Nintendo trademarks Super Mario anniversary logo

by Andrew Yoon on Sep 8th 2010 10:00PM

The 25th anniversary of Super Mario Bros' NES debut is only a week away. To celebrate, Nintendo of Japan has trademarked a new ... logo. Siliconera speculates that the logo will be appended to the upcoming Japanese re-release of Mario All-Stars (known as Super Mario Collection). But, why go through the effort of trademarking a logo for a single product? Presumably, the company will want to use this logo on all Mario games in the coming year.

While Mario's 25th anniversary should warrant a far more festive attitude from Nintendo, it doesn't seem like Mario actually needs the added attention. Unlike most other gaming mascots, Mario's popularity hasn't waned in the 25 years since the NES game -- a testament to how beloved an icon he truly is.

Source: Siliconera

Tags: anniversary, ds, japan, mario, nintendo, super-mario-bros, wii

Reader Comments (59)

Yeah.
They will most certainly add that logo to every mario game this year.

They'll even add it to new copies of older mario games which're still being sold.

Oh Mario....You shroom eating guy.
Happy Almost Bday.

@Hi iTs SlayeR

I would tell mario to have a party and buy a cake but all 8 times hes had a party so far bowser finds a way to ruin it!

Maybe hes just annoyed he's not invited.

Can't wait for Anniversary season. It will make everyone remember those fantastic memories.

@Shadowbender As for me, I'm always thanking Nintendo for what they've provided us with.

@Shadowbender
Like luigi

@Shadowbender I know, it's been a long time since i had a Mario game (since the 64) but im really thankful to Nintendo and to Mario since i played his games for NES, SNES, gameboy, virtualboy and N64 (planning on getting a 3DS) XD THANK YOU NINTENDO

respect, Mario

"Unlike most other gaming mascots..."

Shall we begin?

Sonic.

@jastani

Dude, you can't even read your own sentence??

Keyword: MOST!!

Lets not forget when Zelda came out people...

Hehe. Just for that imma go play Majoras Mask now.

@Wazzup4567

Ocarina of Time or gtfo.

Imagine a game with every single mario game from the NES to gamecube all in one package? Call it: 25 Years Of Mario. I'd buy that for 150 bucks! :D (Ok maybe not that much but you catch my drift)

That's what annoyed the hell out of me with all the classic game compilations over the years.

"Hey, it's Atari Classics! With 5 Atari games!"

You could fit every single Atari game 500 times over on that CD. But you put 5. At least put all the games the company owns the rights to on the CD, not just 5.

If they were to do a Mario compliation, they could put every first-party Mario title (excluding stuff like Hotel Mario) including multiple versions like Super Mario Allstars on a single DVD. It would be awesome, but would never happen.

@Drakkenfyre

It's sad that Nintendo doesn't realize that they have dedicated fans that would shell out the cash for a game like that. But I guess they don't want to take up development time away from the 3DS game being released. I don't know.

@Drakkenfyre

GCN Animal Crossing says "Nyah nyah, nyah nyah nyah."

The one anniversary game I'd kill for is Super Mario 64 remade in the Mario Galaxy engine - and it looks like next year is Mario 64's 15th anniversary!

@Haelie

For Mario 64's 25th, there will be cake, princesses and giant Koopas.

It will be a great event. Italians everywhere.

@Drakkenfyre

Reminds me when Nintendo released their early NES games on the GBA. One game per cartridge despite that it was already released on their E-Readers.

I did buy Zelda 2 though, only because I never played the game before and I didn't know any other way to get a copy of it.

Seriously, who'd have thought that an Italian plumber would rise to be THE MOST iconic videogame character of all time? Goes to show what great gameplay can accomplish.

@Kid Icarus

I still wonder, why italian? You'd think being that Nintendo is a japanese company, their mascot would be japanese. I know there's a specific reason why they choose him but why him over a japanese character?

@Prboi

He is Japanese, we just perceive him as being Italian... *cough*

When Nintendo first opened in America, their landlord was a guy named Mario. He was kind of grumpy. When it came time to create a character, they based it on him.

