukem Forever a short wait.
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Posted: Sep 3rd 2010 6:34PM edofyingfilms said
A humble and apologetic CEO that owns up to his own mistakes?
Hey Jobs...you listening, bud?
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Hey Jobs...you listening, bud?
Posted: Sep 8th 2010 1:34PM 8thSkyandLight said
@macandme And THQ and 2k and Bioware and Maxis and... well, you get the point.
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