Sony launches pro-button, anti-Kinect campaign with yaybuttons.com

@isotrex

I've got to admit though the website is pretty funny. xD

@signifyingmnky

I don't know why anyone in this thread thinks that an ad campaign based around a bunch of websites is meant for anyone but us. This isn't television. They aren't courting moms and kids with these. They're trying to win over the "hardcore."

The reason they're worried about Apple and Microsoft is that they're doing the same thing. Nintendo does it too, sometimes, but they plainly don't need to. They don't need us.

Microsoft, Sony and Apple obviously feel they do need us. They at least need us to spread the word, and probably to be the early adopters. That's why there's constant talk of "hardcore possibilities" on the Kinect despite the evidence that any currently exist (Child of Eden doesn't require Kinect, so it doesn't count).

This advertising is aimed at us. The only way Sony is trying to influence the "average consumer" with this stuff is through us.

@Chareth Cutestory

Sony isn't targeting hardcore gamers with this campaign, they're targeting dedicated Sony fans, and that's kind of my point.

Hardcore gamers have already chosen their consoles of choice this generation, be it a 360, PS3 or Wii. If you're a gamer that already has a PS3, you don't really need to be told the Move is for you, because you've likely already been exploring what's coming down the pike. If you're a gamer who has the 360 or the Wii, or both the 360 and the Wii, then the LAST thing you're likely to respond to in an ad campaign is the idea that your console choice "sucks".

This is where Sony is missing the train entirely on this.

Pushing this message will make Sony fans feel great, like they made the right choice, And maybe they will spread the message on, but the message still comes across as "your console (the competition) sucks".

It's like trying to attract bees with pesticide instead of honey.

It's the same message that comes across when you argue that the Kinect has no hardcore possibilities. You say Child of Eden doesn't count because it can be controlled with traditional controls. Which "hardcore game" is Sony going to offer with Move controls ONLY?

Killzone 3? Resistance 3? MAG 2? The next Uncharted?

Are all of these going to be Move control ONLY? I don't think so. So that makes the claim that interesting Kinect experiences like Child of Eden "don't count" pointless beyond saying Kinect/360 "sucks".

Again, not a strong argument for anyone other than the folks already on your side.

If Sony spent more time and money on simply showing off what Move does instead of attacking their competition, they might attract attention and investment from more than just Playstation owners.

People buy the Wii because they like what it offers. People will buy the Kinect or Move because they like what they offer, not because Sony or Sony fans say the competition sucks.

@cool8man

They're definitely going after the casual market by making fun of casual games. You hit the nail square on the head, there. That is exactly the one thing they are trying to accomplish here: getting your mom to play a PSP on the train to work.

@Chareth Cutestory

Yea, too bad the PS3 is now a middle of the pack BD player at best, being surpassed in video and audio quality by players in Sony's own line up. Same way Move is already being surpassed by the next generation of motion controls, we don't need refined WiiMotes at this point in the game.

@anticitizen1 If you could only see the line up I saw today for move.

Seriously play.com has the top selling ps3 game / accessory as Move right now..

http://www.play.com/Games/PlayStation3/6-/RegionHome.html