We'll admit it: We couldn't keep our mouths shut. Not just that -- we couldn't keep our eyes from bulging out of their sockets and our feet from skipping up and down the LA Convention Center halls. The 3DS technology was that impressive in person (in the midst of an otherwise fairly ho-hum E3 year, especially). In fact, we were so wrapped up in our glee, we didn't notice Nintendo was watching. Very closely, apparently.
During Nintendo of Japan's analysts meeting yesterday, it was suggested that the now official ¥25,000 ($300) price point for the handheld might be pushing consumer limits, as reported by Bloomberg (via Andriasang). (It should be noted that prices have not been confirmed for other regions; though at least one analyst expects the 3DS to retail for $250 in the U.S.) In response, Nintendo boss Satoru Iwata said the price was set by a number of factors that went unspecificed, save for one: reaction to the device at E3.
Rest assured, we're already practicing our poker faces for the next time Nintendo unveils the future before our very eyes.
Reader Comments (86)
Posted: Sep 30th 2010 4:25PM MICHAEL ATKINSON said
@Marco le Polo I paid $400 dollars aussie for my psp go on launch,live and learn i guess,if we wait on dlc and arcade games prices will (eventually) go down,but arcade games getting better nowaday's so pay for what you get if you support compony and their product each to their own.
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Posted: Sep 30th 2010 2:59PM SuperShiggs said
Joystiq probably should have put on their one-ninety-nine faces at E3 and not their we-take-it-anyway-you-give-it faces.
$300 would be one big ouchie in America. I can't wait to hear America's price.
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$300 would be one big ouchie in America. I can't wait to hear America's price.
Posted: Sep 30th 2010 3:07PM Nintendo Tim said
@SuperShiggs - I still have my one-fourty-nine face on from when the DS first launched.
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Posted: Sep 30th 2010 11:34PM Chareth Cutestory said
@SuperShiggs
I don't mind it.
My money's just been piling after purchasing my PS3. I need something to justify keeping this 2nd job!
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I don't mind it.
My money's just been piling after purchasing my PS3. I need something to justify keeping this 2nd job!
Posted: Sep 30th 2010 3:01PM ThePenIsMightier said
Next in the "No shit!" file.....
$300 eh? Well it'd continue the recent platform trend of costing way more than it should....PS3, Wii, DS, 3DS?
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$300 eh? Well it'd continue the recent platform trend of costing way more than it should....PS3, Wii, DS, 3DS?
Posted: Sep 30th 2010 3:03PM Marco le Polo said
I'm blaming you Joystiq if it's priced is out of my price range.
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Posted: Sep 30th 2010 4:31PM King Johngie the Fourth said
@Asok
I am going to hold you to that
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I am going to hold you to that
Posted: Sep 30th 2010 4:47PM Asok said
@Grey
And I blame meme-spouting ass monglers like you for making the internet such a shitty place to be. Go take your "faceplam" elsewhere, I don't even buy DLC unless it's actual content and not shit that's already on the disc.
Or to put it in terms you'll understand, "FACEPALM FAIL LULZ"
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And I blame meme-spouting ass monglers like you for making the internet such a shitty place to be. Go take your "faceplam" elsewhere, I don't even buy DLC unless it's actual content and not shit that's already on the disc.
Or to put it in terms you'll understand, "FACEPALM FAIL LULZ"
Posted: Sep 30th 2010 5:13PM sonicspike41 said
@Asok
Wow. Just... wow.
He may have been rude, but you really had to try and outdo him didn't you? You sound much worse than him. Also, I fail to see how "facepalm" makes him a "meme-spouting ass mongler".
As good (or bad) as FF6 may be, I can't see paying $600 for a handheld system just because it's getting 1 extra game I like (in addition to whatever other games I might like).
If this were the Wii2 and it totally blew the PS3/Xbox 360 out of the water I might consider a $600 price tag, but for a handheld I think that's a bit much. Personally I think even $250 is a lot, considering the Wii launched at that price and stayed that much for a long time.
It sounds to me like they padded the price a lot because of the response to the Wii and the E3 reaction. They'll probably make a killing off of this thing even at $250 USD.
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Wow. Just... wow.
He may have been rude, but you really had to try and outdo him didn't you? You sound much worse than him. Also, I fail to see how "facepalm" makes him a "meme-spouting ass mongler".
As good (or bad) as FF6 may be, I can't see paying $600 for a handheld system just because it's getting 1 extra game I like (in addition to whatever other games I might like).
If this were the Wii2 and it totally blew the PS3/Xbox 360 out of the water I might consider a $600 price tag, but for a handheld I think that's a bit much. Personally I think even $250 is a lot, considering the Wii launched at that price and stayed that much for a long time.
It sounds to me like they padded the price a lot because of the response to the Wii and the E3 reaction. They'll probably make a killing off of this thing even at $250 USD.
Posted: Sep 30th 2010 5:18PM sonicspike41 said
@Co
The cost to make it will magically go down a significant amount in a months time?
Besides, the JPY is stronger than the USD. With the Wii they were able to raise the US price and profit greatly, but now they probably make a significantly smaller profit off the Wii in the US thanks to the exchange rates.
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The cost to make it will magically go down a significant amount in a months time?
Besides, the JPY is stronger than the USD. With the Wii they were able to raise the US price and profit greatly, but now they probably make a significantly smaller profit off the Wii in the US thanks to the exchange rates.
Posted: Sep 30th 2010 3:05PM poopdedoop said
It should cost no more than $199. If they want to sell it for $250 then they better damn well include a game, and none of this DSware stuff.
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Posted: Sep 30th 2010 3:05PM Jack Spicer said
I imagine that I will eventually get one. But the 3DS's focus on local wireless features like tag mode which only work as intended in Tokyo, really temper my desire to own one.
