THQ and its core games VP Danny Bilson have been touting the publisher's dedication to making properties flexible across multiple mediums ("transmedia") -- for instance, Red Faction is getting a movie, a downloadable game, and a retail game (we're unceremoniously awaiting the inevitable book or comic tie-in). One area the publisher has yet to tap into with its core games IPs is social gaming, though that may no longer be the case. This morning, THQ announced a partnership with digital infrastructure company Joyent for the "rapid prototyping and deployment of online games."
We spoke with VP of online publishing and operations Mike Hogan just late last week about the partnership and what it means for THQ. Will we see Red FactionVille anytime soon on Facebook? "We have a pretty strong online strategy right now -- next week we're launching Company of Heroes Online, it's been in open beta for some time now and we've had great results on that," he told us. "If you take a look at the social applications, it is a part of what we do but it's certainly not all of it. As far as the actual games, I really can't tell you specifically what we have in development, but if you take a look at our license -- THQ has a great portfolio of licenses -- it wouldn't be too far of a stretch to think that some of those are involved."
Hogan was more black and white when discussing if the Joyent partnership is part of the transmedia approach THQ has been espousing. "Absolutely," he matter-of-factly stated. "When you look at transmedia, it includes television, it includes movies, it includes the console market -- but really think about transmedia as 'trans-platform.' So a social game is another form of media. So yeah, you're right, it absolutely is part of that trend."
According to the press release, Joyent will specifically be providing a "scalable platform" for THQ's developers to launch their own social games. The social gaming equivalent of Unreal Engine 3, if you will, though Joyent also offers a solution for publishing. Currently, Joyent provides a social gaming infrastructure for Kabam, as well as the backend for social networking site LinkedIn. It seems that we'll be hearing a lot more about them in the coming months, as Hogan says social gaming is "something that we're planning on being a big player in."
Reader Comments (8)
Posted: Sep 20th 2010 3:25PM Zertoss said
I first read the article title as "THQ partners with Joystiq..." and I was pulling out my wallet, ready to buy the Joystiq video game by THQ.
Now I feel like that Farmville avatar looks.
Now I feel like that Farmville avatar looks.
Posted: Sep 20th 2010 3:32PM thisredengine said
@Zertoss
You feel 2D while having a freakishly large head with a hipster hair cut? Big ups.
Reply
You feel 2D while having a freakishly large head with a hipster hair cut? Big ups.
Posted: Sep 20th 2010 4:32PM ch3burashka said
@Zertoss I think everyone read "Joystiq" initially. It's only a matter of time before Joystiq expands into free-to-play Flash games.
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Posted: Sep 20th 2010 3:30PM The Wicker Man said
Okay....and now we can come up with a new Farmville gag. Put DSG s face there.
Posted: Sep 20th 2010 3:33PM Uncle Jesse said
@The Wicker Man
If you have DSG's face there the message would have to be changed to:
"MY LIFE IS A PITIFUL SHELL! COME GET IT!"
Reply
If you have DSG's face there the message would have to be changed to:
"MY LIFE IS A PITIFUL SHELL! COME GET IT!"
Posted: Sep 20th 2010 3:36PM PR0F3TA said
i love that picture, never ceases to amuse me
Posted: Sep 20th 2010 5:32PM Dawn Moore said
I had a guild leader in wow who was one of the big wigs at Joyent. From what he used to tell me about their clients, this should be a very fruitful partnership.
Posted: Sep 20th 2010 10:28PM Crayola Q Pants ESQ said
Well, if ever there's one thing that puts my confidence in quality games, it's "rapid prototyping and deployment"
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