The NPD Group recently conducted a poll among American consumers to track their "spending intentions" for the rapidly approaching holiday shopping rush. Of the poll's 2,003 participants, 9 percent said they plan to spend more money than they did last holiday season (down from 11 percent in 2009), 61 percent said they plan to spend the same (up from 59 percent) and the number of people who plan to spend less than they did last year remained steady at 30 percent. A responsible 30 percent.
The poll also inquired what hot items would end up in respondents' checkout baskets -- 15 percent of those polled said they were planning on purchasing video games, a 5 percent decrease from last year. We know what you're thinking: "If people aren't buying video games, they're probably buying fragrances, right?" Wrong. Fragrances fell from 19 percent to 13 percent. Seeing as how those two items are consistently all we ask for during the holidays, we're not sure what everyone else is dropping their cash on.
Reader Comments (8)
Posted: Oct 8th 2010 5:39AM Esposch said
So, basically, 9% absolutely love shopping at Christmas time, 61% haven't given the Christmas shopping much thought yet, and 30% of people like to think of themselves as responsible, but really they aren't.
Posted: Oct 8th 2010 8:28AM QuePasa87 said
I'll be spending much, much less. I plan on quitting my job in January to go back to school so money must be saved instead of going all out on gifts :(
Posted: Oct 8th 2010 11:08AM Mayor West said
I'm an unemployed student. So I'll be making my gifts out of sparkles, macaroni, glue, and construction paper this year.
Posted: Oct 8th 2010 2:11PM Korova Pamplona said
Griffin, are u saying gamers smell?
Posted: Oct 8th 2010 7:12PM EEdocSnitthu said
Mortgage payments before it all collapses?
Featured Stories
Super Joystiq Podcast 004: 38 Studios meltdown, Gravity Rush, Civilization 5: Gods & Kings, Dragon's Dogma
Posted on May 25th 2012 3:30PM