I can't imagine that many people will be that excited to find out that a bulk of games will require you to tag random people in order to access all the content.
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I can't imagine that many people will be that excited to find out that a bulk of games will require you to tag random people in order to access all the content.
Posted: Sep 30th 2010 3:12PM morikaweb said
@Jack Spicer
I agree most of the wireless stuff is useless for most living in North America. I hope games do not rely too heavily on these features.
As for $300 are they out of their minds? for $299 I can get something like a PS3 that has a blue-ray player and a hard drive. This thing does not even have a 3G or GPS chip in it so $300 is just gouging.
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I agree most of the wireless stuff is useless for most living in North America. I hope games do not rely too heavily on these features.
As for $300 are they out of their minds? for $299 I can get something like a PS3 that has a blue-ray player and a hard drive. This thing does not even have a 3G or GPS chip in it so $300 is just gouging.
Posted: Sep 30th 2010 4:12PM xxxsam said
@HTCEVO That phone probably costs around $800 - the discount to $249 is covered by the several thousand you'll have to pay the phone company over the next couple years. Be glad Nintendo's device costs $500 less in Japan, and possibly $550 less in the US.
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Posted: Sep 30th 2010 5:34PM Mmmmz said
@xxxsam
Not entirely true on the actual cost for that or any phone, first of all.
Secondly, Nintendo just admitted that they are price gouging since people wet themselves and drooled all over the device. So it's not the same thing.
I actually find it refreshing that they admitted they're taking advantage of the consumers. It'll only be for a short while but the sooner the recoup their R&D and developmental costs, the sooner it'll get cheaper.
The initial launch units will sell out no matter what price at the start. Hopefully they don't go all Sony on us and drag their feet with a superiority complex. Especially considering they just admitted there's some room to play with in pricing.
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Not entirely true on the actual cost for that or any phone, first of all.
Secondly, Nintendo just admitted that they are price gouging since people wet themselves and drooled all over the device. So it's not the same thing.
I actually find it refreshing that they admitted they're taking advantage of the consumers. It'll only be for a short while but the sooner the recoup their R&D and developmental costs, the sooner it'll get cheaper.
The initial launch units will sell out no matter what price at the start. Hopefully they don't go all Sony on us and drag their feet with a superiority complex. Especially considering they just admitted there's some room to play with in pricing.
Posted: Sep 30th 2010 3:08PM NuttyBalls said
Simple economics: Supply vs Demand ..... well, in this case it's demand and so Nintendo is pricing, accordingly. I'm NOT paying over $200 for a DS, tho. And besides, there are way too many good games coming out in the Spring.
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Posted: Sep 30th 2010 3:13PM Vegeta has a ps3 said
@seck1254
"Have the graphics imporved"
Have you not looked at any of the 3ds articles? The simple answer is: Yes, the graphics have significantly improved.
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"Have the graphics imporved"
Have you not looked at any of the 3ds articles? The simple answer is: Yes, the graphics have significantly improved.
Posted: Sep 30th 2010 8:31PM therandomizer said
@seck1254 I hope you're not being serious. That's like asking if there's a graphical difference between PS2 and PS3.
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Posted: Sep 30th 2010 5:07PM VioletArrows said
@Madgame Maybe that's in Whole Foods imported organic dollars.
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Posted: Sep 30th 2010 4:52PM KaBob799 said
@motang
Higher prices lower demand, if you can't even come close to meeting demand then you might as well raise the price a bit. Then you wont have a ton of people trying to get a 3DS then giving up, instead they will wait and buy one when the price drops. Either way most people will have to wait, just like with the Wii.
Plus Nintendo makes extra money which can be used to make awesome games. As a corporation, Nintendo has to keep profit in mind at all times. Corporations don't work like normal companies.
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Higher prices lower demand, if you can't even come close to meeting demand then you might as well raise the price a bit. Then you wont have a ton of people trying to get a 3DS then giving up, instead they will wait and buy one when the price drops. Either way most people will have to wait, just like with the Wii.
Plus Nintendo makes extra money which can be used to make awesome games. As a corporation, Nintendo has to keep profit in mind at all times. Corporations don't work like normal companies.
Posted: Sep 30th 2010 3:16PM PiccoroDaimaoh said
I can't stop laughing to that Culkin picture! lol
Seriously, I wanna buy the 3DS, but it's going to be hard as hell to convince the wife to let me drop 300€...
Did you take that factor into consideration, Nintendo?
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Seriously, I wanna buy the 3DS, but it's going to be hard as hell to convince the wife to let me drop 300€...
Did you take that factor into consideration, Nintendo?
Posted: Sep 30th 2010 3:21PM DangerMouse001 said
Oh, what happened to blaming Pachter? I thought it was his fault. Turns out it's the gamer's fault. Good going.
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Posted: Sep 30th 2010 3:24PM JPeak said
Nintendo can charge however much they want for the thing, but I'm not paying a wooden penny more than $200. And if that means I buy a used unit in 2012, that's fine with me. I can't afford more than that, and if Nintendo wants to go supply-and-demand price jacking on me like a gas station, they won't get my money.
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Posted: Sep 30th 2010 4:15PM xxxsam said
@JPeak That's fine by Nintendo, because rather than take your $200, they'd rather take somebody else's $250 or $300 - for all the consoles they can make. (Then a year later when they have supply to spare they'll drop the price and get your money too.)
If any of the games live up to the hype (and especially if Sony haven't already announced PSP2 by that point...) it will have no trouble selling at the higher price.
Reply
If any of the games live up to the hype (and especially if Sony haven't already announced PSP2 by that point...) it will have no trouble selling at the higher price.
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