I am totally serious. They even tell this story themselves. They created the Jumpman character, and when it came time to give him a name, they named him after their landlord.

Maybe I should slap in that Jumpman had been created already, and when NOA opened up, and they gave him the name Mario proper, that's where they got it from.

@Drakkenfyre

I know that story. I was just wondering why they chose the landlord instead of a japanese character. Maybe one day the landlord said "Oh, lets-a go" & that was it lol (I know that couldn't be the reason)

@Kid Icarus

Most likely it's because they wanted to make a character who was universally appealing and unique at the same time. His Italian-ness didn't really become prevalent in the video games until Charles Martinet started voicing him (though the Super Mario Bros. Super Show! had done that before him).

@Prboi

He was originally named for the landlord of NoA's early offices, which were in New York

a man by the name of Mario Segali, iirc.

The man taught me to eat shrooms at age 5.
THANKS MARIO FOR THE GREAT MEMORIES!

Oops I touched a fuzzy and now I'm dizzy.....whoa...

@Ryudo

Shouldn't be tuouching fuzzy's in public, the police tend to frown on that.

1985 was a hell of a year. I was still black, made tons of money from Thriller, and of course, Super Mario Bros. Good times.

@TheMichaelJackson

I LOVE YOU, MICHAEL!

@TheMichaelJackson
wait black with the Jerry curl or black with the afro

@TheMichaelJackson

Yeah I was born in 1985 too, a great year indeed.

@TheMichaelJackson

You were also not dead.

@TheMichaelJackson

and sang to children, not touch them

Nintendo is just now doing this?

@Limit3d Well, Super Mario Bros. came out September 13th, 1985 and in...4 days, it will be that date 25 years later, so...yeah...

I mean, they couldn't do it last year, cuz last year was that game's 24th birthday. Unless...math changed?!?!

They should re-release Mario Galaxy 2 - I think it's about time.

@Misanthropic Gamer

lol relive the memories!

This logo is craptacular.

@awesomerobot
Your comment is craptacular

Mario seems to high placed there... This seems a lot more.. appealing:
http://imgur.com/S5pip.jpg

@st3v3n

Same thing I was thinking. That giant white space is just unappealing. Not to mention the entire thing being black/white (coupled with their change from a red logo to a gray logo), kinda screams out "boring office paper stamp" to me.

Here's hoping they create something more appealing.

@st3v3n

Perhaps the logo is displayed like that because it was taken from the trademark itself, which I think is more related to the original Iconography of the logo itself without the number (I don't think numbers can be trademarked), and because it is made so it'll be open for future Super Mario anniversaries by just replacing the number inside? I mean, I'm pretty sure that logo will appear on the Super Mario Collection with a big, nice 25 in the middle, and after all, the 20th anniversary logo was quite similar: http://puu.sh/b6F

@nullset

See, now that's a good logo. Colorful and no/little white space.

@nullset

So they used almost the same logo 5 years ago, and they trademarked it now?

@st3v3n

Doesn't look unlike the logo on the back of the Japanese Famicom-themed Gameboy Micro:

http://tinypic.com/r/2pq4cpy/7

Only the number was where the "box" is now. It's strange that the other 20th anniversary logo is quite different. Why this wasn't trademarked before is probably because the 20th anniversary was the first really big celebration of Mario's long-term presence in video game history, they also probably didn't expect to use the logo again, not in the "Happy! Mario!" theme anyway. But looks like they'll be using this every 5 years now so, best to trademark it or lose it.

And as nullset points out, the whitespace shown in the picture would be replaced by the numerical value associated to the anniversary in question.

@sonicspike41
I'm guessing that open white space is to fill in with a number.

I would imagine the white space is where they would put the anniversary number. Which they would change accordingly as the years go by.

I still want Mario in HD

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Nintendo trademarks Super Mario anniversary logo

Reader Comments (59)

Posted: Sep 8th 2010 10:04PM Teh Rei said

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