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Colonel Sanders returns from the grave to help you in Phantasy Star Portable 2 Infinity

by JC Fletcher on Sep 17th 2010 11:20AM

How could Sega top its outrageous ad integration campaign for Phantasy Star Portable 2? What could entice you to buy the upgraded version of the PSP action RPG? The answer to both of those questions is Colonel Sanders.

Famitsu snapped images from a Sega stage presentation during TGS, revealing a Kentucky Fried Chicken partnership for Phantasy Star Portable 2 Infinity that puts a Colonel Sanders partner character in the game. In addition, more KFC partnerships will be revealed, though we can't imagine how they'll top this. Perhaps you'll get a blend of 11 herbs and spices with which you can attack Rappies.

Source: Famitsu

Tags: ads, advertising, colonel-sanders, kfc, marketing, phantasy-star-portable-2, phantasy-star-portable-2-infinity, playstation, psp, sony, tgs-2010

Reader Comments (58)

It's Phinger Lickin Good!

Portable!

2!

@danijami23
Comes in either Regular or Extra Crispy!

Your argument is invalid.

Use the power of the Double Down to send all enemies into cardiac arrest.

Ingenious!

WIN

@butaneko

...this is pretty awesome...

But I now *DEMAND* Bayonetta now.

@butaneko

Am I the only one who ready that he was back from the gravy?

...

... mmm... gravy.

@butaneko not really a win. Double down is apparently more healthy than a whopper/big mac in every way according to the nutrition facts. of course it also cost twice as much.....

because of this, jokes about double down killing people are just lame

What's the matter Colonel Sanders...?

... CHICKEN?

I can't believe Sega will do this even after all that bad publicity they got off their ridiculous product placment !

I Thought they'll just.....

*Dons Sunglasses*

chicken out.....

@Xsingular

YEEEEEAAAAAAAAAAAAHHHHHHHHHHHHHH!!!!

lulwut?

what is this i don't even . . .

Went from a pass to a buy

@Jawmuncher
I sure hope you're talking about the chicken...

I bet you've got to feed him chicken to get him to lvl up.

@MystileArmor

racist !

Colonel Sanders is white, so I don't see how the racial stereotype you are thinking of applies here.

@Drakkenfyre

*shakes head*

you killed it man :P

Here let me fix that for you:
*shakes her butt*

Racist? Not so much.
Male chauvenist pig? Guilty as charged.

@MystileArmor

You humans are all racist!
http://www.youtube.com/watch?v=1h_u3-mTZug

I guess those ads were right, Sega truly does what Nintendon't. Sega is the Bravo network of video games.

I'm thinking a shield made of Double Downs.

It makes sense

So, I've never played Phantasy Star, and as such I'm a little confused...

...I really hope a Rappie isn't what I think it is.

If so, I might need this. http://www.tressugar.com/FemDefence-Device-Against-Rape-929861

LOL, not the first time Sega does this.

Anyone remember Pepsi Man from Fighting Vipers?

"Colonel Sanders returns from the grave"...as a child my parents always threatened me with that...if Colonel Sanders did come back as a flesh eating purveyor of friend chicken I am booking a one way ticket to Peru...

I don't understand why people went up in arms about the product placement in Alan Wake, but love this. I'm indifferent to both, it's just that the "what does and does not piss gamers off" metric appears to be immeasurable.

Because this is beyond normal product placement, which is annoying. "WTF? I'm playing a game and they throw ads in my face?"

This is so far bizzarre that it's awesome.

i think at the end of the night i will do a shot for every double down comment on here... ill be dead.

Peter - "Wait a second. You're telling me, I flew all the way to Kentucky to get some of your fried chicken, & the colonel isn't even working today!?"

Clerk - "He dead."

Peter - "What?"

Clerk -"I say he dead."

Peter - "Is Mr. Sanders in!?"

Clerk - "What wrong with you, I say you he dead"

Peter - "THE COLENEL!"

Best cutaway EVER!

This is how you do product placement. Make it so hilariously blatant that it goes from lame and annoying to awesome and delicious.

I have absolutely no idea why the Japanese are so enamored with Colonel Sanders and Ronald McDonald, but they are. And it's kind of scary.

@gatotsu911

They probably say the same about us liking their things so much.

@gatotsu911
Heh, yeah, I still remember the Colonel's cameo in Project A-Ko, in the Harmagedon parody scene.

@gatotsu911

Probably in the same way we have Pedobear. We've taken whatever it originally was and ran it through the meme ringer so many times it's its own seemingly random thing.