When can you gladly hand over your hard-earned money to Sony? Ueda would only say "coming soon" but didn't share a date. In our dictionary, "soon" is a lot earlier than the April 2011 date most retailers have agreed upon.
Update: At a follow-up press conference, SCEA confirmed that the disc will be available in "Spring 2011." Update 2: We've added some screens, the boxart, and a trailer to the post.